nccaa presentation kelly giles social media

Social Media 101

Kelly Giles, personal branding strategistkelly.a.giles@gmail.com

SOCIAL MEDIA

ROADMAP• What is it?

• What does it mean– For you– For your agency– For your clients

What is it?

One word.

CONVERSATION.

One-way communication.

Everyone has a voice.

Do you need a voice everywhere?

NO!

The Big Three

In Plain English

In Plain English

In Plain English

Now let’s put these tools to work.

For you: connect + learn

Connect with clients and employers.

Be a matchmaker.

read blogspersonalbrandingblog.comkeppiecareers.comaskamanager.comjobmob.co.ilcareerrocketeer.com

follow smartiestwitter.com/blogging4jobstwitter.com/askamanagertwitter.com/danschawbeltwitter.com/keppie_careerstwitter.com/heatherhuhman

For your agency: inform + educate clients

Create a group where your employers and clients can connect.

write a blog- Share tips- Tell client success stories- Share great resume samples- Post how-to documents online

tweet-Links to your blog articles-Reminders about events-Job opportunities -Helpful articles-Content on your website

For your clients: research and stand out

Visualize and expand their networks. Plus, research employers.

read (or write?)-Read career blogs -Read employers’ blogs-Read industry blogs-Read your agency’s blog-Write their own

follow + tweet-Follow your agency-Follow career experts-Follow industry experts-Follow employers-Tweet relevant, professional links

Social Media 101Social Media 101

Can I help?Kelly Giles

kelly.a.giles@gmail.comtwitter.com/kellygiles

linkedin.com/in/kellygiles