mobile giving goes local

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

#11ntclocal

Ron WeberCOO, Trinet Internet Solutions, Inc.

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Ron Weber

• Chief Operating Officer, Trinet Internet Solutions, Inc.• Over 30 years experience in technology industry• MBA from University of California, BS from the University of British Columbia• Impact on organizations including nonprofits and corporations (startup to

Fortune 500)• Worked with some of America’s Best Known nonprofits and corporations to

develop awesome websites, impactful webcasts!• Passionate about using web technology to help nonprofits grow!

1). Is this your first time at NTEN? (show of hands)

2). Have you implemented some form of mobile fundraising for your nonprofit? (show of hands)

3). What is your role at your organization?

A. Web (Text 263557 to 22333)

B. Development/Fundraising (Text 263558 to 22333)

C. IT (Text 263559 to 22333)

D. Other (Text 263560 to 22333)

Audience Poll

Quick Definition

Simply stated, mobile refers to connecting with your audience through mobile platforms like:

• Applications

• SMS “TEXT” Messages

• Mobile Friendly Sites

• QR Codes

• Location Based Services

• 5.3 billion active mobile devices in the world (that’s 70% of the world’s population)

• By the end of 2011, over 85% of hand-sets will be able to access the mobile web

• There were over 6.1 trillion text messages sent in 2010

• Smartphones will overtake feature phones in U.S. by 2012

*Source: comScore, Feb 2010

Feature Phones80%

Smartphones20%

50%/50% crossover expected in 2012

US Mobile Marketplace

According to Nielsen, Mobile DonationsMobile Donations will increase by 50% 50% in the coming year.

$ $50%

Biggest Trend to ConsiderBiggest Trend to Consider

80% of people surveyed are familiar with text donations

On the first dayfirst day of its opening, the Mac App Store had 1 Million App Downloads1 Million App Downloads

90%90% of people use their mobile phone daily!daily!

Source: Mobile Marketer

Mobile Donation Concepts for Nonprofits to Consider

1.Text 2 Give2.Text 2 Pledge3.Mobile Friendly Website4.Mobile Applications5.QR Codes6.Location Based Services

Today’s Discussion

• Overview of Geo-location

• How It Applies to Mobile Giving/Fundraising

• Case Studies

• Other Local Donation Concepts

• Steps Toward Implementation

According to Juniper Research, “…developments in positioning

technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014.”

Location Based Service

• A location-based mobile platform

• Users “check in” via a smartphone app or SMS, sharing their location with friends

• Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit

• Organizations can leverage the foursquare platform by Organizations can leverage the foursquare platform by utilizing a wide set of tools to obtain, engage and retain utilizing a wide set of tools to obtain, engage and retain donors and constituentsdonors and constituents

• Can help you keep up with supporters, share your favorite causes and discover the extraordinary in the world around you through your mobile device

• Take photos, comment on places friends go, and share highlights from your experiences.

• Find virtual items left around the world like digital souvenirs. Many items are redeemable for real-world rewards such as apparel, movie tickets, gadgets and more.

• It’s free and easy to setup!

• Allows nonprofits to see the world in a more relevant way — you see who’s around, where people are gathering and where people like to go.

• Alerts you when a supporter is nearby through your mobile device

• Loopt will tell you if there are rewards nearby, so you can save money, or get free stuff.

• Utilize Loopt to stay connected with donors!

• As of January 2011, more than 45 million people visited Yelp in the past 30 days

• Every nonprofit can set up a free account to post offers, photos and message their supporters!

• An online urban city guide that helps people locate organizations based on informed opinions of a vibrant and active community of locals in the know

• Has a mobile app that allows users to find nearby venues and check-in to those venues to show friends where they are at in real-time.

Overview of Geo-location

You Are You Are HereHere

Geo-location refers to an application that accesses a device’s hardware (i.e. GPS)

in order to engage the supporter

with relevant promotions, ads, or calls to action.

• Most mobile devices are equipped with a GPS system

• Location Based Applications can access that GPS system

• The application can then assist the user in making decisions.

(i.e. What’s around me to eat?)

How it Works

The Check-in The Check-in

• Most Location Based Services ask you to “check-in”

• The Location Based Service will pick up the location you are currently at through your phones GPS and ask you to confirm your location

Share Your Location Share Your LocationAfter you “check-in” you have the ability to share your location with friends via Facebook, Twitter and

your personal blog.

This “check-in” will be displayed to all the user’s friends on differing social

channels

How it Works

The Taft Museum of Art used Foursquare’s “special offer” feature to attract new visitors

to their venue.

Nonprofit Example

Confirming Quotation

~Foursquare Co-Founder Naveen Selvaduari

“Non-profits are about awareness, they want to get as many people to

understand what they are doing. Foursquare is a great platform for that,

and bringing people together, and make it easier together for them to

understand.”

Connect With FriendsConnect With Friends Connect With FriendsConnect With FriendsNow your followers can see where you are at and you can see where

your friends are at in real time.

Zach is at the city bakery, and its only 3 miles from me. Maybe

we should meet up and do lunch?

The Point The Point

How it Works

The Question is... The Question is...How can your nonprofit take advantage of this technology to increase

donations?

The Answer is... The Answer is...

1. Build a Local Community Around Your Cause

2. Increase Organization Awareness

3. Connect with Local Supporters

4. Drive Traffic to your Website

• Case Studies

How It Applies

Knowing your supporters’ physical location allows you to connect them to local events, promotions or

donation opportunities.

