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2017-18 Academic Annual Report 1

Academic Annual Report2017-18

2017-18 Academic Annual Report2

About KCT.BS & KCT

Vision Mission Values, Program Educational Objectives & Program Objectives

Key Imperative Achievements

KCT Business School Strategic Imperatives

Academics

People Resources

Student Activities

Collaboration

Outreach

05

06

08

09

10

20

23

36

44

Contents


Arutchelvar Dr. N Mahalingam, was the Founder Chairman of Sakthi Group, 6,000 crore rupees industrial conglomerate operating in sugar, automobiles, finance, distilleries, power and logistics. Dr. N. Mahalingam was a philanthropist, educationalist and politician. He has established a number of educational institutions and known for his support to various spiritual and cultural organisations.

He was born on 21 March 1923 in an agriculture family at Pollachi to P Nachimuthu Gounder, who started the Sakthi Group in1921 by diversifying his traditional business of hiring out bullock carts to starting a passenger transport services. Nachimuthu Gounder’s only son Mahalingam joined the business in 1943and helped grew the business to its current level. He was the founder of many educational institutions from schools to colleges. Some of his educational institutions are Kumaraguru College of Technology, KCT Business School, Kumaraguru College of Liberal Arts and Science , Nachimuthu Polytechnic college, Mahalingam college of Engineering, NGM College.

He held several important positions and played major roles fostering the development of agricultural, industrial, human resource and institutional development at the Stateand National levels. He served as a Member of Legislative Assembly of Tamil Nadu during 1952 to 1967 and was on the Tamil Nadu State Planning Commission for two terms. His socialand humanitarian considerations took his journey beyond the boundaries of industries and scholarly tenets he nurtured.He received the Padma Bhushan award from the Government of India in 2007 for his contributions to the nation in the field ofTrade and Industry. His other honors include Honorary Consul from the Government of Mauritius during 1989 to 1992 and a number of other recognition and awards.

The enigmatic life merged into the light on October 2, 2014, the birth anniversary of Mahatma Gandhi. Until the last moment,Dr. NM was doing what he believed and envisioned talking about Saint Vallalar’s philosophy. Throughout his life Dr. NM carriedthe twin torches of Gandhian values and Vellalar’s way of life. It is then divine grace that he was led into eternal light on the day hecelebrated both of them.

FounderArutchelvarDr.N.Mahalingam

Your vision.Our path


KCT Business School, an amalgamation of academic excellence, entrepreneurial zeal , social responsibility & multi stakeholders is a vibrant unit of the large conglomerate – The Sakthi group making their presence in industries such as sugars, auto components, power, transport, soya, distillery services, finance, wind mill, dairy and education.

KCT Business School’s MBA programme is an experience that is customized, adaptable & personal. The curriculum creates knowledge and develops skills of students to enable them to become successful professionals. We foster diversity in staff and students, which contributes to the richness of the environment for teaching and research, productivity, and intellectual personality thereby opening myriad opportunities and encourages peer learning within the fraternity.

With a focus on equipping our students in tandem with the industry, KCT Business School has been ranked as the top 75 by the Ministry of Human Resource Development. We also rank as the top 100 B Schools in India for being Futuristically Oriented by Business Today. KCT Business School is rated AAA and ranked 44 in the all India Best B School survey by Career 360 a leading portal for higher education. Mint MBA Universe, another portal for higher education has listed KCT Business School as the top 100 B Schools in India.

The flagship Institution of Sakthi group - Kumaraguru College of Technology (KCT), Coimbatore is an Engineering College started in 1984 under the auspices of Ramanandha Adigalar Foundation, a charitable educational trust of Sakthi Group. It is situated in a sprawling environment friendly, green campus of 150 acres in the IT corridor of Coimbatore. Kumaraguru College of Technology (KCT), its magnificent campus and the edifice, signifying a temple of knowledge , enormous reputation, robust departments and more were all born out of the vision and dedicated efforts of the Founder ChairmanDr. N. Mahalingam .The institution is steered towards excellence andsuccess by Dr. B.K.Krishnaraj Vanavarayar, Chairman, Shri. M. Balasubramaniam, Correspondent and Shri. Shankar Vanavarayar, Joint Correspondent.

Over the last three decades, several new programmes have been introduced and the institution has emerged as a trusted destination for quality technical education and as a hub for research and innovation. Currently the college, as an autonomous institution affiliated to the Anna University, offers 13 under-graduate (B.E., B.Tech.) and 14 post-graduate (M.E., M.Tech., MCA, MBA) programmes of study. All the above courses have the approval of the All India Council for Technical Education (AICTE) and all the eligible UG programmes have also been accredited by National Board of Accreditation (NBA). In addition, KCT has also been accredited by National Assessment and Accreditation Council (NAAC) of the University Grants Commission (UGC). 9 of the 15 academic departments have been recognized as research centers permitting research leading to Ph.D. degree by Anna University. The value of the education and training imparted by the college is highlighted by the interest shown by leading companies for on-campus recruitments. Our alumni have done us proud by proving their worth in their chosen field of work.

KCT.BS

KCT

About


KCT Business School

KCT Business School aspires to become the knowledge hive for managerial excellence.Vision KCT.BS exists to make an impact on all its stakeholders through advancement, integration and application of knowledge.MissionWe constantly remind ourselves and live by our non-negotiable values that we will demonstrate in good as well as in difficult times. The KCT.BS values Learning, Trust and Competence will define our DNA and will be our compass for decisions and behaviour of our faculty, staff and students while dealing with each other and every one of our stakeholders.

