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MATTERS Monthly News Bulletin October 2014
Monthly News Bulletin October 2014
2 | KCT Business School
03Special Days
02
Content
Homage to our beloved Chairman 03
Institution – Industry Connects 05
Workshop 07
Innovative Teaching – Learning Methods 08
Faculty Zone 09
Research & Publishing 11
Student World 14
Forum / Club Activities 17
Special Days 18
Placement and Training 19
Performance Metrics (Nos. ) – October 2014
Outreach Program 02 External Expertise 04
Certification / Workshop 03 Student Achievement 04
Participation in FDP 01 Placement Training Program 02
Publications 02 Placement Offers 04
Monthly News Bulletin October 2014
3 | KCT Business School
Respectful Homage to our beloved Chairman
In Deep Reverence In the power of your though, there are no boundaries. In your action, there is harmony of mind, body and soul. In your service, there is the divine; and all beings are one. In your life, there are lessons for many lifetimes. You have inspired us every moment of every day. We carry forth that light. We carry forth your spirit. We carry forth your service. Enlighten us. Lead us on …
Monthly News Bulletin October 2014
4 | KCT Business School
Monthly News Bulletin October 2014
5 | KCT Business School
INSTITUTION – INDUSTRY CONNECTS Outreach Training Program for Airport Authorities of India Ltd (3 Batches)
A major CSR Initiative
"Project Delight Your
Passenger (DYP)" -
Training Program for
120 Ground Staff, was
done by the HR center
for Airport Authorities
of India Ltd. The Project
included identification of
training need for eight
departments (Counter
staff, Vendors, House
Keeping, Trolley Staff,
Car Parking Staff,
Commercial Staff , Security) of AAI. The project started in May 2014, where a team of five students
were a part of the training need identification. A one month internship at the airport helped the team
understand the need and a training module was developed for the same. The HR centre designed the
content and the training program based on the approved modules. This work submitted to the AAI
received appreciations. The first program for the top level executives of Airport Authority of India was
delivered on Leadership on October 1, 2014. The consecutive program for housekeeping and loading
staff was delivered by Dr. Hemanalini on October 8, 2014. This session emphasized on Self Esteem,
Commitment at Workplace and more importantly Time management for improved work performance.
A session on handling customers was delivered by Mr. Senthil Prakash to the team of vendors on
October 15, 2014. A few more sessions will happen in the coming weeks for the other batches.
Monthly News Bulletin October 2014
6 | KCT Business School
Training Program on Leadership for the IPO & ASP’s of India Post on October 31, 2014
KCT Business School conducted
One Day Training Program on
Leadership for the IPO & ASP’s of
India Post on October 31, 2014.
The training program was
inaugurated by Mr.T.Murthy, Chief
Post Master General, Tamilnadu
Circle Chennai. Accompanied by
Ms.Manju P.Pillai, Postmaster
General, Coimbatore and
Mr.G. Natarajan, Director Postal
Service.
The participants enjoyed and
learnt various leadership qualities & managerial skills. The platform provides various inputs for the
development of behavioral skills. The trainers encouraged the participants to actively participate in
various activities of the training programme and also to implement the outcomes of the programme at
the work place.
Dr. Vijilla Kennedy, Director - KCT Business School & Dr. Kirupa Priyadharshini, Associate Professor &
Head of HR centre – KCT Business School were the resource persons for this training programme. The
entire programme was coordinated by Ms.A.Latha, Assistant Professor, KCT Business School
Monthly News Bulletin October 2014
7 | KCT Business School
WORKSHOP
Online Trading through ICICI Direct Online Trading Software on October 8, 2014
Mr. N. Tirunavukarasu, Business Partner,
ICICI Direct Limited &
Proprietor,M3moneymanager, Coimbatore
facilitated the Workshop on Online Trading
through ICICI Direct Online Trading Software
on October 8, 2014 for students of Finance
Elective of Batch 2013-15. The various
options available to buy, sell shares and view
transaction reports were demonstrated with
hands-on experience to the participants.
