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Reference Saleem, S. and Abideen, Z. Effective advertising and its influence on consumer

buyingBehavior, European Journal of Business and Management, 3, No. 3: 55-65.

Topic Effective advertising and its influence on consumer buyingbehavior

Purpose This paper investigates therelationship between independent variables which are environmental response and

emotional response with

attitudinal and behavioral aspect of consumer buying behavior

Variables Environmental response, emotional response,attitudinal and behavioral aspect of consumer buying behavior

Methodology PopulationSampling Technique and Sample Size

Data Collection Technique and Instrument

Data Analysis Techniques

Result The results of this research study clearly indicate that there exists a weak

association between environmentalresponse with the consumer buying behavior including the attitudinal as well asbehavioral aspects of the

Consumers buying behavior. Emotional response on the other hand established

strong association with theConsumer buying behavior.

Therefore, it is established through this research that consumers purchase products

in the areas of Islamabad,Rawalpindi and Lahore by emotional response, rather that environmental

response. The environmental response

of the purchasing associates these buyers with unplanned or impulse buying but in

this research consumerPurchase those products from which consumer are emotionally attached. In

addition, these attachments are

Created through advertisement as audio, video and text form, which appeals himor her.

Future

Research

This research is conducted through telecom services; therefore generalize thisresult, it is necessary for future

Researcher to do this research by using other bands. In addition, there is a need to

conduct research regardingPersonality characteristics of consumers and find their impact on the consumer

buying behavior in Pakistan.

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ReferenceTopic IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF

FMCG IN LAHORE CITY

Purpose a. To examine the modes of advertisement effect the user behavior

b. To examine that is the Income influencing the user behavior or not?

c. Does consumer behavior change with the respect of gender?Variables Advertisement, Buying Behavior

Methodology

Result This study tell us that consumer behavior sustain due to culture, when culture ,traditions,trends and

customs will be change then user change their choices. Consumers are quality conscious

healthier

tooth rather than freshness and they do brushing two times in a day. People like media

advertisement

rather than banners or newspapers. Many consumers use the specific brands on the dentist

recommendation thats why they do not change the brand. The consumers have more

awareness about

Close-up and Colgate brand of toothpaste. The consumers are mostly like the media

advertisement.

Through media consumer are attracted more so the companies are used the media as a modeof

promotion for the product. In Pakistan combine family system is followed so the more

consumer are

used same product which is their parents are used. Thats why on that people advertisement

and other

promotion modes are not influence their behavior and due to parents or under some limitations

consumers behavior not influenced. Finally, consumer behavior will attract to those products

which

are easily available and has more quality rather than quality. Income is a major factor on

which bases

people buy low price product brands of FMCG.Future

Research

ReferenceTopic

EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS

Purpose

To study the impact and receptivity of electronic advertisement on university students.

To find out the receptivity of advertisement due to appeal used in it.

To explore the impact of personality used in advertisements on consumer behavior.

To determine the impact of keyword/caption of advertisement on purchasing behavior ofconsumer.

Variables Appeal of Advertisement, Acceptance of Advertisement, Consumer Behavior

Methodology

Result The results revealed that advertisement persuades the consumer to at least buy the

product once in a lifetime. Personality used in commercial influenced the consumers

more as compare to keyword / caption. Results also revealed that consumers considered

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advertisement as a reliable source of knowledge as compare to others (friend,

neighbors, reference group) opinions. Advertisement can effect any income group, but

expensive product and repetition of advertisement did not effect the purchasing

attitude.

Future

Research

ReferenceTopic Effective Advertising and its Influence on Consumer Buying Behavior

Purpose This paper examines the relationship between environmental response and emotional

response which are independent variables with dependent variable i.e. consumer buying

behavior.

Variables Environmental response, emotional response and consumer buying behavior.

Methodology

Result The results of this study show that there is positive relationship of emotional response withconsumer buying behavior and no relationship between environmental response and consumer

buying behavior. Therefore, it is concluded that consumers purchase products by emotionalresponse, rather that environmental response. In environmental response consumer do shopping

unplanned but in this research consumer purchase those products from which consumer are

emotionally attached.

Future

Research

ReferenceTopic

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Purpose

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ReferenceTopic

Purpose

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