mobile today: the landscape and opportunities for australian smb and entrepreneurs
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Mobile Today:The Landscape and
Opportunities for SMB and
EntrepreneursMarch 2013
Alfred LoOptus /SingTel Group Digital Life
@apglo
Mobile trends – device pricing, market share, form factors, operating systems
Networks in Australia – speed, ubiquity, data traffic - shift from minutes to data from OTT apps
Australia has the 2nd highestsmartphone penetration in the world
“smart devices”
821m sold in 2012
1.2b forecast this year
mobile data12 fold by 2018
over 134 exabytes per year
Last year's mobile data
traffic=
12 x the entire global
Internet in 2000
55m 4G subs1.6b 4G subs
we love our smartphones
mobile data14 fold by 2016
Digital Dividend
Auction in April
700MHz & 2.5GHz
So what’s the Opportunity?
Dimensions Mobile Gives
In the occasionIn your hand
Is socially sharableReady to do or pay with one touchAll linked to cloud based content
Some Ways Mobile is Driving Innovation
Mobile & Social FusionBig Data
Engagement & Activation TechnologyForm Factors and Connectivity
Mobile advertisingForecast for Australia to reach $177 million by
2017 with CAGR of 46%
Shopping75% of shoppers using smartphones pre, post and
during store visits
SocialMore than a 1/3 of social media is being driven by
mobile
220msubscribers
20% smartphone penetration
90msubscribers
20% smartphone penetration
1Bsubscribers
33% smartphone penetration
Some awesome Aussie tech startupsthat are mobile first
Season 2 of the Optus-Innov8 Seed Programshortlisted 3 mobile focused startups
Thanks
Alfred LoOptus / SingTel Group Digital Life
@apglo
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