Mr.A.Senthil Kumar, Assistant Professor
(SRG) and Student Coordinator Ms.Sridevi.S,
batch 2013-15 Finance Forum executive
coordinated this workshop
Research Paper Writing on October 15, 2014
The Centre of Marketing, KCT Business
School was proud to conduct the workshop
on research paper writing to motivate first
year MBA students and initiate the habit of
research paper writing. Thirty students
from I MBA participated in this workshop
facilitated by Dr.P.Suresh Kumar, Mentor &
Director (Research),Knowledge Business
School. Participants were encouraged in
creative thinking and research through
various games and videos. The students
were introduced to step in research paper
writing through a live demonstration of the
steps for empirical research. Research using
secondary data was also demonstrated in the workshop followed by the methodology for research
paper writing. The workshop was highly interactive and motivating for students to attempt research
and paper presentations in student conferences. This workshop was coordinated & organized by
Faculty Coordinator B.L.Lakshmi Meera, Assistant Professor and Student Coordinator –
Sowmyalakshmi.N ,I MBA(Batch 2014-16)
Monthly News Bulletin October 2014
8 | KCT Business School
A workshop on Enhancing
Interview Skills was
organized on October 25,
2014 for the final year
students of ECE Department.
The workshop focused on
the techniques to crack the
Final round of interview for
placement. The session gave
the participants hands on
practice sessions in
interviewing and therefore
enabled them to understand
the recruiter’s expectation.
Pre-interview, during
interview and post
interview intricacies were
elaborated and tips on body
language and grooming was included in the session. Dr. Kirupa Priyadarsini. M Associate Professor
and Mr. Sridhar Babu, Lead Corporate Relations facilitated the session.
INNOVATIVE TEACHING - LEARNING METHODS Real Time Online Share Trading Workshop (ROSTP) 2014 on
October 8, 2014
The Centre for Excellence in Finance launched
the Real Time Online Share Trading Workshop
(ROSTP) 2014 for the batch 2013-15 on October
8, 2014. Thirty Three students have enrolled
for the ROSTP and participated in the
programme. ROSTP is a year-long application-
oriented learning initiative whereby the
students invest Rs.5, 000 of their personal
money in the stock market. ICICI Direct Limited
is the trading and banking solutions provider
for the ROSTP 2014. The learning from the
finance elective courses is expected to come
handy for the ROSTP participants in investment
decisions. Mr.A.Senthil Kumar, Assistant Professor (SRG) and Student Coordinator Ms.Padhma Priya,
batch 2013-15 coordinated the launch.
Monthly News Bulletin October 2014
9 | KCT Business School
Focus Group Discussion on October 13 & 14, 2014
Focus Group Discussion was
conducted by the Marketing
students [2013 – 2015] Batch
under the course Consumer
Behavior to understand the buying
motives, perception & personality
that influence the purchase of
Mobile phones & Watches.
Fourteen students using apple
iphone & Fast Track watches from
first years were shortlisted as
customers, for the conduct of
Focus Group Interview.
The Organizers of M1 Batch discussed various aspects of buying behavior with the customers of Apple
iphone & while the Organizers of M2 batch discussed with the customers of Fast Track Watches to
assess the buying Motives. The session provided a practical exposure to the participants to associate
various theoretical concepts of Motivation, Perception & Personality to describe the Individuals. The
event was coordinated by Ms. Latha A, & Dr.Poongodi B, Course facilitators of Consumer Behavior
FACULTY ZONE
Faculty enhancement Ph.D Conferment
Ms. Gokilavani R, Lead Trainer defended her Ph.D title "Impact of
service Quality on Customer Satisfaction in State Bank of India in
Coimbatore District” in the Viva Voce conducted on October 16, 2014
the external examiner was Dr.E.Sulaiman from Mahatma Gandhi
University and he recommended for the award of Ph.D degree
Dr.Venkatapathy -Director of BSMED was the observer.
