museum mobile tour - content production and delivery process chart
Post on 14-May-2015
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Mobile | Content Production and Delivery ProcessContent: Script Development
Content: MediaProduction
Publishing todevices
Hardware Provisioning
Mktg, Sales & Distribution
Write for the Ear• 200 words = 90
UseProfessionals
Delivery • Audio only
Museum ownedor Visitor owned?
Distribution• Museum owned
seconds of audio = one stop.• Your words will be heard not read.
Talk to the listener
ProfessionalsBecause your reputation matters
• Voice & acting t l t
Audio only• Smartphone
- App- Optimized Website
• Cell
or Visitor owned?
If Museum owned:• Procurement• Protective cases
Museum owned devices on-site• Website • Podcast• App Store
iT• Talk to the listener not at them.• Each stop = a story.• No jargon. • Go easy on the
talent• Audio recording and engineering in sound studio• Field recording
• WifiContent Mgmt• Antenna Audio• In-house • Museum 411
- Add 30% to cost• Distribution• Administration & maintenance
- Recharging
• iTunes• Museum 411 hosted
Marketing• Brochures
dates and data.•Keep it simple in terms of word and sentence length. •Cut script in ½ and
g• Field video shoot• Digitize audio archives (interviews, speeches, etc.)• Music or sound
• Museum 411 • OnCell• TAP• Tristan Interactive• Toura
- Recharging- Patching
• Replacement- Loss- Breakage
Brochures• iTunes• On-site signage and promotion• Tour maps
•Cut script in ½ and cut it in ½ again. • First show, then tell. Orient the listener to the thing
• Music or sound effects• Digitize images• Editing• Create stops
• etc. …Devices•iPhone•iPod•iPad
- Add 30% to cost • Website
they are seeing.• Rehearse – edit –rehearse again.
• Create output files•iPad•Android•Blackberry•Nokia•Feature phone Rose.Sherman@mnhs.org May 2011
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