music video criteria
Post on 09-Feb-2017
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Music Video Criteria
What is a Music Video O A music video is something that can
promote the song, artist/band.O The video can also keep the
band/artist in the audiences mind.O It provides a more visually stunning
performance of a song. O It can make a song unique and
memorable.
What Makes a Good Video
O Editing to the beat depending on the song (fast cuts for rap/hip hop).
O The video follows some form of narrative.O The artist/band to be shown in the video.O Must be unique and visually stimulating
to encourage repeat views.O It must fit the style of the artist/band.O A reputable director and good track
record with music videos.
Kid Ink ft. Fetty Wap – Promise
Why is Promise a Good Video?
O Firstly it edits to the beat of the track, and uses fast cuts which makes it flow and a lot smoother.
O It also follows a narrative/story of two people getting married. Gives meaning to the name of the song.
O Another point is that it is a visually appealing video that encourages repeat views.
O Good promotion of both artists who are shown throughout the music video.
O Uses some of the convention of rap/hip-hop.
Good Promotion at very beginning.
Visually appealing video with conventions of fast cars.
Shows both artists together for more promotion.
The narrative/story of the video, gives meaning to song title.
Conventional shot for rap/hip-hop music video.
Released in March 2016, it already has over 47m views and a great like to dislike ratio.
Other Good Music Videos
O Rich Homie Quan – Flex (Ooh, Ooh, Ooh)
O Rae Sremmurd – By Chance
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