mobility of the future....mini sharing reachnow 2016 2017 2018 digital energy solutions reachnow...

MOBILITY OF THE FUTURE.„THE URBAN REVOLUTION“

Tony DouglasHead of Customer and CommunicationsStrategy Mobility Services

Seite 2Thema | Abteilung | Datum

MAJOR TRENDS AND NEW TECHNOLOGICAL POSSIBILITIES ARE CHANGING THE RULES OF THE GAME.

Mobility & trafficUrbanisation Autonomous driving

GlobalisationNew playersDigitalisationSustainability

Seite 3Thema | Abteilung | Datum

DIGITAL BUSINESS MODELS DRIVE CHANGE FROM "OWNERSHIP" TO “ON-DEMAND MOBILITY”.

1916 Own

160 m

Today On-Demand

addressable customers

Since 1971 Leasing

Financing Economy

~ 100.000.000 Customers1.000 Customers = 1 Car

~ 2.000.000 Customers1 Customer = 1 Car

~ 500.000 Customers1 Customer = 1 Car

Owning Economy On-Demand Economy

Seite 4Thema | Abteilung | Datum

THE OEM WORLD AND THE DIGITAL WORLD ARE MOVING TOWARDS EACH OTHER.

Technology enablement leads to disruption of old business models and growth of mobility markets. Large tech players are also under pressure to create growth.

Seite 5Thema | Abteilung | Datum

THE ROADMAP – MORE TO COME…

2011 2012

BMW iVentures

LAU

NC

HES

DriveNow

ChargeNow

ParkNowMINI Sharing

ReachNow

2016 2017 2018

Digital EnergySolutions

ReachNow China

2019

Joint Ventures with Daimler AG

…

5 employees0 customers

4,000 employees60+ million customers

WE PLAN TO BUILD A GLOBALLY RELEVANT PLAYER.MOBILITY SERVICE ECO-SYSTEM.

WE PLAN TO BUILD A GLOBALLY RELEVANT PLAYER.MOBILITY SERVICE ECO-SYSTEM.

FILM.

COMBINING THE BEST OF BOTH WORLDS

cars20,000

million customers>4

private cars are replacedthanks to each car sharing car6-8

electric vehicles3,200

cities30

countries13

5 brands

17 markets

130 cities

1,400 employees

250,000 drivers

21 million users

A LEADING PLAYER IN THE BOOMING RIDE-HAILING INDUSTRY

CREATING A GLOBAL MOBILITY-AS-A-SERVICE PLATFORM

Parking/Charging

ServiceExtensions

Public transport

Carsharing

Taxi/Ridehailing

Bikesharing

On-demandridesharing

Rental

Scooter &eScooter

Sharing

PARK NOW WITH A VIABLE BUSINESS MODEL AND PROVEN SCALABILITY

million customers30+

citiesEU: 5 of top 10US: 9 of top 10

1,100+

million transactionsin 2018200+

seconds~7

one transactionevery

charge points100,000+

charge point operators integrated

250+

CHARGE NOW WITH A SCALING BUSINESS MODEL…

CENTER OF COMPETENCE URBAN MOBILITY:IMPLEMENTING SUSTAINABLE URBAN MOBILITY TOGETHER.

Seite 15Thema | Abteilung | Datum

“BMW has seen – if not the future- then at least a

credible version of it.” Metropolis