navy region se public affairs conference 7 june 2011

SOCIAL MEDIA FOR NAVY PUBLIC AFFAIRS OFFICERS

Navy Region Southeast PA ConferenceJune 7, 2011

Agenda

• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy

communicator through the use of social media

Agenda

• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy

communicator through the use of social media

CHINFO OI-54 - NAVY SOCIAL MEDIA SUPPORT

There are currently 460 commands listed on the social media directory.

The Navy Social Media Weekly email is distributed to 808 people every Friday.

There are 82 training presentations and 22 social media documents on the Navy SlideShare account.

Bi-Weekly Social Media Conference Calls - Currently 15 available for playback.

RESOURCES YOU CAN USE TODAY

• https://www.chinfo.navy.mil/chinfo/SocialMedia.aspx• http://www.slideshare.net/usnavysocialmedia • http://www.facebook.com/NavySocialMedia • http://www.navy.mil/media/smd.asp

Agenda

• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• Being a more effective Navy communicator

through the use of social media

WE’VE COME A LONG WAYFebruary 2010 vs March 2011

INTEGRATED MESSAGINGGoing above and beyond the Navy.mil story

Agenda

• CHINFO OI-54 role and resources for YOU!• Progress in Navy social media• How to be a more effective Navy

communicator through the use of social media

USE IT!

• If you aren’t using social media, what are you waiting for?

USE IT… EFFECTIVELY

http://www.slideshare.net/USNavySocialMedia/snapshot-social-media-strategy

COMPLETE TRAINING AND PROMOTE IT FOR ALL COMMAND PERSONNEL

ALIGN WITH OTHER NAVY PROPERTIES

DEVELOP CREATIVE CONTENTBringing greater value to your fans

LEVERAGE BEST PRACTICES AND YOUR PEERS

HAVE A CRISIS PLAN & BE READY TO ENGAGEConsider the 4 stages of a crisis after the event occurs

1. Confirm (announcement of event)2. Standby (Immediate/future threat warnings)3. Engage (Navy assets tasked & begin response)4. Sustain (Information updates & responsiveness

to publics)

CONTACT US

Official Navy Websitewww.navy.mil

Navy Social Media Directorywww.navy.mil/socialmedia

Navy Social Media Resources Page

www.chinfo.navy.mil

Navy Emerging Media on Slideshare

www.slideshare.net/USNavySocialMedia

LT Lesley LykinsDirector, Emerging Media Integration (OI-54A)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: lesley.lykins@navy.mil

Jessica A. FallerDeputy, Emerging Media Integration (OI-54A) Department of the Navy, Office of Information(o) 703-692-4718jessica.faller@navy.mil

Ms. Tracy JohnsonContract Support, Emerging Media Integration (OI-54CTR)Department of the Navy, Office of InformationOffice:(202) 346-9094Email: johnson_tracy@bah.com