MOOC Achievements
Dr. Vijila Kennedy has successfully completed postgraduate Massive
Open Online Course on Creativity, Innovation & Change from The
Pennsylvania State University, with distinction
Ms. Mohanamani.P has successfully completed postgraduate Massive
Monthly News Bulletin October 2014
10 | KCT Business School
Open Online Course on “Foundations of Teaching for Learning 1: Introduction from The Common
Wealth Education Trust's Online Offering
FDPs attended
1. Dr. V R Nedunchezhian Professor; Mr.V. Kaarthiekheyan Associate Professor; Dr.R.Hemanalini
Assistant Professor (SRG); Ms. Deepa Manickam Assistant Professor & Ms T A Sarasvathi
Assistant Professor attended a 2 day Faculty Development Program on "Case Method
Teaching" which was organized by Case Research Society of India and Madras Management
Association @ Chennai on October 10 & 11, 2014
Knowledge Sharing with KCT
1. Dr.B.Poongodi Assistant Professor delivered a guest lecture on "Agriculture and Farm
Mechanization” at TIPS Global Institute, Coimbatore on September 12, 2014. She addressed I
year students of MBA Integrated Programme. She deliberated on the general features of
present status of Agriculture labour, farm mechanization and its impact on Indian Rural
Economy ; She also deliberated on the role of Green Revolution and food production in Indian
Agriculture.
2. Dr.Kirupa Priyadarsini. M Associate Professor served as a resource person for a Guest Lecture
on "Instrument Design for Surveys" for III year B.Tech students in the department of Fashion
Technology, KCT. The lecture held on October 16, 2014, addressed on the applications of
survey based techniques in fashion and retail industry. The focus of the lecture was on the
purpose of the survey, method and mode of administering the survey, identifying the
parameters for the study and it concluded with some tips of administering the survey to the
participants. There were 60 students who benefited from the survey.
3. Students from the Fashion Technology department, KCT are working on Development of
designer wear with an inspiration from fishing line. The project adopted a survey methodology
to find the extent of preference for the new range and the reasons for the choice. Dr.Kirupa
Priyadarsini Associate Professor helped the projects in the survey and analysis stages. A series
of discussions with students and Dr.Shanthi .R, Associate Professor, Fashion Technology,
ensured the work brought out exceptional results.
4. Mr. Senthil Kumar A, Assistant Professor (SRG) facilitated a workshop on Fundamentals of
Financial Accounting for Batch 2014-16 students of M.Kumarasamy College of Engineering,
Karur on October 27, 2014. The workshop aimed to deliver the knowledge and skills required
in preparing the financial accounting statements. The participants will be able to individually
prepare the financial statements as the outcome of the participative and interactive sessions.
Monthly News Bulletin October 2014
11 | KCT Business School
RESEARCH & PUBLISHING
Research Forum Meet The research forum meeting for
the month was organized on
October 18, 2014.Dr.Subha,
Associate Professor, Anna
University was the external
subject expert for The B: OK
(bytes of knowledge session for
the month) session. She
addressed the scholars on the art
of writing and publishing
scholarly articles. The ideas
about using different reviews for
different sections of the paper,
identifying the journal before
writing and using the publications
from the same journal were some
of the novel tips given to
researchers. Her elaborate discussion on annexure and the quality of writing was very informative to
participants who were keen on publishing. Prof. Swaminathan thanked Dr. Subha for her inputs and
presented her a memento as a token of appreciation.
