mrs conference presentation v1
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Best practice engagement strategies for encouraging healthy lifestyles Delivered by John Paul Matthews & Natalie Heaton 25.02.16
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Source: *YouGov Plc Report 2015 N=2,087 adults
79% of internet users in the UK say they have looked online for health information in the past year.
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How can Bupa stand out as a leader in wellbeing advice and information?
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Engage real people
Involve the customer at every stage
Get breadth &
depth
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Competitor Health Insurance Customers
Non-Health Insurance Customers
Bupa Health Insurance Customers
Structure of the 300 member Bupa
Think Tank Innovation Community.
Age range 18-65
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Ongoing Bupa & C Space Community Involvement
How the project worked
Debrief
Scrum Sessions with core team
01Week
02Week
03Week
04Week
05Week
06Week
Exploration Co-Creation Evaluation Shaping
Wider Team Involvement
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“The latest diet craze doesn't do anyone any favours as it’s not health advice and won’t work for most people. I wish there was someone who could separate the fact from the fiction”
#3 “Leverage your experts to stand out as an authority”
Meet David…
“I like the idea that you can change your life in little ways and this can make big changes in your health over a longer period. Instead of encouraging people to make massive new year's resolutions, why not suggest a small change on the first of each month”
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#4 “Make actions bite-sized and achievable so they can fit in with my routine”
Meet Susan…
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Health Blog
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Webinar Series
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#1
Think like a software developer
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#2
Create aManifesto
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#3
Involve thecustomerat everystage
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