mrs. estoch • photography & graphic design
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Mrs. Estoch Photography & Graphic Design
Movie Poster Design Mrs. Estoch Photography & Graphic Design
Casablanca Color: Illustrated, warm red andyellow suggest
romanticelement, Incentive:through the distant staresyou wonder who
they are,what is Casablanca, do thetwo have a happily everafter.
Font: The Logo lettering Is veryrecognizable and iconic. Mary
Poppins Combination of photography and illustration
Central composition Whimsical font andjuxtaposition of peoplewith
cartoon makes youwonder what it is about Cool colored
backgroundmakes figures stand out E.T. Backlighting creates
drama
Alien on the bike is iconicand recognizable. Moon suggests space
andaliens which createmystery. Cool colored backgroundmakes figures
stand out E.T. the Extra-Terrestrial (1982)
Minimal Movie Poster by Quim Marbet E.T. - movie poster - Daniel
Cullen Leydon Titanic Log line creates incentive to view
The ship divides the twosides, with only the twolovers connecting
thetwo sides Compare Compare Color? Composition? Feeling? Font?
Other? Batman Iconic Use of black creates mystery
Central Composition, abatman figure and a city More recent is
moredetailed and morerecognizable because ofthe content. Compare
Both iconic Use of black creates mystery
Both has centralcompositions More recent is moredetailed and
morerecognizable because ofthe content. Color complementary colors
warm vs. cool monochromatic color scheme
how do they set the mood for a poster? Elements of a Movie
Poster
Attention- Does it grab your attention? (3 second rule)
Iconography- It is a popular image universally recognizable?
Interest/incentive- Does the poster make us want to go seethis
movie? Appeal- It is appealing? Does it draw us in or repel? Style-
It is a style that is trendy or has longevity? Lasting appeal- Is
this dated? Will the design last decades? Recognizability- Will
people recognize what film this posteris about? Creative Process
What is the message you are trying to communicate?
Who is your target market? What mood do you want to communicate?
Creative Process: conceptual ideas
What unique concepts can you come up with? Can you apply a
conceptual design technique?(Substitution, Homage, metaphor,
ambiguity) Are you using a clich you should avoid? What photo
rendering techniques would beappropriate? (scale, emphasis, rhythm,
balance,hierarchy) Assignment Part 1 Pick 3 movie Posters one must
be from before you were born Do three synopses (4-6 complete
sentences) of the elements usedin the movie posters and how they
are relevant to the theme oridea of the movie. Attach Movie Poster
images to each Print out and turn in
Visitdesigns-the-creative-content-that-sells-movies to look as
designelements. Assignment Part 2 Student will design a movie
poster in Illustrator
Student will utilize their original photography in their design
Save in class assignment folder as AI file and Jpeg (print file)
Visitdesigns-the-creative-content-that-sells-movies to look as
designelements. Or review this Powerpoint. references
Fidm.edu/go/poster
https://docs.google.com/document/preview?hgd=1&id=1zDg5V5WjJ
xXe9dLLPbp7RJiV4y63MT5SM4gntBB6a1Q&pli=1# (Mahalodotcom)
movie-poster-design/
designs-the-creative-content-that-sells-movies
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