Mrs. Estoch • Photography & Graphic Design

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Casablanca Color: Illustrated, warm red and yellow suggest romantic element, Incentive: through the distant stares you wonder who they are, what is Casablanca, do the two have a happily ever after. Font: The Logo lettering Is very recognizable and iconic.

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Mrs. Estoch Photography & Graphic Design
Movie Poster Design Mrs. Estoch Photography & Graphic Design Casablanca Color: Illustrated, warm red andyellow suggest romanticelement, Incentive:through the distant staresyou wonder who they are,what is Casablanca, do thetwo have a happily everafter. Font: The Logo lettering Is veryrecognizable and iconic. Mary Poppins Combination of photography and illustration
Central composition Whimsical font andjuxtaposition of peoplewith cartoon makes youwonder what it is about Cool colored backgroundmakes figures stand out E.T. Backlighting creates drama
Alien on the bike is iconicand recognizable. Moon suggests space andaliens which createmystery. Cool colored backgroundmakes figures stand out E.T. the Extra-Terrestrial (1982)
Minimal Movie Poster by Quim Marbet E.T. - movie poster - Daniel Cullen Leydon Titanic Log line creates incentive to view
The ship divides the twosides, with only the twolovers connecting thetwo sides Compare Compare Color? Composition? Feeling? Font? Other? Batman Iconic Use of black creates mystery
Central Composition, abatman figure and a city More recent is moredetailed and morerecognizable because ofthe content. Compare Both iconic Use of black creates mystery
Both has centralcompositions More recent is moredetailed and morerecognizable because ofthe content. Color complementary colors warm vs. cool monochromatic color scheme
how do they set the mood for a poster? Elements of a Movie Poster
Attention- Does it grab your attention? (3 second rule) Iconography- It is a popular image universally recognizable? Interest/incentive- Does the poster make us want to go seethis movie? Appeal- It is appealing? Does it draw us in or repel? Style- It is a style that is trendy or has longevity? Lasting appeal- Is this dated? Will the design last decades? Recognizability- Will people recognize what film this posteris about? Creative Process What is the message you are trying to communicate?
Who is your target market? What mood do you want to communicate? Creative Process: conceptual ideas
What unique concepts can you come up with? Can you apply a conceptual design technique?(Substitution, Homage, metaphor, ambiguity) Are you using a clich you should avoid? What photo rendering techniques would beappropriate? (scale, emphasis, rhythm, balance,hierarchy) Assignment Part 1 Pick 3 movie Posters one must be from before you were born Do three synopses (4-6 complete sentences) of the elements usedin the movie posters and how they are relevant to the theme oridea of the movie. Attach Movie Poster images to each Print out and turn in Visitdesigns-the-creative-content-that-sells-movies to look as designelements. Assignment Part 2 Student will design a movie poster in Illustrator
Student will utilize their original photography in their design Save in class assignment folder as AI file and Jpeg (print file) Visitdesigns-the-creative-content-that-sells-movies to look as designelements. Or review this Powerpoint. references Fidm.edu/go/poster
https://docs.google.com/document/preview?hgd=1&id=1zDg5V5WjJ xXe9dLLPbp7RJiV4y63MT5SM4gntBB6a1Q&pli=1# (Mahalodotcom) movie-poster-design/ designs-the-creative-content-that-sells-movies

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