Values

Program Educational

Objectives

ProgramObjectives

Within a few years of obtaining a Master’s degree in Business Administration (MBA) from KCT Business School, the recent graduate will be able to

Exhibit specialized knowledge in the functional area of work through continuous learning

Assess the business environment and integrate the understanding in their roles and contribute effectively to the organization’s goals by being customer centric

Exhibit well developed interpersonal skills to interact with groups and individuals at all levels

Act ethically, respectfully and responsibly in all situations

On completion of Master’s degree in Business Administration (MBA) from KCT Business School the student will be able to

Exhibit managerial knowledge and its integrated application in the business context for effective decision making

Demonstrate analytical, critical and creative thinking abilities for problem solving

Lead self and others in the achievement of goals while contributing effectively to a team environment

Present information accurately, clearly, logically and concisely in oral and written communication

Manifest appropriate professional and ethical behaviour


Learning

Our learning will be

Trust

We will exhibit trust through

Competence

Our competency will be reflected through

Creative ContinuousSharedEnjoyable

Honesty Dignity BelongingnessOpenness

Pro-activenessPerseveranceAchievementRecognition


Student enrollment continue to evolve as learning curriculum & industry experience develop

Faculty members serve as facilitators of learning which emerges from the robust interaction with the students

This past year we’ve seen some imperative achievements

1537

52%180

65% Ph.D

23 Faculty

16.9 years average experience

Applications received

Engineers

Enrolled Women Students

66

96065

`21,05,200.00

Industry Relevant Learning!

MDP /Consultancy undertaken for

Industry

Consultancy / Research Hours

Worth Funded Research Project

48%


KCT Business School focuses and builds its future on six strategic imperatives to realize its vision

ACADEMICSOffer Diverse programmes with market responsive curricula.

PEOPLE RESOURCESRecruit, enhance & retain faculty to

foster an intellectual environment

STUDENT ACTIVITIESTo provide innovative, distinctive & excellent services to give meaningful life experiences

INFRASTRUCTURE Invest in sustainable facilities &

technologies that inspire students & faculty for learning & growth.

COLLABORATIONDevelop stronger engagement with multi stakeholders for mutual development and impact.

OUTREACHMake meaningful development to

local community through sustained extension programmes.

KCT Business School Strategic Imperatives

01

03

05

02

04

06


Academics

Curricula

Research

Pedagogy

The new revised curriculum which was designed in discussion with 51 stakeholders during a period of 8 months was approved by the Board of Studies on June 17, 2017 and was incorporated for Batch 2017. Industry demands necessitates that our students are on par with the industry trends. The new curriculum which was revised and incorporated for Batch 2017 was reviewed by the Board of Studies on April 4, 2018. The curricula is designed to help the students to keep up with industry trends, there is more focus on entrepreneurship and building engagement with industry and bringing in diversification of students.

Key initiatives • A small cohort of 30 bright, curious, students who enjoy intellectual stimulation • Six specialization pathways with more than ten electives in each with embedded

internships & projects• The curriculum is a blend of Foundation, Functional and Specialization courses.• Honours Track for aspirational Students• Choice of Specialization based on interest and competencies • Scholarships and sponsorship for events

The Foundation, Functional and Specialization courses focused on Self Awareness, Leadership, Communication, Functional Knowledge of Management, Sensitization on ethics, values and social responsibility , Analytical and problem solving skills , Awareness of Business and its environment , Multi- tasking skills and Team Skills. The theory courses were laced with several live projects and practical assignments to keep the learning fresh and enriching. Students were involved in practical exposure to the real world through three projects –Internship/ Entrepreneurship Immersion, Project Research Immersion Project, Major Project. The Capstone Simulation programme was executed for students of batch 2018. As part of the Career Readiness Programme, the Career Guidance Centre had initiated and conducted various programmes towards placement of Batch 2018. 9 Certificate courses were offered by Industry/ Professional bodies for Batch 2018 and a certificate course on Finance was offered to the Engineering students of KCT. The second edition of the 10 month Diploma in Business & Management was offered to the Engineering students and completed successfully. Six full time Ph.D scholars have registered. A MoU has been signed with IBM, the American technology corporation to launch a Professional Diploma in Business Analytics for working professionals.


Learner Centered Teaching Methods“Teachers need to keep learning and growing – it is not a profession for the cynical or indifferent. The best can be identified by their enthusiasm and interest in pedagogy.”

Our Faculty Led Sessions (FLS), which were led by the professors, have endeavored to shape the student experience, by involving teaching with a dynamic interchange of knowledge with students, with continually assessed pedagogy for effectiveness of students as well as the subject matter. These sessions have created an impact in the increase in student research and building strong student –mentor relation.

“…learning with and from each other is a necessary and important aspect of all courses. The role it plays varies widely and the forms it takes are very diverse, but without it students gain an impoverished education.” (Boud, 2001)

KCT. BS fosters Student/Peer Centered Approach (PLS), which paves the way for knowledge acquisition and helps nurture the graduate attribute of collaboration, problem solving and team work. The PLS sessions has promoted critical thinking, reciprocal communication and openness amongst the students and faculty.


Entrepreneurial Learning ExperienceThe Centre for Entrepreneurship & Enterprise Development (CEED) coaches students to innovate and create Business Models with social and economic impact through blended educational programmes. Students are mentored to start a new venture or enter into social entrepreneurship or encouraged to venture into their family business. CEED has conducted the following programmes to spark the entrepreneurial spirit

05 Mentoring sessions by Entrepreneurs through Entalk

05 Entrepreneurial Talks and Seminars

02 Visits to Family Business Centres

Extensive field work through the Entrepreneur Immersion Programme 02 Makers Markets to help create Small Business center

Industry Learning ExperienceKCT. BS is committed to delivering courses and programmes that meet the needs of industry. This has been achieved by linking tailored degrees to employment outcomes and, in the process, restructuring course offerings and content. This has resulted in more performance-based assessment and work-ready criteria, which seek to capture generic skills and abilities that can be applied in the workplace.

