By :-Rahul Ninawe (11026)Annirban Bhattacharya (11016)

HelloMoto

History Of Innovation

BCG MATRIX

motorola-a16002

DynaTAC Phone

Moto Yuva

Moto Rokr

Moto Aura

Motorola f3

MotoYuva ZN200

Moto RAZR

Prod

uct G

row

th(High)

(Low

)

(Low)(High) Market Share

Google's acquisition of Motorola Mobility Google's $12.5 billion takeover of Motorola Mobility,

priced at 32 times the latter's earnings, is the costliest takeover in the last 12 years.

Motorola's impressive array of more than 17,000 existing patents, and 7,500 more that are pending, in mobile technology.

The price of $12.5bn, or $40 per share, represents a 63% premium on the closing share price of Motorola Mobility.

Google CEO Larry Page – “The deal with Motorola would ``supercharge the entire Android ecosystem.'‘

The acquisition dwarfs Google's previous biggest deal, the 2008 purchase of Double Click for US$3.2 billion.

Product Life Cycle of Motorola

September 25, 1928

First commercially successful car radios, battery eliminator, walkie-talkie, defense electronics, cellular infrastructure equipment, and mobile phone manufacturing

2004 - 2005

Motorola RAZR line has sold over 130 million units

2006

Motorola overtook the intellectual property of Sendo

2007

Motorola's handset division recorded a loss of US$1.2 billion

Motorola’s market share dropped from 22% to 12%

Android & Smartphones

Lack of Product Feature.

Focus was more on Moto RAZR.

Price Cut Erodes Brand Image.

Sudden promotion of Chris Galvin.

Zander Becomes Motorola's CEO.

Used Apple Policy.

Conclusion

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