momo june: trio adiono - indonesian wimax chipset

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Presentation from Trio Adiono @ MobileMonday Indonesia, June 2008. Topic: "WiMAX Chipset Indonesia"

TRANSCRIPT

Indonesia WiMAX Chipset:

Why and Why not?

15 January 2007 IC Design Lab - Pusat

Mikroelektronika

ITB & Versatile Silicon Technologies

Trio Adiono, PhD

Dynamic Market of Telco

• Revenue of voice & data were split as

80% and 20% in 2000, now reversing

• Internet service in double digit growth

• Mobile service in rapid growth• Mobile service in rapid growth

• Every device want to enter the network

New Trends

• Convergence of telecommunication,

entertainment, computation = new service

• Bandwidth expansion

• The great rate war• The great rate war

• Emerging role of consumer electronics

• Packet switching replacing circuit switching

• Service more content centric

• Core IP networks for cellular systems

Technology Capabilities

Value Chain & Players in

Telco Industry

• Electronics

Component

Provider

Original

Equipment

Manufacturer

(OEM)

Equipment

Vendor

Service

ProviderEnd

User

Nokia

Cisco

Vodafone

NTTDoCoMoFlextronics

Celestica Cisco

Alcatel

Ericson

Motorola

Nortel

Lucent

Siemens

NEC

NTTDoCoMoCelestica

3G

Teknologi 3G vs WiMax:

Profit Opportunity

Profit

Margin

• 3G

– Profit still in services,

distribution and retail

– High growth

Manufaktur RetailSystem

Integrasi

Chipset distribution

WiMax

– High market potential

– Accelerate local industry

Our Approach• Technology

– Technical advances allow us to do more, to do things

differently, or to do things less expensively

• User demand

– there is a demand coupled with a willingness to pay for the

new things that are being offered

• Economics

– The technology will be offered at a price that the users find

acceptable

– Developing countries issue

• Time Frame

– Moving to new Generation/Technology

– The services it offers become widely accepted

– 20 years evolution of 2G

WiMax : Key Technology• OFDM is a complex modulation method

• Chipset is“Technology Enabler” of WiMax

• Core Technology

• Low Cost solution for “Mass Production”

• Chipset solution:• Chipset solution:

– Reducing BOM (more than 40%)

– Including new Indonesia specific features

– Application differentiation

– Based for 4G Technology

Ecosystem

• Growing penetration is key for two-

way services

• We need a ecosystem

Eco-System WiMAX

Government

Research Chipset Industry

ODM

Operators

Fabless Semiconductor

Business Model

Chipset

Design

House

End Product

Chipset Design

House

Design

House

Foundary

Chipset Design

House

System Integrator

WiMax SystemWiMax SystemWiMax SystemWiMax System

����

OSS Software

Antenna RF Chip Baseband Chip

MAC����

����

��������

(Analog) (Digital)

OSS Software

Baseband Chipset

The 1st Indonesia 2.3GHz Chipset

Challenge and Opprtunity

• Challenge:• Emerging Standard

– Short time frame

– Complex technology

– Existing Technology

• Opportunity:• High chipset price

• High Potential market (Poor communication infrastructure in Indonesia)Indonesia)

• Small number of chipset vendor

• New Technology

• Indonesia WiMax ODM

• Eco-System WiMAXIndonesia

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