motorola stm
Post on 27-Oct-2014
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By :-Rahul Ninawe (11026)Annirban Bhattacharya (11016)
HelloMoto
History Of Innovation
BCG MATRIX
motorola-a16002
DynaTAC Phone
Moto Yuva
Moto Rokr
Moto Aura
Motorola f3
MotoYuva ZN200
Moto RAZR
Prod
uct G
row
th(High)
(Low
)
(Low)(High) Market Share
Google's acquisition of Motorola Mobility Google's $12.5 billion takeover of Motorola Mobility,
priced at 32 times the latter's earnings, is the costliest takeover in the last 12 years.
Motorola's impressive array of more than 17,000 existing patents, and 7,500 more that are pending, in mobile technology.
The price of $12.5bn, or $40 per share, represents a 63% premium on the closing share price of Motorola Mobility.
Google CEO Larry Page – “The deal with Motorola would ``supercharge the entire Android ecosystem.'‘
The acquisition dwarfs Google's previous biggest deal, the 2008 purchase of Double Click for US$3.2 billion.
Product Life Cycle of Motorola
September 25, 1928
First commercially successful car radios, battery eliminator, walkie-talkie, defense electronics, cellular infrastructure equipment, and mobile phone manufacturing
2004 - 2005
Motorola RAZR line has sold over 130 million units
2006
Motorola overtook the intellectual property of Sendo
2007
Motorola's handset division recorded a loss of US$1.2 billion
Motorola’s market share dropped from 22% to 12%
Android & Smartphones
Lack of Product Feature.
Focus was more on Moto RAZR.
Price Cut Erodes Brand Image.
Sudden promotion of Chris Galvin.
Zander Becomes Motorola's CEO.
Used Apple Policy.
Conclusion
Thank You
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