Speakers from the industries are invited to share their expertise and thoughts with the students through adjunct faculty, guest lectures and workshops. 68 industry experts from senior management levels visited the campus for interaction. For Industry Immersion Learning, students visited 24 companies, where they not only learnt the various processes but also interacted and had discussions with the professionals in the company. Some of the companies visited by students were Roots Industries India Limited, Decathlon, Annamalai Capital Services Pvt Ltd, Aquasub Engineering, Eastern Spinwell Limited, Gesco, Jayam Engineering, Mas Solar System, Mouli Technologies, Ponmani Wet Grinder, Sairam Polymers, Southern Engineering , Vikashini Spinners, Rojas Jute Company, Hifit Engineering Pvt Ltd, Kool Tek Industries , BERO Enterprise and Distributions Ltd ,Sri Farms , MechLab Equipments, Cheran Pumps, SS Engineering, Kariyampalayam, MillTech CNC, Die, Perfect Tools and Dye in Coimbatore.

Learning Experience


Outbound Training180 I MBA students of KCT Business School were taken for an Outbound Leadership Programmes at LEAP Learning Academy, Mathampalayam, Coimbatore, spread across three weekends ( August 23-25, August 31- September 1-2 & September 7-8, 2017). The outbound training was a part of their Self Awareness and Leadership Course. The Learning Programme at LEAP was fully activity based. The students were involved in activities on self exploration- which helped them in exploring their strength and their weakness- area’s to focus for bettering one’s self- and Team Dynamics.

Field LearningCompetence in local market knowledge is usually a requirement of the leadership competencies of strategic orientation, commercial orientation and customer impact. Local market knowledge helps the students to understand the business perspective, local practice and brings in a perspective of knowledge in the specific market. 180 students of batch 2017-19, visited various local markets like Fish market, Grocery market, Old book market, Fruits market, Jewellery Market, Market for Pet Animals, Vegetable Market located at Singanallur Uzhavar Santhai , MGR Street Mettupalayam & Kovilpalayam, Vegetables Mundis, Mettupalayam; Uzhavar Sandhai, DB Road; Flower Market, Coimbatore; Apparels Market, TownHall; Textiles Market; Avinashi in Coimbatore .

Students of Batch 2017-19 were exposed to Operational/working knowledge of commercial banks to gain an in-depth perspective of the functioning of banks. Students visited commercial banks as part of their Commercial Banking course. South Indian Bank , Sungam branch; Axis Bank, R.S. Puram branch; Indian Bank Town hall; Indian Bank, Siddhapudhur; Central Bank, Thadagam Branch, HSBC, Race Course branch; Catholic Syrian Bank, Gandhipuram branch, Axis Bank, Saravanampatti Branch . The teams interacted with bank officials to get to know the modus operandi of bank and collected data on various aspects like types of retail loans, Credit evaluation- credit analysis-credit scoring and consumer credit regulations, BASEL norms, CIBIL Score, Corporate banking nature and development in corporate banking Consortium finance, Insolvency and bankruptcy code 2016.


Practice Based LearningAngadi 2018, the grand shopping festival, is the proud brain child of meticulous planning and months of hard work. Angadi 2018 , the sixth edition was a three day fun filled extravagant shopping experience from January 5-8, 2018 at Prozone Mall, Coimbatore. The student driven event from forecasting, planning, organizing , selling was a huge success both amongst the students and the people of Coimbatore. The event was inaugurated by Mr. Nawin Krishna R.G. ( Ideator and Organizer of well-known start-ups like Payanam and Rowthra, The Youth Forum) and Mr. Mohan Raja (Managing Partner, Grasp Clothing) The event witnessed a footfall of 55,428 with 70+ stalls. For the first time Angadi , the annual shopping fest of KCT Business school was held outside the campus and invited other colleges to participate and showcase their entrepreneurial & management skills. Partnering with the “Big Guns” of the city such as Kovai Vizha, Radio City 91.1 -The city’s favourite radio channel, Poorvika Mobiles, Ola Cabs, Naturals Hair Saloon, Coca Cola, Paytm, ABT Sakthi Group, Grasp, Honda and a lot more eminent players in the current market, the event was a mega success.

HR specialization students of I MBA (Batch 2017-19) designed and delivered a training programme for Companies and NGO’s. The course on Learning and Development equips students with identifying the need, devising a learning module, developing a training content, designing the programme, delivering the programme and evaluation of the training. The project with companies and NGO’s, involved designing and delivering training programmes. A small team of students delivered a training programme on e mail etiquette, health and safety at workplace, creativity and lateral thinking, identifying the customer needs, women’s rights. The companies where the training programmes were conducted include iNoble solutions, Student Podium, Anbu Charities , Sri Durga Enterprises, Ponmani Industries and Garuda Corp Pvt Ltd.

14 students of Design Thinking course were taken for a nature trek to learn biomimicry - to imitate models, systems and elements found in nature to solve human problems. The two days programme includes hills trek, bird watching, night walk, stream walk and watching documentaries. As an outcome of the learning, students presented a visual report detailing Life lessons for an Entrepreneur from Nature and Nature’s model of solving human problems.


Live project/ working hands on Nine students of MBA batch2016-18 were part of CRM activities of HelloLeadz, the digital partner for INTEC 2017(Premium International Industrial and Machine tool Expo organized by CODISSIA). Students coordinated with visitors at the expo and assisted the exhibitors on how to effectively use HelloLeadz solution to improve lead engagement, lead response and conversion rates.

Four students of MBA batch2016-18 volunteered in AGRI INTEX 2017 at Codissia Trade Fair Complex explaining the new Agro-products to the visitors. Incubate members of DABD, TNAU funded by NABARD took the help of the KCT.BS student volunteers in managing the stall and interacting with the visitors.