Publications by faculty Dr. Jaisankar S published a book titled “Quantitative Techniques and Operations Research”
published by Excel Books Private Limited as study material for Indian Institute of Materials
Management. September 2014
Ms.S.Sangeetha and Dr. K.Chitra published a paper titled "Assessment of Credit Risk and Financial
Sustainability of Select Indian Microfinance Institutions– An empirical study" in European
Journal of Economics Finance and Administrative Sciences, Issue 67, August 2014. (EBSCO, Scopus
Impact Factor: 0.213) Annexure NO: II (September 2013 Version) Page numbers: 106-124
Monthly News Bulletin October 2014
12 | KCT Business School
Shadow Program
Ms Deepa Manickam, Assistant Professor, conducted a Shadow program on Emotional Literacy for
Personal and Professional Success on October 8, 2014. Emotional literacy is very important as it gives
the ability to recognize, understand and appropriately express ones
emotions.
Dr. Kirupa Priyadharshini & P.Senthil Prakash conducted a shadow
program on “Understanding Business processes through typical Case
Studies”. This program was delivered based on the take a ways from an
FDP program organized by DoMS, IIT Madras, scheduled from
September 22-26, 2014. Learning outcome of this FDP was that we had
a detailed insight on a systematic process of handling the case
discussion in the class room.
Dr.V.Kannan, Associate Professor, conducted a shadow program on Best Practices for Manufacturing
Excellence, being followed at LMW – Advanced Technology Centre (ATC), Ganapathy, Coimbatore' for
the faculty members of KCT.BS. October 14, 2014
Mr. A. Senthil Kumar, Assistant Professor (SRG) and Dr. Kirupa
Priyadarshini M, Associate Professor, conducted a shadow program on
SPSS Online Training Programme (SOTP) for the KCTBS faculty on
October 14, 2014. The learning and outcome from the program was
presented to the KCT.BS faculty as a part of the Peer Assisted Learning
(PAL).
Mr. V.Kaarthiekheyan, Associate Professor organized and
conducted a shadow programme on "Legal Literacy program
on Cyber Law and Security" on October 28, 2014. The session
broadly covered the aspects of Cyber Security and Cyber
Safety for individuals and organizations.
Dr. Neduchezhian V R Professor; Dr. Hemanalini R Assistant
Professor (SRG); Mr. V.Kaarthiekheyan Associate Professor; Ms.
DeepaM and Ms. Sarasvathi T.A Assistant Professors conducted a
shadow program on “Teaching through Case Methodology" on
October 28, 2014. The shadow program was an outcome of the
Monthly News Bulletin October 2014
13 | KCT Business School
Faculty Development Programme attended at Madras Management Association, Chennai.
Dr.Mary Cherian Professor; Dr. Poongodi P and Ms. LAtha A
Assistant Professors conducted a shadow program on “Art
of getting Research Funding" on October 29, 2014.
Knowledge & Information Sharing Session
Dr.R.Hemanalini Assistant Professor(SRG) shared knowledge and information on “LIFE COACHING
and PARENTING” during the KISS session on October 14, 2014. 8 faculty members of KCT.BS
participated in the KISS session. It involved good learning
and knowledge sharing with the team.
Sarasvathi.T.A, Assistant Professor-systems, conducted a
knowledge sharing session on "How to write a blog" on
October 16, 2014. Session focused on reasons to start
writing a blog. Advantages of writing a blog. Hands on
training on creating a blog in free blog publishing platform.
CENTRE FOR CORPORATE RELATIONS
An alumni interaction session with Mr.Karthi,
Sr.Analyst of BEROE was organized on October 6, 2014
to interact with students of batch 2013-15 and give
them necessary inputs for the students appearing for
placement during BEROE Drive.
