mobilitätsmanagement mobility management for kindergartens karl reiterecomm, london, june 2008 karl...

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Karl Reiter

Kindergarten and Mobility

There is nothing like starting young

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

death through road accidents 7.217

death through traffic-causedemissions

28.000

death through lack of physical activities

58.000

Traffic-caused deathsin Austria, Switzerland and France

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Positive emotions for cycling

- Learning how to bike

- Certificate „I can bike“

- Picture stories concerning cycling

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Cycling to kindergarten

- Bicycle lottery

- Kids trailer rental

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Evaluation

Did the children talk about it at home?

Should the campaign be continued?

More cycling within the family ?26%

74%

Yes

No

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Evaluation

Did you like the picture book?

0%4%

28%

68%

Very good Good Not that great Not at all

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Evaluation

Which elements of the kindergarten program did you like?(multiple answers are possible)

100%

97%

76%

70%

18%Other

Picture book

Certificat "I can bike"

Cycling test

Cycling training

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Evaluation

Qualitative feedback

- The heads of the kindergartens regard the program as an

enrichment and will continue to with it in all kindergartens.

- The police thought their involvement during the festival had a

positive effect on their image and they would like to contribute

to the program on a continuous basis.

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Thank you!