mobile apps and the healthcare world

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps– in the Development of Healthcare Technologies

Medilink (Yorkshire & Humber) October 06 2011

Designit – Jim Dawton, Partner, – London office

Designit – Mikal Hallstrup, Chief Visionary Officer – Copenhagen office

Mobile Apps in the Development of Healthcare Technologies

Agenda

09:00 – Share expectations and app thoughts so far (15 min)

09:15 – Interactive inspiration session. Slides & debate (45 min)

10:00 – Break (15 min)

10:15 – Workshop – heads on, hands on! (45 min)

11:00 – Presenting back (20 min)

11:20 – Wrapping up (10 min)

11:30 – Adjourn

Mobile Apps in the Development of Healthcare Technologies

Scope – give you yellow belt in ‘app creation’

Your take away – get informed, get inspired, get ignited...

Get more app-savvy, a bit more user-driven

Understand your own ‘apportunities’

No ‘5-star app’ ready for app store or Android market, ok?

Mobile Apps in the Development of Healthcare Technologies

About Designit

Born 1991, in Denmark, raised internationally

9 offices, 200+ Designits, 25+ nationalities

Creative zoo – designers, human factor, digital factor and business strategists

Magic mix, that creates business value and sublime mobile experiences

Mobile Apps in the Development of Healthcare Technologies

What we do...

We help you understand your users, customers, and markets better;

rethink and discover opportunities and translate them

into meaningful products and services.

Our approach is strategic-creative and design driven.

We work cross-silo, cross-media and cross-touchpoints.

We believe that user value creates business value.

Mobile Apps in the Development of Healthcare Technologies

Designit offices

Aarhus

Gothenburg

Munich

Barcelona

London

Oslo

Copenhagen

Madrid

Shanghai

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

ResponsibilityMust be a win-win and develop

sustainable user relationsFeasibility

Must be realistic in a technical perspective

DesireabilityApp must deliver real

user value

Business Must be based on a

viable business model

Approach and success factors in app creation

Mobile Apps in the Development of Healthcare Technologies

Some of our clients...

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

One of our healthcare apps...

Mobile Apps in the Development of Healthcare Technologies

Some other work in progress...

Mobile Apps in the Development of Healthcare Technologies

Current app projects in other industries...

‣ Pharma – mobile user manuals and user training

‣ Energy – energy monitoring and management

‣ Water management – Installation and configuration of pumps

‣ Insurance – claim procedure management – or is that really CRM?

‣ Telco – home entertainment, home control app

‣ Finance – open source, shared app platform for small banks

‣ Automotive – staff training tools, sales support and customer relations

‣ Humanitarian – donation and collection app

‣ Mid-wifery – digital transformation of mid-wifery practices

Mobile Apps in the Development of Healthcare Technologies

So, what do these apps have in common?

‣ Supportive – they add user value to existing offerings

‣ Self-service – they engage users in new, meaningful roles

‣ Time-saving – they save users’ time or staff time

‣ Anytimeness, anywhereness – they turn dead time into do time

‣ Core functionality – they deliver bite-size services for mobile use

‣ Increase interaction volume – they increase user interaction and dialogue

‣ Information experience – they are visually delightful

‣ Context aware – they know where you are and what you’ll do next

‣ Instruction free – they’re download and do and delivering instant value

Mobile Apps in the Development of Healthcare Technologies

What’s happeningA quick glance at the big picture to see why the future is mobile…

Mobile Apps in the Development of Healthcare Technologies

Danish Chamber of Commerce Survey 2011– mobile-social trends in the Danish service sector

‣ General increase in the use of mobile services

‣ More than half of all businesses have adopted social media for knowledge sharing, recruitment, marketing or support

‣ Seven out of ten businesses expect to advance the use of apps and online tools within the next couple of years

Mobile Apps in the Development of Healthcare Technologies

Our experience, so far...