Monthly News Bulletin October 2014
14 | KCT Business School
A Seminar on “Careers in Banking Sector was conducted for finance students. Ms Anitha of NIITs IFBI
visited our campus and interacted with students and spoke about the career options available in the
Banking sector on October 16, 2014
STUDENT WORLD
Investiture of Student Association
Student Association Inaugural & investiture 2014-15 was held on October 16, 2014. Mr.Arun Kumar,
Show Producer at Radio City 91.1 fm was the chief guest and he enlightened the office bearers &
students with the speech on “how student should react to the options in the world”. Presidential
address was given by Shri Shankar Vanavarayar Joint Correspondent, KCT. His thoughts were vibrant
and inspiring, he also quoted that “lion grows into the role and it’s not coronated as the king”. The
program ended with an oath taking by the office bearers of 2014-15 led by the CEO of the association
Tharun S J II MBA, Event was coordinate by the Student Association body and Ms.A Priya Dharshini
Assistant Professor
Monthly News Bulletin October 2014
15 | KCT Business School
Student Achievements KCT.BS ians Jagadeesh H & Dheepan V S , Javed J & Vimalkumar M participated in Phronesis 2014
Business Quiz competition conducted by Karunya University and won I and III Place, on September,
29, 2014
Prathip.S II MBA(Batch
2013-15) and Arrun
Vignesh.R I MBA (Batch
2014-15) were part of the
KCT Hockey Team which
won the 2nd place in the
Anna university Zone XI"
Hockey match , held at
UIT college from
September 30, 2014 –
October 1, 2014
Winner at National Level Management Meet held at Sastra University on October 1, 2014
1. Dheepan V S, Praveen Kumar, Prabakaran S II MBA won the I Place in the Event FINPOLY
2. Javed J and Jagadeesh H II MBA won I place in HR event & Quiz respectively
3. Vimalkumar M & M.N.Abiaadhithiyan II MBA won the III Place in Phalak Yuddha in Progyan
2014
Monthly News Bulletin October 2014
16 | KCT Business School
KCT Business School bagged the Overall Runners trophy at Jamal College, Trichy
1. G.Gowtham II MBA won the runner up to the Best CEO Event
2. M.C.Kartic & S.Prabhakaran II MBA won the Financial expert event
3. Jagadeesh H & Dheepan V S II MBA won the runners up in Quiz
4. T.Sasi Kumar & Karthick Krishna Raj II MBA won runners in the a-v-mix event
5. S.Praveen kumar & M.N.Abiaadhithiyan II MBA won runners in Stock wars event.
Paper Presentation J.Javed & Yogeshwaran presented a paper titled Mapping Business Excellence – Marketing Strategies
at Jamal College, Trichy
MOOC Achievements Two students have successfully completed their
MOOC.
Gokul Duraisamy II MBA (Batch 2013-15)
successfully completed a MOOC Course on Leaders
of Learning offered by Harvard 's Ed X
George William II MBA (Batch 2013-15)
successfully completed a MOOC Course on Better
Leader, Richer Life offered by University of
Wharton
Internal Test for Batch 2013 The II Internal test for Semester III was conducted for II MBA students of batch 2013- 2015 from
October 24 to 30, 2014. A total of 180 students appeared for the internal test. The seating
arrangements and conduct of test was organized by the faculty exam coordinator Mrs. Mohanamani.P,
Assistant Professor assisted by office staffs Mr. Paulraj and Mr. Krishnamoorthy .
Mid Term Test for Batch 2014
The Mid Term Test for Semester I was conducted for I MBA students of batch 2014- 2016 from
October 24 to 31, 2014. A total of 169 students appeared for the Midterm test. The seating
arrangements and conduct of test was organized by the faculty exam coordinator Mrs. Mohanamani.P,
Assistant Professor assisted by office staffs Mr. Paulraj and Mr. Krishnamoorthy .
Monthly News Bulletin October 2014
17 | KCT Business School
FORUM / CLUB ACTIVITIES
Marketing
KCT Business School organized JSW ANGADI 2014-
a trade fair organized by the students of Center of
Marketing on October 17 & 18, 2014.
JSW ANGADI 2014 is the third edition of the trade
fair and this year’s theme was ECO_CHIC -
Environment Friendly and Trendy. This is an event
which is ideated, planned and organized by the
MBA students of KCT Business School. Each year
Angadi hones the knowledge and a skill of the
students in three ways – One, it nurtures the
entrepreneurial spirit of the students through
investments and running a small business. Second,
it develops the marketing skills of the students
through positioning their products, understanding
the competition, promotion schemes and pricing.
