mobile gaming monetization trends - 2016

Mobile Gaming Monetization Trends - 2016

Sohan MaheshwarSenior Developer Evangelist

InMobi

InMobi is the world’s most powerful mobile advertising & discovery platform offering a wide range of monetization options for app developers via a comprehensive suite of ad formats including video ads, custom-framed interstitials & native ads.

InMobi reaches over 1.5 billion unique mobile devices & works with 30,000+ game & app developers.

Agenda

Mobile Gaming Monetization in 2015

Mobile Gaming Monetization in 2016

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Mobile Gaming Monetization Trends

2015

Trend I: Video Ads

● Mobile Video Ad Spend went up 70% in 2015. Total of $2.62 billion dollars spent.

● Video Ads have better app install conversions, are high-engagement and mean more money for the developer.

● Rewarded Video Ads have seen an increase in popularity thanks to its opt-in format.

● Crossy Road made $3m from Rewarded Video Ads alone.

Trend II: Apple TV and Chromecast Games

● 4th gen Apple TV has support for apps and games including 3D games.

● Monetization will come to Apple TV on tvOS.

● Google Chromecast 2 has updated hardware and casts games from Android and iOS

Trend III: Game Studios As Publishers

● Popular studios have started moonlighting as publishers.

● Examples include Rovio and Fingersoft

● Easier to invest money in user acquisition and paid marketing.

● Many studios are also localizing their apps to suit the large Eastern markets.

Mobile Gaming Monetization Trends

2016

• Twitch has 120 million users a month.

• YouTube Gaming, MobCrush, Shou.tv all have beta released live streaming of mobile games.

Trend I: Live Streaming Mobile Games

Trend II: Playable Ads

• App-install Ads that let users ‘play’ a game within the ad.

• InMobi launched it in 2015.

• Google recently launched their product too.

Trend III: In-Game Branded Assets/Power-ups - Native for Gaming

• In-game assets that are branded with a company name.

• Asset can be interactive or static.

Trend IV: The rise of VR • Official launch of the Oculus Rift

• Gear VR, Google cardboard compatible with many devices.

• Mobile gaming will adapt to VR soon.

Trend V: Look East• Google Play to re-launch in China

• Number of smartphone users in India to touch 200 million in 2016

• Apple App Store has added lower pricing tier in India.

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