webinar conference june 12th 2013 sildes (v1)
TRANSCRIPT
Growing your conference and delighting your attendees using social media and innovation
Katie McPhee – EventbriteAlistair Turner – Britain For Events
Mark Littlewood – The Business Leaders Network
Introduction: The event market in the UK post Jubilympics. Interesting trends from surrounding markets. How is social media changing the marketing mix? Why is everyone talking Hybrid?
1 - Growing your event using social media
2 - Delighting your attendees with the latest technology and innovation
Conclusion
What You’ll Know in An Hour, That You May Not Know Now!!
Introduction
xxx
Intro slide By Alistair Turner
Growing your conference using social media
Events = Social
Cool event!• Just checking: Do you also think it’s a cool event?
• I rock! (here’s proof)
• Please join me there!
Cool event!
Social Media Hit Our Radar in 2008
Traffic Sources to Eventbrite in January 2008
2012
Social Media = £££
Social Media’s Impact on the Bottom Line Around the World
Social Integration Turns Attendees into Promoters
Social influencingSees which of their friends are going to the event
Event discovery Via event directory, mobile, email, or social sites
Ticket purchaseWith one-click, shares the event with friends
Social discoveryFriends see his post and click on the event
Purchase & shareFriends buy tickets and shares the event with their friends
Sales Influencer = Commitment ?
The Value of a Share on Social Media: Traffic and Ticket Sales
UK conferences
Visits per Share 17 18
40£££ per Share £1.70 £0.45 £2.90
All UK events
Visits per Share 22 41
17£££ per Share £2.02£1.47 £1.18
Evolution of ££ per share since 2010 ?
Evolution of visits per share since 2010 ?
How Many Shares, to Sell ONE Incremental Conference Ticket?
1 ticket sale
5.7 4.6
7.3
Sharing trends around the world ?
Turning Social Media into a growth tool for your conference
1 - Set your goals
2 - Get familiar with what the top social media networks can do for you
Increase awareness about your conference and
brand
Sell out your conferenceEstablish yourself/your
organisation as an expert in your field
Gain sponsors and donors
Tip 1: Produce Quality Content
Tip 2: Get your Fans to Engage
Tip 3: Be Creative
Step 1: Set-up your account
Step 2: Aggregate content
Step 3: Listen
Step 1: Set-up a LinkedIN event
Step 2: Share the event with your contacts
Step 3: Post the event in
relevant groups
Step 4: Search LinkedIN’s database for potential
attendees
Blogs
Step 1: Chose the most appropriate blog platform
for your needs
Step 2: Become a “go-to resource” in your
conference category
Step 3: Treat your blog as
an extension of your experience planning a top-
tier conference
Step 4: Create a “home base” for your content.
YouTube
Step 1: Set-up
Step 2: Discover and share
Step 3: Create your own
A Video Is Worth A Million Words, To Promote Your Event!
3 types of videos
Different contents, and different goals
• Pre-event videosGoals: Inform the target audience about the event and increase ticket sales. Build excitement so guests may make noise about the event.
• Videos you show during the eventGoals: Inform the audience about the current event activities. Send out a cognitive message about having made the right decision to attend the event. Share Info on what’s coming in the day. Motivate attendees to buy a ticket for the 2nd day (if there’s one).
• Post-event videosGoals: Keep the buzz going about your event. Encourage sales of tickets for next event
Video TIPS
• Content: Great ideas, great content and a great edit.
• Usage of your videos
Upload onto VideoCloud to VideoTXT
Embed videos on your website, email and track with VideoStatisctics in VideoCloud
Use Social Media sides. VideoSocial by VideoCloud enables you to deploy videos on social sites with 1 click
Case study by Mark LittlewoodSocial Media does not work the same way for cheap conferences and for expensive ones!
?
Using Social Media To Grow Your Conference - Conclusion
Delighting your attendeeswith the latest technology &
innovation
Delighting Your Customers: Touch Points
Knowledge is power!• Know your attendees’
expectations, by The Business Leaders Network
Networking! Is what they want to do: • Badges: Keep it simple, by The Business
Leaders Network• Optimise networking opportunities for
attendees, by The Business Leaders Network
• The power of the business card, by Moo• Badges: Keep it simples
Beyond Networking: The mobile solutions• The mobile App, by Propeller Mobile
for the Guardian• Mobile solution for organisers, by
Eventbrite• Enable attendees to find what they
are looking for, by ShowPlanner
It’s not all about technology!• Ve-news! by Top Banana• The new stage, by
BrandFuel
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Gathering Attendee’s Data Before The Event
Case study on surveying attendees pre eventFrom Mark Littlewood
MUST!
Networking: Badges
Tips for badgesFrom Mark Littlewood
MUST!
Tips To Opptimise Networking Opportunities At Your Conference
Tips for optimising networkingFrom Mark Littlewood
MUST!
Facilitating Networking And Conversations At Events - Moo
moo.com/pickup
Networking And Communicating: Propeller Mobile For Guardian MBS12
Propeller Mobile created a bespoke event app for the Guardian's Mobile Business Summit in November 2012. It was a simple, elegant design that enabled pre-, during and post-event networking, content sharing, sponsor branding and data capture. Delegates loved it, sponsors loved it and we loved it - so much so that we're now rolling out a Propeller-created app for our Guardian Media Network events portfolio. Robin Hough, Head of Content, Media and Technology Editor, Guardian Media Network
Click the icons below to download on iPhone or Android
The EventThe Guardian Mobile Business Summit 2012
The BriefBe at the forefront of mobile technology for eventsMaximise the engagement from attendees Ability to update and amend content Encourage attendees to sign up to the Guardian Media Network e-mail alerts
The Results • 233 attendees, 214 app downloads• 171 active users on 19/11/2012 – 73% of attendees• 1964 user session 19/11/2012• Agenda screen loaded 1396 times• Speaker details viewed 859 times• 121% click through from general list of sponsors to actual
sponsor details
Organiser Mobile App: Eventbrite Entry Manager
✔ ✔ ✔
Delighting Attendees: Help Them Find What They Are Looking For… And More!
We find great places for all kinds of events
• From: “Fit my crowd” to “represent my brand”
• Sustainability
• The rise of independent venues and personal services
• Get more for your £££ => outside of London
• It all starts with a detailed brief
• Build an event team that knows you and who you trust
• Start planning in advance
• Open up to new options
• Stick to your budget
Ve-News!
Venue TipsTrends in venues
On Stage: What’s New?
BrandFuelCase study on innovation ON STAGE
Conclusion