‣ We experience the same trend on a European level‣ All our clients are expanding their businesses by going mobile‣ Looking back, extremely fast B2C adoption from 2008‣ Now, followed by fast BtB adoption in 2010-2011‣ 2008 was the ‘must have an app’ gimmicky era‣ 2011, a matured, pragmatic approach – business value driven

Mobile Apps in the Development of Healthcare Technologies

Once upon a time, a phone was a phone and daddy was a young man with blond, curly hair...

Mobile Apps in the Development of Healthcare Technologies

1973, a decade later, the start of the mobile service revolution...

Mobile Apps in the Development of Healthcare Technologies

A value shift…Nokia focused on 1000 devices and 1 service…

Mobile Apps in the Development of Healthcare Technologies

Apple did the opposite…Had 1 device, 1000 mobile services, emphasising that value had migrated from product to service…

Mobile Apps in the Development of Healthcare Technologies

The Mobile services perspectiveIn 2008, the first, fun apps opened our eyes and made us fundamentally reinvent value propositions, user relations and mobile opportunities…

Mobile Apps in the Development of Healthcare Technologies

iPint...Having a pint, straight from the mobile…

Mobile Apps in the Development of Healthcare Technologies

ShazamThe magic of discovering and buying new music, straight from the cloud…

Mobile Apps in the Development of Healthcare Technologies

Mosquito repellentstraight from the loudspeaker of your feature phone…

Mobile Apps in the Development of Healthcare Technologies

Even the inventor of the world’s heaviest remote, Bang & Olufsen, needed to rethink the relation between product and service

Mobile Apps in the Development of Healthcare Technologies

Touch-kids,the next generation of touch screen consumers will amplify the big shift to mobile services ...

Mobile Apps in the Development of Healthcare Technologies

Touch-kids, a DIY generationincreasingly preferring self service, like e.g. self-checkout and appointment management in Danish after-school care

Mobile Apps in the Development of Healthcare Technologies

2010, always ON and mobile tasking has become the new normal...

Mobile Apps in the Development of Healthcare Technologies

2011, mobile me,tireless service snacking, anywhere, anytime, in any opportune moment or place…

Mobile Apps in the Development of Healthcare Technologies

New mobile retail-experiencesTesco HomePlus, turning waste time into shopping time…

Mobile Apps in the Development of Healthcare Technologies

No focus on mobile services – it’s not relevant for our business…

Mobile services as marketing – an app is a me too, must have. You never know if it’s the next big thing. Let’s check it out…

0No mobile services

1Mobile services as a gimmick

Mobile services with valuable functionality – mobile services add value to our existing core services or help us scale them out…

Mobile first! Mobile services is the business strategy and considered the key platform for customer relations and value creation.

2Mobile services as an expander

3Mobile services is core business

How mobile is your business?

Mobile Apps in the Development of Healthcare Technologies

Inventing new mobile services takes new inspiration.Here are some examples…

Mobile Apps in the Development of Healthcare Technologies

Real life, real usersTheir needs, their frustrations, is a massive and free source of inspiration and unserved needs

Mobile Apps in the Development of Healthcare Technologies

Extreme usersand their surprising behaviour is also a great source of inspiration to make us rethink our offerings in the mobile age…

Mobile Apps in the Development of Healthcare Technologies

Professional usersare key to understand other important needs and opportunities than just end-user needs…

Mobile Apps in the Development of Healthcare Technologies

App store inspirationRight from the marketplace, tons of apps, and tons of inspiration from parallel industries…

Mobile Apps in the Development of Healthcare Technologies

or free inspiration services like springwise.comA daily fix of entrepreneurial ideas for all industries…

Mobile Apps in the Development of Healthcare Technologies

Inspiration from early movers Maybe an app is not the answer but rather a mobile site...

