moments that matter 2015 a study into the importance of well-being for brands
Post on 18-Jan-2016
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MOMENTS THAT MATTER 2015
A STUDY INTO THE IMPORTANCE OF WELL-BEING FOR BRANDS
MAGAZINES HAVE A UNIQUE POSITION IN THE WIDER MEDIA MIX
0%
20%
40%
60%
80%
100%
TVMagazinesRadioNewspapersCinemaSocial media
USING TIME INFORMATION REWARD SHARING CONNECTING
Source: Moments that Matter 2015
EACH MEDIA CHANNEL DELIVERS ON THESE DRIVERS
PLEASURE PURPOSE
Cinema | Radio | TV Magazines: Print/Digital Newsbrands |Social Media | General Web
Source: Moments that Matter 2015
WELL-BEING IS A COMBINATION OF ‘PLEASURE’ & ‘PURPOSE’
4
NOT PRINT PRINTPURPOSEPLEASURE
REWARD INFORMATION
68% OF KEY MAGAZINE MOMENTS
Source: Moments that Matter 2015
‘REWARD’ IS A PREDOMINANTLY PRINT BASED MOMENT WHERE AS ‘INFORMATION’ IS MORE DIGITALLY SKEWED
5Source: Moments that Matter 2015
REWARD
PRINT APPS WEBSITE
90% 4% 6%
INFORMATION
82% 6% 12%
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