mom power point breakthrough branding may 2013

Breakthrough Branding For Today’s Green Market

“Saving the planet one…” (439,000,000 Google results)

Drop at a time

Piece of toilet paper at a time

Flush at a time

Hanger at a time

Magazine at a time

Burger at a time

Driver at a time

Bag at a time

Idea at a time

Shower at a time

Stitch at a time

Tree at a time

Carpet at a time

“It’s easy being green”(19,400,000 Google results)

Me first, planet later

Today’s Green Market Go from planet to personal

1. Know your Tribe

Shades of Green

• Deep Greens: The most environmentally active segment of the market.

The most willing to pay a premium for green products (19% of US population).

• Medium Greens: Embrace environmentalism more slowly. Practical, like to

see the results of what they do. Interested in green products that make sense

in the long run (33% of US population).

• Light Greens: Generally unconcerned about environmental issues. Have a

wait and see attitude. Will buy green products if they combine efficacy and

economy (16% of US population).

MethodWe are people against dirty

Seventh GenerationWorking to protect planet home

2. Frame (or reframe) your Message

The 3 “E”s of Green

ecology

ecologyeconomy

ecologyefficacy

Where does your product land?

The Growstone Story

But does it work?

3. Go Beyond the Choir

4. Use Fun to Forward your Message

Word of Mouse

Web 3.0Facebook

TwitterYouTubeLinkedInMobile

BloggingPodcasting

HOT NIGHT

ON THE TOWN

1. Know your Tribe

2. Frame (or reframe) your Message

3. Go Beyond the Choir

4. Use Fun to Forward your Message

Effective Messaging in Today’s Green MarketGo from Planet to Personal

Our Commitment to You

With over 10 years entrenched in green and sustainability marketing, MOM gives you a level of expertise unmatched in this area.

We bring you proven strategic creative skills and consulting services that have been honed for many years.

We aim to produce work on your behalf that will in every way exceed your expectations.

We bring a wholehearted commitment to your business and your brand.

If that is what you are looking for in a marketing partner, you only have to look to MOM.

Mind Over Markets

www.mindovermarkets.comwww.greenmarketingblog.com

www.womenofgreen.com