Thirdly, it advances the event management skills
of the students.
The title sponsor for Angadi 2014 was Jindal Steel
Works (JSW), Co-sponsor was Balamurugan
Bronze Arts Works, Salem, Voucher sponsor was
Mukil’s Donut World and Radio sponsor was
Radio City. There were 31 stalls and 100 plus
products of leather, apparels, handicrafts,
accessories, games and food. Shri. Shankar
Vanavarayar, Joint Correspondent of KCT visited the
stalls and appreciated the students of KCT Business
School for this exuberant venture .The event turned
out to be a great success with more than 6000
footfalls at the exhibition ground. The students of
KCT, Faculty, Administrative staff, IT professionals
from the Tech Park inside the campus visited the
trade fair and made the event a resounding success.
Monthly News Bulletin October 2014
18 | KCT Business School
LEAGUES & CLUBS
The leagues & clubs had a very active month. Various activities were organized and conducted by the
students.
COMMUNITY LEAGUE
Be Bothered – Community League of KCT.BS was part of” SWACH BHARAT ABHIYAN” –Clean India
Movement. The first level activity happened with KCT on October 2, 2014 .The continuation of the
activity of cleaning Chinnavedampatti village will be in the month of November 2014.
SPECIAL DAYS at KCT.BS
World Standards Day
As a part of the World Standards Day Celebrations, operations specialisation students of 2013-15
batch visited industries of repute in Coimbatore (Sharp industries, Sakthi Auto Components, Deccan
Industries, Rajtharun Textiles India (p) Ltd,
Valarmathi Hatcheries to name a few) on
October 13, 2014 with an objective to
understand the product / process standards
being adopted by these companies and to
acquire practical insights of the various
standards applicable to the industry.
Students had an opportunity to study standards
like ISO/ DIN/ BIS/ QMS/ EMS being followed
for their product / process and their relevance.
A presentation on the various standards being
followed by the industry visited was made on
October 14, 2014.
The above program was coordinated by
Dr.V.Kannan , Mr.R.Vinayagasundaram, and
Dr.S.Jaisankar, Associate Professors, KCTBS.
Monthly News Bulletin October 2014
19 | KCT Business School
World Food Day
October 16, 2014 World food day was celebrated at KCT.BS with the theme “Feeding and Caring“. To
mark this occasion a POT LUCK lunch was organized within our faculty team with all homemade
delicious, healthy and hygienic food .This event was organized by HR Centre faculty team.
TRAINING & PLACEMENT
Placement The Centre of Corporate Relations
conducted 2 placement drives during the
month of October 2014.
On October 9, 2014 BEROE Inc conducted a
Placement drive in KCT Business School
The final Interview was conducted at the
company premises and 2 offers of 4.30
Lakhs was made
On October 12, 2014 Jaro Education conducted a
drive for Placement and 2of our students have been
placed
Monthly News Bulletin October 2014
20 | KCT Business School
Training
PEST Analysis
I & II Batch Students of II MBA have done a PEST analysis as a part of training program. Students have
selected companies such as HUL, PEST analysis P&G, Maruti Suzuki, Micromax and Adidas for their
PEST analysis
Placement Specific Training
Ms.Lakshmi Meera conducted a Short case / situational analysis to the students who were attending
the campus recruitment of Beroe Inc on October 8, 2014,
Regular Training Classes were conducted for I MBA students (batch 2014-16) on Self Management as a
part of Life skill development.
Editorial Team
Ms. Sabita Johnson Administrative Coordinator, KCT. BS
Mr. Boobal Achuthan Office Manager, KCT. BS
KCT Business School Kumaraguru College of Technology Coimbatore – 641 049 0422 221360/1365/1455 www. kctbs. ac. in
www. facebook. com/KCT. BS http://www.linkedin.com/company/kct-business-school
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