How It Applies

Supporters can see other people who have taken

advantage of your promotion or offer and may be motivated

to act similarly.

Hillary can see Kevin’s activity

Location Based Services

• Case Studies

How Campinteractive Turned Check-Ins into Dollars

Source: Mashable.com

• Campinteractive is an after- school program designed to help kids in the inner city stay off the streets and pursue their dreams.

• Foursquare teamed up with Pepsi to support Campinteractive in raising funds for new yearly initiatives

• Pepsi donated $0.04 for every check-in point added to the Foursquare leaderboard

• Pepsi donated $10,000 to the after-school program

Source: Mashable.com

How Campinteractive Turned Check-Ins into Dollars

Sports Authority Mobile Donations

• Sports Authority set up a booth at the X-Games and told supporters to “check-in” through Foursquare

• Sports Authority is a sporting goods outlet distributor

• For every “check-in” Sports Authority donated $1 to Boarding for Breast Cancer (one of the X-Games partners).

• Sports Authority donated up to $1,000 a day for 3 days ($3000 total)

• This helped promote Sports Authority’s brand as well as raise money for a charitable cause

Sports Authority Mobile Donations

Earth Justice Oil Fundraiser

• Earth Justice is an environmental activist non-profit located in Oakland CA

• Earth Justice released an ad campaign for oil spill advocacy and promoted it through foursquare

Earth Justice Oil Fundraiser

• When supporters see an ad they can “check-in” and Earth Justice will donate $10 to stop unsafe oil drilling

• The ad was created for younger audiences who do not usually respond to television or magazine ads

Big Love Little Hearts

1. Big Love Little Hearts (BLLH) provide surgeries to children with heart defects

2. BLLH used Foursquare and Twitter for an advocacy/fundraising campaign called 100x100.

3. A donor contributed a $1 for every time someone checked-in (or tweeted) with the hashtag #100x100

4. The campaign raised over $25,000 in less than a day

Gowalla & Larry King Support the Gulf

• Gowalla is a location based application

• Gowalla teamed up with Larry King to help stop the oil spill in the Gulf of Mexico

• Supporters would “check-in” to any park or nature location pre-determined by Gowalla

• The purpose was to raise awareness about “the natural world that we so often take for granted.”

• Gowalla registered over 52,000 “check-ins”

Gowalla & Larry King Support the Gulf

Love Worth Finding Twivaway

24 Hour Results• 400 Retweets• 700 New Followers• 2,000 Website Click-Throughs

1 Week Results• 1,100 New Twitter Followers• 290% Sales Increase• 2,800 Website Click-Throughs

Campaign: Fall 2009

Love Worth Finding Twivaway

• Case Studies

QR QR Codes: What Are They?: What Are They?

Square barcodes that can store information – URL, image, contact information, etc

• Readable through dedicated QR barcode readers and camera phones

• Gives another dimension to print ads, billboards and more!

QR code for Trinity Broadcasting Network

How Do I Scan Them?

1. Download a QR Code Reader application

2. Scan the QR Code through your camera phone

3. Experience exciting content!

Best QR Code Applications

QR Code Reader and

Scanner

Quick Mark QR Code Reader

QR Code Scanner Pro

ScanLife

How To Create QR Codes

http://qrcode.kaywa.com/

http://www.qurify.com/en/

http://www.qrstuff.com/

http://www.mobile-barcodes.com/qr-code-generator/

http://www.i-nigma.com/CreateBarcodes.html

TBN Case StudyShow a Video

Scan the QR code and it automatically directs you to this TBN video

Source: Trinity Broadcasting Network

Union Gospel Mission

Local Mobile Fundraising

Source: VancouverSun.com

1. Posted QR Codes on bus stop ads

2. Sent users to custom landing pages with option of donating any $ amount

QR Code Donation Strategy

Source: VancouverSun.com

1. Place a QR Code in a local publication

2. Have QR Code redirect to your donation page on your website

3. Track traffic increases to the donation page to see if QR code campaign is effective

• Case Studies

Steps Toward Implementation

1. Register: Sign-up for a personal Foursquare account• You have to sign up for

a personal account before claiming your nonprofit’s business

2. Merge: Merge your Foursquare to your organization’s Twitter account• If you don’t have a Twitter or Facebook you can still sign up for a Foursquare account

• You do not have to merge your Twitter or Facebook accounts if you choose not to.

3. Search & Add: Search for your organization on Foursquare. If it doesn’t appear, add your organization’s physical location

Add new venue to Foursquare

4. Promote: Your event, donation opportunities or other special offers

• To “check in” to this fundraiser, a supporter must be within a mile radius of this billboard. Strong call to action

with clear and concise message.

5. Track Results: Earth Justice received over 5,700 check-ins and raised over $50,000 toward their cause.

Recap• Mobile Donations are growing year after year

• Location Based Services are great tools to:

1. Increase Brand Awareness

2. Build a Local Community

3. Provide Highly Relevant Content

4. Drive Online and Offline Traffic

5. Raise donations

• Location Based Services make it easy to connect to supporters and advocates for your cause

Interested in a copy of this presentation? Scan this QR Code to sign up!

Session EvaluationEach entry via text or web is a chance to win

great NTEN prizes throughout the day!

Session Evaluations Powered By:

TEXTText 11ntclocal

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ONLINEUse 11ntclocal at

http://nten.org/ntc/eval

Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc.

Check-In at Booth #29

www.trinetsolutions.com

Visit Booth #29

Ron.Weber@trinetsolutions.com

Text “RONTRINET” to 50500www.contxts.com

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