mobility showdown: android vs. iphone (bdpa los angeles)

Presenter:

John C. Malonson IIIinfo@bdpala.org

May 3rd, 2011

MOBILITY SHOWDOWN

AGENDA

Introductions

Announcements

Presentation / Discussion

Q&A

WELCOME

Tell us about yourself

How did you hear about this event?

What do you hope to gain from this event?

ANNOUNCEMENTS

As listed in April 2011 Newsletter

PRESENTATION OUTLINE

What makes a Smartphone “smart?”

Which platform do new users want? – 2011 Nielsen Report

What happened to the former “big boys” (RIM, Microsoft, Palm)?

Head to Head Comparison (iPhone vs Android)

And the Winner is…

WHAT MAKES A PHONE “SMART?”

“Smart”

E-mail / Calendaring

Web Browsing

Ability to install 1st and 3rd party applications

“Phone”

Telephone

WHICH PLATFORM TO NEW USERS WANT?

31% of U.S consumers plan to buy an Android handset, versus the 30% who are eyeing an iPhone according to a Jan. – Mar. 2011 Nielsen report

NIELSEN DATA

NIELSEN DATA

NIELSEN DATA

THE MIGHTY FALL

What factors led to the iPhone and Android overtaking RIM, Palm, and Microsoft?

Ignoring “touch” and “multi-touch” UI’s?

Imitating vs. Innovating?

Lack of Apps?

Other

HEAD TO HEAD(IPHONE VS ANDROID)

Ease of Use

Openness

Battery Life

Multitasking

Software Keyboard

System-Wide Search

Notification System

Voice-to-Text

Syncing

Non-Google Sync

Tethering

Release and Update Consistency

Apps

Web Browsing

Gaming

Free Turn-by-Turn Navigation

Google Apps Integration

Google Voice

Customization

Overall

AND THE WINNER IS…

The Consumer

Q&A

What does the future hold for Mobile Computing?

How will the PC landscape be affected?

What does the future of innovation hold for mobile computing (including tablets / iPad / etc)?

Most importantly, Head-to-Head which platform will be the clear winner 5+ years from now?

THANKS!

BDPA Los Angeles

www.BDPALA.org

BDPA National

www.BDPA.org