Mobile Apps in the Development of Healthcare Technologies

How might you apply technology to introduce simple, yet high value bite-size services…

Mobile Apps in the Development of Healthcare Technologies

or create disruptive mobile service systemslike myTaxi, cutting away the middle man, turning the taxi booking industry into a customer-driven, social network service

Mobile Apps in the Development of Healthcare Technologies

...or even introduce strategic mobile standards that could transform your industry…

Mobile Apps in the Development of Healthcare Technologies

How might existing customer data help create new mobile services? Share back of customer data in the shape of new information experiences can engage and intensify customer relations

Mobile Apps in the Development of Healthcare Technologies

How might you create on-line communities like mystarbucksidea.com and let customer interact directly around your brand?Starbucks steps back, listens to the conversation – and gets great innovative ideas and customer insights in return…

Mobile Apps in the Development of Healthcare TechnologiesThe Next Within...

How might we translate it into healthcare? Like patientslikeme.com, a data-driven social networking health site? Members share experiences with trusted peers and learn from real-world outcomes

Mobile Apps in the Development of Healthcare Technologies

HealthUnlockedPatient-reported outcomes made easy

Mobile Apps in the Development of Healthcare TechnologiesThe Next Within...

Is YouTube becoming a future healthcare authority?Increasingly used for finding user-friendly user instructions and advice from trusted peers

Mobile Apps in the Development of Healthcare Technologies

New information experiences30 sec MBA – big knowledge made bitesize for a mobile context of use

Mobile Apps in the Development of Healthcare Technologies

How might your app tap into the power of social media analytics?With inspiration from klout.com who measures user influence in social networks

Mobile Apps in the Development of Healthcare Technologies

How might you expand your business with mobile services?Look to BMW/Sixt DriveNow. A mobility service at 29¢ a minute? Parking and fuel included.

Mobile Apps in the Development of Healthcare Technologies

Mobile services aren’t new-new anymore but still business as unusualTo succeed, takes a rethink mindset…

Mobile Apps in the Development of Healthcare Technologies

Problem Solution

Classic problem solving mindsetIs that you?

Mobile Apps in the Development of Healthcare Technologies

ExploreDiscover

Re-understand

CreateConceptualiseDocument

Rethink problems to create

new solutions

Problem Solution

Rethink mindset

Mobile Apps in the Development of Healthcare Technologies

Rethink? Like brightfeet™? Lighted slippers that let you see in the dark?

Mobile Apps in the Development of Healthcare Technologies

Your choice…Prolong the pastOr make change?

Mobile Apps in the Development of Healthcare Technologies

Some good advicewhen going mobile…

Mobile Apps in the Development of Healthcare Technologies

Understand users first!Don’t invent great apps for needs that don’t exist…

Mobile Apps in the Development of Healthcare Technologies

Great apps are context aware How might e.g. location awareness, user recognition deliver better user value?

Mobile Apps in the Development of Healthcare Technologies

Get social or get left behindDon’t underestimate the power of social networks

Mobile Apps in the Development of Healthcare Technologies

Less crap in the appDon’t jam in everything!Remember, it’s the mobile context.Be proud of the stuff you don’t jam in.

Mobile Apps in the Development of Healthcare Technologies

Workshop!

Mobile Apps in the Development of Healthcare Technologies

Remember…

‣ Think out of the box – share ideas, combine them and accellerate each other!

‣ 1 conversation at a time‣ Think, write, share – 1 idea per stickie‣ Stuck? No ideas? Use Jim or me as a hot-line!‣ By the way, we value by the amount of

stickies, not the amount of talk!

Get going! See you in 50 minutes with full templates!

Mobile Apps in the Development of Healthcare Technologies

Oh, don’t be shy!Remember, all great ideas are born small and ugly:)

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

Mobile Apps in the Development of Healthcare Technologies

Thanks for a great ‘quickshop’.Want to talk? Grab us…

jim.dawton@designit.com +44 7843 216225 (London)

mikal.hallstrup@designit.com +45 2844 7120 (Copenhagen)