navigating the digital marketing landscape: social media...navigating the digital marketing...

Navigating the Digital Marketing Landscape: Social Media

Presented by Cosmitto, on behalf of Mon River Towns

Content Marketing Overview

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

-Content Marketing Institute

Content Marketing Overview

What is involved:

● Social Media● Blogs● Email Marketing● Paid search and paid social● Search Engine Optimization

Today, our focus will be social media

Platform Overviews3 Types of Facebook Posts for Engagement

● Videos● Photos● Curated or Link Shares

@MonRiverRec

Platform Overviews2 Types of Instagram Posts for Engagement

● User-Generated Content● Employee-Generated Content (this case community

representatives)

@Cycle_Forward

@u.s.forestservice

#monongahela

#ohiopyle

#fallcolors

Platform Overviews2 Types of Instagram Posts for Engagement

● User-Generated Content● Employee-Generated Content (this case community

representatives)

#MonValley

#MonRiver

#Pennsylvania

#Summer

Platform Overviews3 Types of Twitter Posts for Engagement

● Retweet● “Showing Some Love”● Question

@ypa_pgh

#thisplacematters

#monvalley

Who is on Facebook?

Click here to learn more about Facebook audience demographics!

Facebook Shoutouts

@nbvpark

Who is on Instagram?

Click here to learn more!

Instagram Shoutouts

@monrivertowns

Who is on Twitter?

Click here to learn more!

Twitter Shoutouts@MonongahelaMAHS

Merging with Traditional Marketing Techniques

● Face-to-face marketing and sales is still one of the most powerful tactics.● Combining the reach, frequency, and targeting of social media can make an even bigger impact.

Interpreting Metrics

● What to look at: ○ Impressions, engagement rate, page likes, followers, mentions, percentage increase or

decrease

● What to find: ○ Audience interest, posts to continue, what imagery and messaging is working, compare to

industry averages

● How to pivot:○ A/B test, change imagery, change voice and tone

Follow Us!

● Cosmitto○ Facebook: @cosmittodigital○ Instagram: @cosmittodigital○ Twitter: @cosmittodigital○ Linkedin:

https://www.linkedin.com/company/2615504/

● Mon River Towns○ Facebook: @RiverTownProgram○ Instagram: @MonRiverTowns

Thank you!