model of excellence presentation

The Demand for Allergen Free The Demand for Allergen Free Hotel RoomsHotel Rooms

Greg BodenlosPKF Consulting

December 3, 2008

By the year 2018…By the year 2018…

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The Current SituationThe Current Situation

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OverviewOverview

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OverviewOverview

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What the Industry Has What the Industry Has DoneDone

Implementation of smoke-free rooms

Removal of down comforters

Addition of hypoallergenic pillows

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OverviewOverview

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The Spectrum of Airborne The Spectrum of Airborne AllergensAllergens

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Discernable ResultsDiscernable Results

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“I have severe allergies that have strongly affected my lifestyle for the past six years, and I have to say this was the best night’s sleep I have had in a long time” Lisa, Guest at Wyndham Lisle

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Guest Satisfaction Guest Satisfaction IncreaseIncrease

83% of travelers prefer allergen free rooms

59% would pay a premium for allergen free rooms

“Not only a standard in all of our hotels, but in this challenging economy, it has allowed us to maintain profitability by improving RevPAR rather than just cutting costs." Leland Pilsbury, Chairman, Thayer Lodging

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Allergen Free Rooms Allergen Free Rooms are…are…

Additional Cost Additional Cost BenefitsBenefits

Reduces energy costs

Extends the life of capital goods

Increases bedding life

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OverviewOverview

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Capitalize on this Capitalize on this

Reach out to allergy sufferers

Expand your inventory of allergen-free rooms

Provide the highest air quality property-wide

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10 Year Path to 10 Year Path to Allergen FreeAllergen Free

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The Bottom LineThe Bottom Line

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100% allergen free Hyatt