Two students of MBA batch2016-18 volunteered for Perfura Technologies Private Limited in AGRI INTEX 2017 at Codissia Trade Fair Complex .The volunteers were engaged in explaining about the products of Perfura Technologies - the post harvest machinery. The students were trained about the products before they took up volunteering the stall at the Agri Trade fair.


Value added coursesKCT.BS launched the Diploma in Management Programme in 2016. The part time diploma was started with the aim of helping the tech savvy engineers imbibe business acumen and leadership skills. Mr.Rahul Mirchandani Managing Director, Aries Agro Ltd was the chief guest and distributed the diploma certificates, at an award ceremony held on November 20, 2017. 21 students enrolled for the programme and all successfully completed the programme.. The second batch was launched in the month of August 2017 with 20 students.

9 certificate courses were conducted in association with external knowledge partners to add value to the basic management knowledge and also give in-depth knowledge in the area of specialization

S.No Course Batch Certifying Body

1 Integrated Lean Six Sigma Yellow Belt Certification Batch 2018 Juran Academy Private Limited

2 Integrated Lean Six Sigma Green Belt Certification Batch 2018 Juran Academy Private Limited

3 EXIM Management Batch 2018 CII Institute of Logistics, Chennai

4 Commercial Credit Undertaking Batch 2018 STRATADIGM

5 Digital Marketing Batch 2018 Digital Vidya

6 Certified Recruitment Analyst Batch 2018 Middle Earth Consultants

7 Text Analytics and Data Science Batch 2018 EduSeva Technologies Pvt Limited

8 'MS Project' Batch 2018 Synergy School of Business School

9 Finance for Engineers Engineering Students-KCT KCT Business School


ProjectsResearch Methodology course was offered I MBA students. At the end of the course students submitted reports on Agri Business, Community Engagement, Financial Services, Digital Payment System, Investors preferences towards investments in coimbatore, women returners and Family Business Management.Dr. A. Senthil Kumar, Dr. M. Kirupa Priyadarsini, Dr. B. Poongodi and Dr. P. Mohanamani were the course facilitators.

The week long Industry Immersion Project complemented the conceptual knowledge of the students of MBA 2019. The internship gave the students an opportunity to learn work place professionalism and to achieve their learning goals. Students of MBA 2019 completed one week internship in 162 companies.

The Corporate Project was carried out by students of MBA2018 in 169 companies as well as with 10 entrepreneurs. The four months Corporate project allows students to experience real time learning in their area of specialization, to integrate and apply the knowledge they have gained in the MBA Programme.


Two funded research projects have been received from ICSSR major research & KCT Management respectively to the tune of Rs. 6,74,000.00

Two ongoing research projects, funded by SEED & & KCT Management respectively areprogressing well at the cost of Rs.19,15,200.00 (Nineteen lakhs and fifteen thousand two hundred only)

Five research proposals have been submitted by students, covering areas in HR, Marketing & Entrepreneurship. Three poposals to DOTE and two management related

Out of Fifteen Research Scholars, Six full time Ph.D scholars have registered.

22 papers presented in National & International conferences in premierinstitutions by faculty

27 papers presented in National & International conferences by students. Threepapers were adjudged best paper

Two books were published by faculty . TQM-Total Quality Management by Dr.Vinayagasundaram. R and Statistics for Management by Dr. Kirupa Priyadarsini M

23 papers published in Journals by faculty. Five papers were published in Scopus Publication

17 papers published by students

Journal of Applied Management research, Vol-5; Issues 2 was published with a case studies.

11 cases were presented in conferences.

Two cases were awarded first & second prize at Christ University, Bangalore. Case onGeneral Motors-Halol Plant by Dr. Kirupa Priyadarsini M first place & Case on EconomicValue Addition by Dr. Senthil Kumar A, second place

4 faculty were reviewers in 8 national & international journals

Funded Research Projects

Ph.D Research Centre

Conference Presentations

Research Publication

Case Studies

Reviewers

ResearchTwo research scholars under the aegis and guide ship of Dr. Nedunchezhian VR were awarded Ph.D

Premalatha.K completed her thesis on the title, “An Empirical Study on Performance Efficiency of Selected Indian Public Sector Banks through Data Envelopment Analysis” under Anna University, Chennai.

Amirtha.A completed her thesis on the title, “Risk Evaluation of Selected Public and Private Sector Banks in India” under Bharathiyar University, Coimbatore.


People Resources

Core Faculty

Faculty Development

Adjunct Faculty

In KCT Business School the faculty role generally encompasses three areas of responsibility: Teach, Research and Service. Faculty are encouraged to explore, nurture and co-create to achieve common goals. Collaboration across centre’s is encouraged & rewarded to support professional development and high performance.

Core FacultyThe core faculty team comprises of 65% Ph.D holders and the remaining pursuing their doctoral degree. Suresh GK was recruited as Professor & Head –Strategic Partnership and Sandeep Frank as Assistant Professor & Head Centre of Entrepreneurship & Enterprise Development (CEED).

Faculty are encouraged to continually upgrade and evolve to empower, sensitize, equip and strengthen them to discharge their professional responsibilities. Integrated inclusive teaching strategies, innovative teaching pedagogy and learning strategies are encouraged in order to attract and retain talented students that’ll drive university reputation. Each centre presented the targets achieved, against the goal set in the academic year 2016-17 during the Annual Planning Meet. Faculty and staff were encouraged to celebrate successes every month as they move forward towards their mile stones!


Adjunct FacultyTen courses were taught by adjunct faculty from the Industry. Adjunct faculty included experts from Elgi Equipments Pvt Ltd, LantrasoftRam, Flowserve Sanmar group, Cameron Manufacturing Ltd, VlaMP Academy, Audi Coimbatore and Business Consultants.

Faculty DevelopmentFaculty continually upgrade their knowledge & skills.

