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Reference Saleem, S. and Abideen, Z. Effective advertising and its influence on consumer
buyingBehavior, European Journal of Business and Management, 3, No. 3: 55-65.
Topic Effective advertising and its influence on consumer buyingbehavior
Purpose This paper investigates therelationship between independent variables which are environmental response and
emotional response with
attitudinal and behavioral aspect of consumer buying behavior
Variables Environmental response, emotional response,attitudinal and behavioral aspect of consumer buying behavior
Methodology PopulationSampling Technique and Sample Size
Data Collection Technique and Instrument
Data Analysis Techniques
Result The results of this research study clearly indicate that there exists a weak
association between environmentalresponse with the consumer buying behavior including the attitudinal as well asbehavioral aspects of the
Consumers buying behavior. Emotional response on the other hand established
strong association with theConsumer buying behavior.
Therefore, it is established through this research that consumers purchase products
in the areas of Islamabad,Rawalpindi and Lahore by emotional response, rather that environmental
response. The environmental response
of the purchasing associates these buyers with unplanned or impulse buying but in
this research consumerPurchase those products from which consumer are emotionally attached. In
addition, these attachments are
Created through advertisement as audio, video and text form, which appeals himor her.
Future
Research
This research is conducted through telecom services; therefore generalize thisresult, it is necessary for future
Researcher to do this research by using other bands. In addition, there is a need to
conduct research regardingPersonality characteristics of consumers and find their impact on the consumer
buying behavior in Pakistan.
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ReferenceTopic IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF
FMCG IN LAHORE CITY
Purpose a. To examine the modes of advertisement effect the user behavior
b. To examine that is the Income influencing the user behavior or not?
c. Does consumer behavior change with the respect of gender?Variables Advertisement, Buying Behavior
Methodology
Result This study tell us that consumer behavior sustain due to culture, when culture ,traditions,trends and
customs will be change then user change their choices. Consumers are quality conscious
healthier
tooth rather than freshness and they do brushing two times in a day. People like media
advertisement
rather than banners or newspapers. Many consumers use the specific brands on the dentist
recommendation thats why they do not change the brand. The consumers have more
awareness about
Close-up and Colgate brand of toothpaste. The consumers are mostly like the media
advertisement.
Through media consumer are attracted more so the companies are used the media as a modeof
promotion for the product. In Pakistan combine family system is followed so the more
consumer are
used same product which is their parents are used. Thats why on that people advertisement
and other
promotion modes are not influence their behavior and due to parents or under some limitations
consumers behavior not influenced. Finally, consumer behavior will attract to those products
which
are easily available and has more quality rather than quality. Income is a major factor on
which bases
people buy low price product brands of FMCG.Future
Research
ReferenceTopic
EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS
Purpose
To study the impact and receptivity of electronic advertisement on university students.
To find out the receptivity of advertisement due to appeal used in it.
To explore the impact of personality used in advertisements on consumer behavior.
To determine the impact of keyword/caption of advertisement on purchasing behavior ofconsumer.
Variables Appeal of Advertisement, Acceptance of Advertisement, Consumer Behavior
Methodology
Result The results revealed that advertisement persuades the consumer to at least buy the
product once in a lifetime. Personality used in commercial influenced the consumers
more as compare to keyword / caption. Results also revealed that consumers considered
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advertisement as a reliable source of knowledge as compare to others (friend,
neighbors, reference group) opinions. Advertisement can effect any income group, but
expensive product and repetition of advertisement did not effect the purchasing
attitude.
Future
Research
ReferenceTopic Effective Advertising and its Influence on Consumer Buying Behavior
Purpose This paper examines the relationship between environmental response and emotional
response which are independent variables with dependent variable i.e. consumer buying
behavior.
Variables Environmental response, emotional response and consumer buying behavior.
Methodology
Result The results of this study show that there is positive relationship of emotional response withconsumer buying behavior and no relationship between environmental response and consumer
buying behavior. Therefore, it is concluded that consumers purchase products by emotionalresponse, rather that environmental response. In environmental response consumer do shopping
unplanned but in this research consumer purchase those products from which consumer are
emotionally attached.
Future
Research
ReferenceTopic
Purpose
Variables
Methodology
Result
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Research
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Purpose
Variables
Methodology
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Purpose
Variables
Methodology
Result
Future
Research
ReferenceTopic
Purpose
Variables
Methodology
Result
Future
Research
ReferenceTopic
Purpose
Variables
Methodology
Result
Future
Research
ReferenceTopic
Purpose
Variables
Methodology
Result
Future
Research