new media briefing

DoD LIVE!

Communicating effectively using creative online strategies.

Office of the Assistant Secretary of Defense for Public Affairs: Office of the Assistant Secretary of Defense for Public Affairs: Community RelationsCommunity Relations

2.6 million military service members serving around the world…

-65% are digital natives-

Next Generation Thinking…

Defense Media Activity• The Pentagon Channel : 1M Viewers

•24/7 news broadcast to 360 U.S. Bases, 177 countries

• American Forces Radio & Television Service : 900K Viewers • Eight original TV channels – 12 radio services• Top rated U.S. News, Sports, Entertainment

• Public Web : Defense.gov • 400 websites – 1.1M visitors per day

• Defense Visual Information : 800K Images

• American Forces Press Service, Stars and Stripes

PodcastsPodcasts

RadioRadio

BlogsBlogs

VideVideoo

RSSRSS

SocialSocialNetworksNetworks

2.8 MillionMonthly

Downloads

New Media

DoD Social Media Registry200 sites and growing!

Responsible and Effective use of Web 2.0 Technologies

COMING SOON to DEFENSE.GOV

Questions?

Office of the Assistant Secretary of Defense for Public Affairs: Office of the Assistant Secretary of Defense for Public Affairs: Community RelationsCommunity Relations