• Faculty participated in 18 Faculty Development Programmes , Workshops, Conferences & Conclaves

• Faculty have successfully completed 12 MOOC from 11 universities and also participated in 10 sessions organized by KCT Learning & Development Academy.

10 Sessions

12 MOOC

18 Programmes

Recognitions for Faculty

Dr.Kirupa Priyadarsini, Associate ProfessorCentre of HR was conferred the CMA GRD Best Young Management Faculty Award for the year 2017-18 by Coimbatore Management Association

Dr.A.Senthil Kumar, Assistant Professor (SRG)Centre of Finance received the “Best Management PhD Thesis Award for the year 2017-2018” from Coimbatore Management Association.

Dr.P.Nalini, Assistant ProfessorCentre of Marketing was awarded Vanitha Puraskar 2018 award by International Federation of Professional Trainers for her extensive contribution in teaching, training, and research

Dr. Kirupa Priyadarsini M, Associate Professor & Centre HeadWon the first prize in the case presentation at the Sixth National Conference on Case Studies, organized by Institute of Management Christ University.

Dr.A.Senthil Kumar, Assistant Professor (SRG)Won the second prize at the case presentation at the Sixth National Conference on Case Studies, organized by Institute of Management Christ University.

Dr. Vijila Kennedy, Director, KCT.BSReceived the Dr. Radhakrishnan Award for Excellence

Dr .S. Sangeetha, Associate Professor | Dr. Senthil Kumar A, Assistant Professor (SRG)Received the Decennial Award for the completion of 10+ years in KCT

Ms. Deepa Manickam, Assistant ProfessorReceived Certificate of Excellence award for Faculty- Alumni Connect

Ms.A.Latha, Assistant ProfessorReceived KCT’S Achievers 2016-2017 Certificate of Excellence award for Best External Interface Researcher on the occasion of KCT‘s Teacher’s day Celebration on September 1, 2017.


Student Activities

Admission

Campus Life & Well Being

Career & Professional evelopment

KCT.BS aims at empowering students to gain attitudinal, structural and cultural outcome where students of any diversity gain the ability, authority and agency to make decisions and implement changes in their learning and education and have a positive academic experience while earning their graduate degree. 180 students enrolled in batch 2017-19. Students were oriented to the KCT.BS way of life in FLIP2017 and undertook the foundation course, which helps them sail through the programme.

Student Profile 2017-19The total applications/expression of Interest received was 1537, a 38% increase from 2016. 180 seats were filled through management & single window counseling.

Total - 180

Engineering52%

Female48%

Male52%

Lodge8%

Home55%

Hostel37%

Science12%

Commerce 22%

Arts14%

23% Students have Work Experience

GQ - 46% MQ - 94%


Students’ Achievements

Vignesh.M, Body Building December 17-19, 2017

Vignesh.M won the Silver Medal in the Mr. Asia 60kg category in Body Building Championship at Asian Body Building and Fitness Federation, Bangkok, Thailand.

Ravishankar.P, Power lifting September 12, 2017

Ravishankar.P hauled Gold medal in Dead Lift; Silver medal in Squat;Overall Silver medal - Equipped power lifting competition; Bronze medal in dead lift -Unequipped power lifting competition; Overall 4th place in the 7th Commonwealth Men and Women in Power lifting Championship 2017 Potchefstroom at South Africa.

Graduation Batch 2016The graduation ceremony of students of MBA Batch 2016 was held on August 27, 2017 at Ramanandha Adigalar Auditorium, Kumaraguru College of Technology, Coimbatore. 144 students of Class 2016 received their MBA Degrees.

Milestones


Conclaves & Summits43 Students participated in 6 events 69 Student Participated in 18 events

63 WinnersOverall Champions at Repowis’18”

Management Fest10 Participants in 14 eventsGold & Silver Medal Haul in 2 International Sports Meet

Sports


Scholarships for Achievers

Kumaraguru College of Technology distributed Mahatma Gandhi Scholarship worth Rs.1.02 crores as part of its Founder’s Day celebrations. About 1025 students received the scholarship. Sixty students from KCT Business School (30 students from Batch 2016-18 & 30 students from 2017-19) received the Mahatma Gandhi Merit Scholarship Awards worth Rs. 6.0 lacs. The awards were distributed on 'Founder’s Day' , 95th birth anniversary of its founder Dr.N.Mahalingam- An astute Gandhian. The awards were given to students who had excelled in curricular, co-curricular and extra-curricular activities.

The Honours TrackA new initiative of KCT.BS - The Honours Track was offered to High Flyers pursuing MBA at KCT.BS. Entry into the programme is based on several criteria of high standards. 18 students filed their application for the Honours Track. The Honors track committee conducted interviews for the aspirants. These students will have opportunity to engage in consulting assignments, publish papers, co-partner with faculty in conducting MDP/ FDPs, travel for conferences, workshops, engage in special assignments of KCT.BS, and be members of Board of Studies and many more...


Career Support

Students Profiling

Data SheetPre-Assessment Test

BITAptitudeGDInterviews

Placement Training

Industry/CompanyProfile

Technical Brush up

Pre-Placement Training

The Placement year began with a Placement Competency Assessment Camp for Class of 2016-18, to assess the existing competency of the students. The Managerial Skill Development Course trained and assessed the students on Aptitude, Group Discussion, Extempore and effective handling of Interviews. A Career Readiness Programme with eminent industry panelist & Alumni was organized to give the students real time training on handling interviews. Systematic Assessment Test on the necessary pre-requisites for successfully clearing an interview was conducted for batch 2016-18 & 2017-19. The Mentoring Programme was reinstated to guide & educate the mentees to find & develop rewarding careers and contribute to the greater good…


33%

16%

03%

09%09%16%

14%

Aptitude

GD

Career Readiness

PI/Expempore

BIT/Technical

Assessments/Workshop

Company Specific

Placements Summary (Class of 2018)Placement season commenced from September 2017 and all the support activities were carried out by the Placement Committee. The student committee was headed by Gokul C who coordinated the activities very well.

