Mobile | Content Production and Delivery ProcessContent: Script Development

Content: MediaProduction

Publishing todevices

Hardware Provisioning

Mktg, Sales & Distribution

Write for the Ear• 200 words = 90

UseProfessionals

Delivery • Audio only

Museum ownedor Visitor owned?

Distribution• Museum owned

seconds of audio = one stop.• Your words will be heard not read.

Talk to the listener

ProfessionalsBecause your reputation matters

• Voice & acting t l t

Audio only• Smartphone

- App- Optimized Website

• Cell

or Visitor owned?

If Museum owned:• Procurement• Protective cases

Museum owned devices on-site• Website • Podcast• App Store

iT• Talk to the listener not at them.• Each stop = a story.• No jargon. • Go easy on the

talent• Audio recording and engineering in sound studio• Field recording

• WifiContent Mgmt• Antenna Audio• In-house • Museum 411

- Add 30% to cost• Distribution• Administration & maintenance

- Recharging

• iTunes• Museum 411 hosted

Marketing• Brochures

dates and data.•Keep it simple in terms of word and sentence length. •Cut script in ½ and

g• Field video shoot• Digitize audio archives (interviews, speeches, etc.)• Music or sound

• Museum 411 • OnCell• TAP• Tristan Interactive• Toura

- Recharging- Patching

• Replacement- Loss- Breakage

Brochures• iTunes• On-site signage and promotion• Tour maps

•Cut script in ½ and cut it in ½ again. • First show, then tell. Orient the listener to the thing

• Music or sound effects• Digitize images• Editing• Create stops

• etc. …Devices•iPhone•iPod•iPad

- Add 30% to cost • Website

they are seeing.• Rehearse – edit –rehearse again.

• Create output files•iPad•Android•Blackberry•Nokia•Feature phone Rose.Sherman@mnhs.org May 2011