morpc social media workshop - city of new albany

Be inspired.

MORPC Social Media ConferenceJune 18, 2014

Social Media Today

• Continually growing tools• Facebook, Twitter, LinkedIn, Pinterest, etc.

• Can have exponential power (for good or bad)

• Just one type of tool• Don’t use in place of, use in tandem with

Social Media: Not the “Be All End All”

• Use in conjunction w/other communications tools

• Many opportunities to communicate• Reporter stories, partner promotions, pictures

• Still a niche, albeit a growing one

Don’t Wing It

• What social media tool(s) to integrate• Know audiences for each; choose wisely

• One account for city or separate by department?

• Allow external postings on your pages?

• Best way to manage chosen tools

Determine

• Who will update? One person? Multiple staff?

• Policy• For city leadership• For staff• For external users

• Training

Create Conversations

• Anything going on inside city

• Promote partner accomplishments

• Pictures increase impact

• Ask questions

• Be informal

Keeping the Momentum

• Free…but not really

• FEED THE BEAST

• Don’t be afraid to make mistakes; be honest

• Set realistic expectations

Questions?

newalbanyohio.org

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