miva ppc ad network

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David HaverlySenior Account Executive

239.220.5735david.haverly@miva.com

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MIVA Media PPC Network

• PPC Network since 1999• Over 3 million clicks a day• Keyword or RON targeting• Real-time, Auction bid model • Diverse publisher distribution• Partnerships with industry leading traffic quality management

companies

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Three PPC Networks

Precision Keyword Network• Higher targeted keyword based traffic• Minimum bid $0.05/Click • Best for Direct Response, and

eCommerce campaigns

Core Keyword Network• Wider reach, keyword based• Minimum bid $0.05/Click• Best for Branding, Audience Development

Run of Publisher/Run of Network (RON)• Broadest reach,Lower cost, highest volume• Minimum bid $0.01/click• Best for Branding, Audience Development

campaigns

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Metasearch

Domain

Publisher Examples

Toolbar

E-mail

Content

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Commitment to Traffic Quality

• Partnerships with both industry leading traffic quality management companies

• Network auditing based on third party and proprietary data

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AdAnalyzer – ROI and Performance Tracking

• Proprietary Javascript Tracking Code• Landing Page Code• Conversion Page Code• ROI included in Keyword Cost

Reporting

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Why Use MIVA?

Cost efficient alternative in a competitive PPC market

Rapid campaign set-up, testing, optimization and monitoring

Dedicated, ongoing account management and support

Customizable targeting and distribution options

Incremental reach for PPC campaigns

Commitment to Traffic Quality

10 years Experience