nail the sale: tools and tactics for b2c sales

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Good evening everyone and Welcome!

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So, B2C sales… for whom and for what?

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BITS ABOUT ME (NOW)

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BITS ABOUT ME (BEFORE)

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But that’s not where I started selling…

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Relationships are the keystone of your business, but how to

create them?

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Start with quality and consistency

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Never forget, people talk!

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People buy in their neighbourhood

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Listen and remember the info people

give you

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The good news is :

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Same, same!

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We just have new tools to help us out…

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Source:  DIVISADERO  

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Source:  DIVISADERO  

Or... Maybe too many!

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Let’s design for your sales!

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FREE  TRIAL  FREE  RETURN  

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FREE  TRIAL  FREE  RETURN  

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So, 2 weeks ago, I landed in London…

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And they are not the only one…

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How to use those conversations for your business?

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#ba8eryfail  

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INCENTIVISED  REFERRAL  SOCIAL  MEDIA  MONITORING  

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Hijacking  an  exisGng  traffic  rather  than  creaGng  a  complete  new  one  

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IntegraGon?  or  affiliate?    

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It  is  a  B2B2C  choice  meaning  commissions  and  logisGcs  

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What  else  people  do  everyday?    

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91%  of  consumers  check  their  emails  at  least  once  a  day  on  their  smartphone,  making  it  the  most  used  funcGonality    

-­‐  ExactTarget    

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Email  is  nearly  40  Gmes  be8er  than  Facebook  and  Twi8er  at  acquiring  customers  

-­‐  McKinsey  &  Company      

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QUANTITY  

QUALITY  -­‐  

+  

+   -­‐  

Profiling  

Database  buying  

Web  scrapping  

Dedicated  remote  team  

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QUANTITY  

QUALITY  -­‐  

+  

+   -­‐  

Profiling  

h8p://www.hoovers.com/  h8p://www.data.com/    

Database  buying  

h8ps://www.kimonolabs.com  h8ps://www.import.io/    

Web  scrapping  

h8ps://www.upwork.com  h8ps://www.freelancer.com/    

Dedicated  remote  team  

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Profiling: From colours to buyer personas

Buyer  personas  are  ficGonal,  generalised  representaGons  of  your  ideal  customers.  Personas  help  us  all  -­‐  in  markeGng,  sales,  product,  and  services  -­‐  internalise  the  ideal  customer  we're  trying  to  a8ract,  and  relate  to  our  customers  as  real  humans.  Having  a  deep  understanding  of  your  buyer  persona(s)  is  criGcal  to  driving  content  creaGon,  product  development,  sales  follow  up,  and  really  anything  that  relates  to  customer  acquisiGon  and  retenGon.                                                          -­‐  HUBSPOT  

HUMANISING  AND  FINDING  NEW  OPPORTUNITIES  

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Profiling: Humanising and mapping interactions

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Re-engaging and driving repeat purchases

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AFFILIATE  NETWORK  l  INTEGRATION  COLD  EMAILING  RE-­‐ENGAGEMENT    

FREE  TRIAL  FREE  RETURN  

INCENTIVISED  REFERRAL  SOCIAL  MEDIA  MONITORING  

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From there

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To there

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Steps by steps

Beta   M3  

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Steps by steps

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Steps by steps

M3   M6  

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Steps by steps

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Let’s  sum  up!  

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AFFILIATE  NETWORK  l  INTEGRATION  COLD  EMAILING  RE-­‐ENGAGEMENT    

FREE  TRIAL  FREE  RETURN  

INTEGRATED  CRM  LIVE  CHAT  /  TICKETING    

INCENTIVISED  REFERRAL  SOCIAL  MEDIA  MONITORING  Your    

LEAN  SALES  Canvas  

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Q&As

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MERCI : )

Want to keep in touch? alice@kamele.io

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Additional links: •  https://www.veinteractive.com/platform/basket-recovery/ •  https://drivemill.com/

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