miva ppc ad network
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MIVA Media PPC Network
• PPC Network since 1999• Over 3 million clicks a day• Keyword or RON targeting• Real-time, Auction bid model • Diverse publisher distribution• Partnerships with industry leading traffic quality management
companies
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Three PPC Networks
Precision Keyword Network• Higher targeted keyword based traffic• Minimum bid $0.05/Click • Best for Direct Response, and
eCommerce campaigns
Core Keyword Network• Wider reach, keyword based• Minimum bid $0.05/Click• Best for Branding, Audience Development
Run of Publisher/Run of Network (RON)• Broadest reach,Lower cost, highest volume• Minimum bid $0.01/click• Best for Branding, Audience Development
campaigns
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Metasearch
Domain
Publisher Examples
Toolbar
Content
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Commitment to Traffic Quality
• Partnerships with both industry leading traffic quality management companies
• Network auditing based on third party and proprietary data
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AdAnalyzer – ROI and Performance Tracking
• Proprietary Javascript Tracking Code• Landing Page Code• Conversion Page Code• ROI included in Keyword Cost
Reporting
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Why Use MIVA?
Cost efficient alternative in a competitive PPC market
Rapid campaign set-up, testing, optimization and monitoring
Dedicated, ongoing account management and support
Customizable targeting and distribution options
Incremental reach for PPC campaigns
Commitment to Traffic Quality
10 years Experience