monetizing friendship the capitalization of social media

MONETIZING FRIENDSHIPThe capitalization of Social Media

Money trees is the perfect place for shade- Kendrick Lamar

Photo by SlaveToTrends on deviant art

Saturday, 18 May, 13

rather it is one of those things that give value to survival.

Friendship is unnecessary, like philosophy, like art... It has no survival value;

Quote by: C.S. LewisPhoto by: Johnson Space Center of the United States National Aeronautics and Space Administration - wikipedia commons

Saturday, 18 May, 13

To survive in a competitive environment

Social media sites must strive to become more profitable.

Photo by: bestpsdfreebies - DeviantArt

Saturday, 18 May, 13

The main asset of social media,

is FriendshipPhoto by: Brett Sayer - Flickr

Saturday, 18 May, 13

Facebook had 1.11 billion

Photo by: SEOPlanter - Flickr Fact from: https://newsroom.fb.com/

active users as of March 2013

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This represents 150 billion friend connections

Photo by: Kris Krug - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith

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Or an average of 141.5 friends per user

Photo by: Nono Fara - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith

Saturday, 18 May, 13

How does

Facebook

Turn friendship into profit?

Photo by: WingedWolf - Flickr

Saturday, 18 May, 13

By late 2007, just three years after it’s launch, Facebook had over 10 000 business pages

Photo by: Sean MacEntee - FlickrEdited by: Nick Rogers Stat by: Wikipedia fact page - Facebook

Saturday, 18 May, 13

Business pages interact with Facebook users

through “likes”

Photo by: Enoc vt - Wikipedia Commons

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If a user likes a company page, they get updates and news on the company / product

Photo by: Nick Rogers - Screen shot - Coca-cola Facebook page

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The page also

appears in

their friends’

news feeds

Photo by: Nick Rogers - Screen shot

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When friends of the user see it in their newsfeed they’re given the opportunity to

like the product themselves

Photo by: Sean MacEntee - Flickr

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If you like a product you are more likely to

purchase it and recommend via word

Photo by: Sean _Hadock_ - Flickr

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This has been called Social advertising Photo by: Zorba the Geek - geograph.org

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Social advertising is how social media is capitalizing friendship

Photo by: JiBeT - DeviantArt

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And it’s working

Photo by: AMagill

Saturday, 18 May, 13

11 million businesses have pages on FacebookPhoto by: Sean MacEntee - Flickr Fact by: CNET News - Tweet - (@CNETNews) July 26, 2012

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That represents a 1100% growth from 2007

Photo by: basegreen - Flickr Fact by: Nick Rogers using stats on slide 9 and 18

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Social Advertising provides both advantages and disadvantages for the user

Photo by: Gflores - Wikipedia Commons

Saturday, 18 May, 13

Social Advertising or Word of Mouth

causes companies to create high quality, interactive advertisements

Photo by: national museum of american history - Flickr

Saturday, 18 May, 13

Constant Social

advertising can turn our social media centres into clutter filled spam hot-

spots

Photo by: illustir - Flickr

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How will the monetization of

friendship

continue to change the social media

landscape?

Photo by: AngelEowyn - Flickr

Saturday, 18 May, 13