mixit podcast - cipr northern conference

Public sector PR

Mixit Podcast

Simon WakemanMedway Council

Google search

MP3 file

MP3 file

11 million people in UKSource: BRMB, 2006

80% of podcast listeners?Source: TDG Group, March 2006

forecastSource: Bridge Ratings, June 2007

Source: BBC, June 2007

1.9 million adultsSource: RAJAR/Broadcast Now Aug 06

“networked generation”Source: Ofcom, August 2006

Source: comScore, October 2006

• Create a new two-way communication channel for

young people in Medway

• Get young people actively involved in producing the

podcast

• Help the organisation learn about podcasting as a communications tool

objectives

our kit

mixit podcast

results so far

360-400 downloads for

each show

results so far

positive face to face

feedback

results so far

limited direct responses

results so far

total budget of £340

results so far

13-14 hours staff time per

show

why podcast?

what we’ve learnt

resources

what we’ve learnt

is the organisation

ready?

what we’ve learnt

accessibility

what we’ve learnt

IT department

what we’ve learnt

audience engagement

what we’ve learnt

promoting the podcast

what we’ve learnt

any questions?

simon.wakeman@medway.gov.uk

+44 (0) 7771 701902

www.simonwakeman.com/cipr

© Medway Council 2007

contact details