mobile + social: why blackberry is perfect - gdc europe 2012

Mobile Social: Why BlackBerry is Perfect

@vhirsch

Volker HirschGlobal Head of Business Development - Games

GDC Europe - 16 Aug 2012

Prelude...

What you think

What you getWhat you get

What you think

What you get

Dual-core 1 GHz Cortex A-9, symmetrical multi-processing

1 GHz RAM

1080p HD

HDMI out

HTML5

Flash

Multi-tasking

Scoreloop Social Gaming

Tons of Engines and Libraries

Premium Stereo Sound

...

What you will get... ;-)

What you think

What you get

What you think

What you get

What you think

What you get

One f***ing day!Michael Schade, CEO

What you think

http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg

More paid downloads than Android Market.

43% more average daily downloads per app than the [Apple] App Store.

40% more revenue than Android apps.

13% of BlackBerry developers make more than $100,000, considerably more than on iOS and Android.

http://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg

research2guidance

Vision Mobile

Evans Data Corp

Yankee Research Group

What you Get

Average spend on paid for app

!3.8

!2.8

!2.8

% have ever made in-app purchase

42%

35%

36%

Average spend on each in-app

purchase

!4.5

!3.9

!3.2

Big spenders...

Over 6 million downloads daily.

Nearly 30 apps per user.

Over 3 billion downloads

2nd most profitable app store

Industry-leading reach: App World available in 177 countries and growing!

Carrier Billing with over 40 major carriers such as AT&T, Vodafone, Rogers etc and expanding rapidly!

Games are driving app sales on PlayBook

Why?

We are a Communications Company!

We are Social!

Social refers to the interaction of organisms with other organisms and to their collective co-existence [...]

Source: Wikipedia

Communication!

I am

I amWhite

I amWhiteMale

I amWhiteMaleMiddle-Aged

I amWhiteMaleMiddle-AgedAtheist

I amWhiteMaleMiddle-AgedAtheistGamer

I amWhiteMaleMiddle-AgedAtheistGamerParent

I amWhiteMaleMiddle-AgedAtheistGamerParentiPhone user

I amWhiteMale

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

I amWhite

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

I amWhite

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

Mobile Geek

I amWhite (good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

Mobile Geek

I amWhite

(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School Governor

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropean

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropeanLiberal

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropeanLiberalTraveller (49 countries)

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropeanLiberalTraveller (49 countries)Jazz fan

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropeanLiberalTraveller (49 countries)Jazz fanEntrepreneur

Mobile Geek

I amWhite

Book lover(poor) golfer(good) skier

PlayBook user

Male

BlackBerry user

Middle-AgedAtheistGamerParentiPhone user

School GovernorEuropeanLiberalTraveller (49 countries)Jazz fanEntrepreneurTEDx SpeakerMobile Geek

So why are you still here?

http://flickr.com/photos/nolifebeforecoffee/124659356/

You need context!

Social ≠ Social Media...

http://gapingvoid.com

Social ≠ Social Media...

Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg

Connected Gaming 2004: CoD3 LAN

Connected Gaming 2012: Casual

Draw Something Song Pop

We are Social!

?

55m+ active users

Powerful social graph

Drives usage and uptake by 15x on average

Social discovery, gifting, etc.

Asynchronous multi-player

In-game chat with your (real) friends

API to integrate into games

175m+ users

Cross-platform (BB10, iOS, Android, Marmalade)

Profile, leader boards, achievements, challenges

Cloud storage: save-state

Virtual currencies & goods

Modular architecture

BlackBerry Game App

Games Take Centre Stage!

Games Take Centre Stage!

Deep OS-level integration

In-built discovery mechanisms using BBM, Scoreloop, etc.

Tight tie-in with AppWorld

Cloud storage: play on 1 device, continue on another

All the BBM and Scoreloop goodness you are used to

Tight tie-in with billing, incl. carrier-billing

http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg

Come on board!

@vhirsch

vhirsch@rim.com

+44 7795 970 191

http://vhirsch.com