PLACEMENT SUMMARY 2017-2018

Percentage Placed 85%

No of Recruiting Companies 65

Average Salary / year(Rs. Lakhs) 4.15

Highest Salary 1,210,000

On Campus Recruitment 47


Sector wise placement of students(Class of 2018)

Support for EntrepreneurshipThe Centre for Entrepreneurship & Enterprise Development (CEED) to promote entrepreneurship amongst the students , had organized 5 Entalk series , 2 Makers Markets - a small opportunity for the students to showcase their talent and also to sharpen their entrepreneurial skill of selling by bringing in the products which they made themselves and a visit to a student’s family owned business. Entrepreneur Immersion Programme encouraged students to do internship in family businesses and preparation of the Business Plan during the major project, 10 projects were completed. 15 students joined family business.

Student Activities


Student Centered Activities

Student Association 2017• Student Association (SA) of the year 2017-18 were official inducted to serve for the betterment

of their colleagues as well as KCT Business School. It is a stepping stone for the leaders of tomorrow. The SA team was wholly responsible for the selection of the supporting members in the team , conduct of Angadi and other forum events

Fresher’s Learning Immersion Programme 2017• Prior to the commencement of classes , students are given an overview of the complete

realm of KCT . BS way of life from academic to social activities. FLIP involves introducing students to KCT & KCT. BS; acclimatizing them to their new surroundings; and providing an opportunity for the seniors and faculty to meet the newest members of the community.

Recharge 2017• The recharge programme was extremely valuable to students both in terms of their academic

performance and employability skills. It emphasized on the importance of industry expectation from a MBA graduate

Student Involvement in Campus Activities• 4 Students were offered part time jobs in the campus• 18 students were involved in Consultancies and market surveys• Campus start ups Munch Box and Olippadi were successfully passed on to the juniors


Aristotle wrote, "for the things we have to learn before we can do them, we learn by doing them"

Student ForumsAcademic forum activities allow students to directly take on board the concepts and understand what is happening, or how to do something. It allows immersing oneself in a subject in order to learn and facilitates• Building real world skills • Enable transfer of learning • Enhance practical skills- Communication, Analytical, & problem Solving.

Finance ForumKCT.BS Beanstalk Investment Game (BIG)KCT.BS Beanstalk Individual Investment (BII)

Marketing ForumAD ZAP

Operations ForumProduction management

Analytics & SystemCase study from Asterix and Obelix comics

HR ForumPeople management

Entrepreneurship ForumChangents


Student LeaguesEducation is more than the acquisition of knowledge. Improving young people’s understanding, skills, values and personal development can significantly enhance learning and achievement. Learning outside the classroom is not an end in itself, rather, we see it as a vehicle to develop the capacity to learn. It provides a framework for learning that uses surroundings and communities outside the classroom. This enables young people to construct their own learning and live successfully in the world that surrounds them.

• Five events were hosted by KCT. BS at Yugam 2018. About 600 participants from various colleges in the states participated in these events, which was successfully organized by the Student Association.

• The Student Association had organized various sports, cultural, social responsibility related events to imbibe a spirit of leadership and a sense of giving back to society. Members of the Cultural League organized and celebrated teacher’s Day, Onam, Christmas and other festivities. Talent Hunt was organized to recognize and tap the potential of the I MBA students. The Community League members organized a Dengue Awareness campaign for the villagers of Anaikatti. Contributions were made to the Blind Association towards the White Cane Day. Various sporting competitions were organized by the Sports League for the students and faculty, like Badminton, Cricket, Chess, Volley Ball & throw Ball.

Students’ Exit SurveyStudent Exit survey for 2016-18 batch was conducted on May 20, 2017. The Overall Experience at KCT.BS was rated on a 4 point scale. Highly Satisfied (4) | Generally Satisfied (3)Generally dissatisfied (2) | Highly dissatisfied (1)

Overall Experience at KCT.BS 2018

1.1 Overall Satisfaction during your study period at KCT.BS 3.33

1.2 Level of intellectual excitement on campus 3.15

1.3 Overall quality of instruction 3.17

1.4 Opportunities to participate in extracurricular activities 3.12

1.5 Opportunities for personal growth and development 3.25

1.6 Internal assessment system 2.96

1.7 End semester assessment system 3.08

1.8 Career guidance given by placement cell 3.13

1.9 Placement training 2.96

1.10 Number of recruitment companies that visited KCT.BS 3.11

1.11 Support given by Placement cell for internships 2.87


Buildings, classrooms, and equipment- education infrastructure - are crucial elements of learning environments. Infrastructure and capacity building are the two columns on which any structure needs to stand to progress, and over the years, KCT. BS has taken several steps towards meeting that end

Infrastructure

Initiatives• Upgradation of Infrastructure • Upgradation of Digital infrastructure• Upgradation of Books & Journals in the library


Collaboration

Industry Connect

Alumni & Parents

Global Connect

Industry ConnectsConnects with the industry leverages innovations, trends & best practices. 19 Mentors from the industry have supported KCT. BS by providing a valuable perspective to complement course material, and improving our students career awareness. Periodic meetings were conducted with the mentors to update and upgrade the curricula and teaching pedagogy to keep up with the standards of the industry.

Eleven adjunct faculty from the industry taught full courses in the II, III & IV semesters and 57 guest faculty from the industry interacted with the students on specific topics from the curriculum. 717 hours of classroom lectures/ discussions were taught by industry professionals, which constitute almost 90% of the total classroom hours.

