mobile application trends - marketing and monetization by biswas dhakal - ncell appcamp 2014

Mobile Application Trends

Marketing and Monetization

Mobile App Development Trends Worldwide2.3 Million Individuals working as mobile app developers worldwideAsia stands number one in App development workforce (~ 0.76 Million)71% of development focuses for android platformAsia, leading app market in world with 41% of global app revenueHowever iOS app still generate more cash per app

The Angry Birds Effects

Key Factors We need to focus on:

User Acquisition:

Global AverageCost per user: $4.36

Nepal AverageCost per user: $1.30

Cost Effective User Acquisition: Social Media

Cost Effective User Acquisition: Viral Marketing

~ $2B/year

Minimum of 1 min engagement per user/day gives you $0.12 per year

If 1Million users using app for10 min per day generates~ $1.2 Million/year

Engagement is key factor for In-app ads revenue

How to monetize your App: Engagement

Easiest way to monetize

How to monetize your App: In-App purchase

How to monetize your App: In-App purchase

How to monetize your App: Paid App

App Monetization Depends OnApp conceptNumber of DownloadsNumber of Active Users (User Retention)Total Engagement Time

Thank YouBiswas Dhakalbiswas@cashonad.com