Development programmes for the IndustryKCT BS has collaborated with companies & start-ups to conduct, Executive and Management Development Programmes, Consultancy & market research. We provide training to government organizations and SME’s to enhance personal and professional growth. KCT.BS organized several developmental programmes for the Industry and generated revenue of Rs.1588609.50 ( Fifteen lakhs eighty eight thousand six hundred and nine).


Management Development/ Training ProgrammesKCT Business School has regularly conducted Management Development Programmes for MNC’s and start-up’s in Coimbatore, impacting managers for future jobs within organizations. MDP’s prepare, educate, inform and refine managers so that they are more effective in their organization. These programmes contribute to the ongoing success of the managers and ultimately the organization.

Management Development Programme on Post Implementation Challenges in Goods and Services Tax (GST) KCT Business School and Paul & Aravind Chartered Accountants jointly organized Management Development Programme on Post Implementation Challenges in Goods and Services Tax for 120 industry executives from 47 companies. Dr. Periasamy IRS, Joint Commissioner, Central GST and Central Excise, Coimbatore was the chief guest for the programme. In his inaugural address, Dr.M.Periasamy requested businesses not to avoid paying the GST. He said that businesses can avail the Input Tax Credit and Exemptions by properly complying with the GST requirements. The GST insists on self assessment and the role of tax officials have transformed from tax assessors to verifying officers.


Digital Marketing A one day workshop on Digital Marketing was organized for 25 Entrepreneurs and Intrapreneurs from various parts of Tamil Nadu. This programme aimed at Entrepreneurs & Intrapreneurs who are looking to expand their business in the digital age. This programme exposed the participants to various digital marketing platforms that businesses can use for achieving growth. They were trained on how to use social media and the tools and techniques of digital marketing for the promotion of their products.

Optimizing Productivity through Lean Manufacturing KCT Business School organized Management Development Programme Optimizing Productivity through Lean Manufacturing for 40 plus participants from various industries like TNPL, KG Denim, LMW, Indoshell, Surfine tools, Millennium, G-Plast, Deccan, Vishal, ATDC, Tiruppur Garments, Sakthi Foundry, Prime Engineers, Chloroplast etc. Mr.A.K.Yokkhananth, Head-Quality & WCM, Shanthi Gears Limited- Murugappa group facilitated the programme on the latest tools and techniques in Lean Manufacturing and its importance in all manufacturing / service industries.

Elements & Applications of Industry 4.0 The Centre for Operations organized a Management Development Programme on Elements & Applications of Industry 4.0 for 18 working professionals in manufacturing organizations. The programme was facilitated by Dr.V.Kannan, Professor, Centre of Operations and Mr.C.V.Gowrisankar, Secretary, NIQR, Chennai. The main objective of the programme was to provide practical insights on the elements of industry 4.0 - its benefits, applications and recommend ideas for implementation.

Neuro Marketing A one day workshop on “The Science of Neuro Marketing” was organized by Center of Marketing for fifty seven participants from industry and academia across India . The scope of the workshop was to unveil the neuro science applications on product branding, advertising and sales promotion, packaging and retail store layout designs.


Consultancy & Market Research• A consultancy project for Assessing the Market Potential for Sakthi lockers (a service offered by Sakthifinance Financial Services Ltd) at

vadavalli, estimating the market and brand penetration for locker services and understanding the customer perception towards locker services was carried out. The study was conducted between December 2017 and May 2018 and 12 students of I MBA were involved in data collection process.

• Two focus group discussions were organized for Student Podium to support the company in product design with two different stakeholders to present the product concept and elicit information. The focus group discussion involved “Hiring: Way Forward” and “Developing and Placing Students - Way Forward”

• A consulting assignment was carried out for Impiger Technologies Ltd between March 2017 to July 2018, involving a focus group discussion with their stakeholders on “Project Gen Next HR” as a part of designing the futuristic workplace systems.

• Strategic Planning Workshop was conducted for Jakson Limited, New Delhi, a leading energy and engineering solutions company in India. Businesses include Diesel Gensets, Solar EPC, Solar Modules, Solar Products, Electrical EPC, Defence, Hospitality & Education. 31 employees from the company pan India, actively participated in the workshop.


MoU• MoU signed with IBM for collaborated Post Graduate Diploma Programme in Business Analytics (PGDPBA) • MoU signed with Middle Earth HR Pvt Ltd, Hyderabad for conducting a series of Management Development Programme (MDP)

Entrepreneurial ConnectThe third, fourth & fifth edition of NEEDS (New Entrepreneur & Enterprise Development Scheme) a EDI, India (Entrepreneurship Development Institute of India) sponsored programme was organized and conducted in KCT Business School for 104 budding entrepreneurs.


Global ConnectsVisit by Fullbright ScholarsKCT Business School hosted a delegation of 14 U.S. University representatives. This delegation was in India under the auspices of the Fulbright-Nehru International Education Administrators Programme (FN-IEA).

Study Visit to NepalAs part of the Global Business Culture course in Open Elective for Engineering students a study visit to Kathmandu, Nepal was organized. 24 students went to Nepal for a study visit (13 engineering students, 7 II MBA and 4 I MBA students) along with the course facilitator. The focus was on culture and lifestyle and to generate an exchange of experience and good practice between Nepal and India.


Alumni Connects

Six Alumni shared their experience in and out of KCT. Business School at the Recharge programme.

Eight Alumni were part of the selection process for Admission of the Batch2018-2020.

Five alumni have shared their expertise in Guest Lectures, Alumni Talk & Board of Studies.

Eight Alumni shared and guided the students on career option in the Career Readiness programme.

Alumni Connect


Parents ConnectParents are the silent support of an Institutions’ mission and programme outcomes. They share the student’s success and have personal stake in the performance of the institution and student. KCT.BS encourages parent’s contribution and guidance, both in the student’s lives and in the interest of the institution. Two meet with the parent was organized.

Academic ConnectsAs part of the strategic mission to expand collaborations, faculty of KCT.BS shared their expertise with other academic Institutions on 32 occasions. Knowledge sharing within an organization and outside creates, shares and leverages individual and collective knowledge.

Knowledge dissemination was done as panelist in selection process, panel discussions, doctoral committee members and conference chairs at, PSG IM, Somaiya Vidyavihar Campus, Mumbai, Avinashilingam Institute of Home Science, KSR College of Arts & Science and GRD Institute of Management. Faculty have been member of the Board of Studies at Anna University, GRD College of Science. Guest faculty, examiners and judges for competitions at Anna University Coimbatore, PSGR Krishnammal College for Women, Nehru Arts & Science College, GRG Polytechnic College, Coimbatore, Avinashilingam Institute of Home Science , Sri Subhash Arts and Science College, , Pollachi. St. Annes’ Degree College for Women, Bishop Cotton Women’s Christian College & Sacred Heart Girl’s First Grade College. Outreach support has been lent to Ramasamy Chinnammal Trust, Shanthi Ashram and ITC and Immayam Welfare Associations, Mission Sunehra Kal83 Anganvadi workers. Marketing Management for the I MBA (Agribusiness Management) at TNAU facilitated in the capacity of visiting faculty.

Five Faculty Development Programmes generating a revenue of Rs. 222664.00 (Two lakhs twenty two thousand six hundred and sixty four only) were organized. The programmes addressed varied topics pertaining to the current academic scenario to 257 participants from Tamil Nadu & Karnataka

Three faculty development programmes on Effective Engagement in Consulting was organized: Fourteen faculty members of Karunya University Business School attended and benefitted from the programme that was delivered on a workshop mode. A Faculty Development Programme for 35 faculty members of St. Joseph’s College of Commerce, Bangalore was organized at their premises. A Faculty Development Programme for 30 faculty members of St. Aloysius Institute of Management and Information Technology, Mangalore

A two day faculty development programme on Publishing in Premier Journals was organized for 100 participants. The FDP was organized with the objective to enhance participants to identify the right journals as well understand the important criteria in publishing papers and to provide hands on training on how to write papers ready for publication. 100 participants, comprising of 36 participants from Engineering domain, 28 from Science domain and 36 from Management domain were part of the programme. There were 37 faculty members and 63 research scholars who attended the programme.

A two day workshop on Business Consulting using Market Research, related to marketing consultancy, preparing proposal and presentations was organized. Faculty members, marketing consultants and aspiring consultants from different parts of Tamil Nadu and Kerala participated.


OutreachKCT Business School was a training partner for the International Practicum on Innovative Solutions of Child Poverty organized by Shanti Ashram and Arigatou International. The 13 participants from Nepal, Sri Lanka, Kenya and various parts of India were in KCT Business School for a session on “Leadership for a Better World”.

An Entrepreneur Development Programme for 11 women tailors was jointly organized by Shanti Ashram and KCT. BS on October 10, 2017. The capacity building programme had 2 sessions- Confidence building and Business Plan. 25 women were also given a motivational talk on Leadership Skills at Shanthi Ashram

83 Anganvadi workers of Karamadai Block were addressed on Stress Management as part of the Mission Sunehra kal organized by ITC and Immayam Welfare Associations.

Business School extended its service to Coimbatore International Airport through the Project – Delight Your Passenger. The training programme covered employees at all levels who are a part of the Airport Authorities of India, Coimbatore. 169 airport staffs (Housekeeping & Security) underwent sessions on Self Confidence & Stress management.


Exhibit 1 IBM Logo usage

Innovation Centre For EducationPost graduate Diploma in Business Analytics Programme

in collaboration with

KCT Business School

We help you in climbing the ladder tosuccess with us by providing• Low cost loan and scholarships*• International Certification and Placement Assistance*• Get trained from experienced faculty of Teknoturf and KCT• Capstone and simulation project’s execution with expert mentoring• Participation in Real-World Projects-Execution and Consultancy work*• Live project from day one with best of Kaggle cases using R and Tableau

ContactAdmissions team96265 72440 | [email protected]

Monthly engagement6 days per month * 5hrs = 30 hours

Class timingsSaturday 2 pm - 7 pm& Sunday 10 am - 3 pmAlternate Sundays will be off

IBM Collaborated

PG Diploma inBusiness Analyticspgdba.kctbs.ac.in

Pathway to defineyour successwith KCT.BS

ModulesData warehousing and Multidimensional ModellingData mining and Predictive ModellingBusiness IntelligenceSimulation ProjectSocial, Web and Mobile AnalyticsProject ManagementCareer ReadinessCapstone Project

Our Recruiters


AdmissionsMBA 2019KCT Business School, part ofKumaraguru College of Technology,Coimbatore offers its uniqueMBA programme

• Specializations in Analytics, Entrepreneurship, HR, Finance, Marketing, Operations,

• Honors track• Project based courses• Student campus start-ups• International credit transfers• Faculty with 17+ years of experience

Why KCT.BS• NAAC A Grade• In the Top 100 MBA programmes in the country by

MHRD• Ranked 1st in Coimbatore and 5th in TN by Outlook• Rated AAA by career 360

Placement HighlightsRecruiters for past 3 years - 150+Placed through Campus - 400+Emerged as Entrepreneurs - 50+

Find us

Contact us+91 99444 [email protected] | www.facebook.com/KCT.BS

KCT Business School,Kumaraguru College of Technology,Saravanampatty, Coimbatore-641 049Phone No: 0422 2661455


Kumaraguru CampusCoimbatore - 641 049

Tel +91 422 266 1455 | 99 4441 3232Visit us www.kctbs.ac.inLike us on fb.com/KCT.BS

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