new product presentation. intro marley teagan what it is benefits market needs and desires...
Post on 29-Mar-2015
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New Product PresentationMarleyOne - Shampoo
Intro• Marley
Teagan• What it is• Benefits
Market• Needs and
Desires• Characteristi
cs• Geographic• Demographi
c• Psychograp
hic• Behavioral
• Buying Patterns
Competition• Who they are• Strengths• Weakness
Distribution
Channels
MARKETING PLAN
Pricing• Opportunities and
threats
Marketing Strategy• Positioning• Product
Differentiation• Price/Quality• Communication
• Ads• Direct
Marketing• Sales Promotion• PR
Action Plan• Production
Consideration• Production
Schedule• Key Issues• Inventory Levels
MARKETING PLAN
MARKETING PLAN
Stationary; $8,100.00
Adver-tise-ment
In Maga-zines; $1,382,500.0
0
Brochures;
$340,000.00
Tradeshow Ex-
penses;
$272,315.00 Merchandising;
$5,000,000.00
Online Pres-ence;
$20,000.00
Radio; $105,240.00
Celebrity Christina Shedd $2,680,125.00
Photo Shoot; $727,000.00
TOTAL BUDGET 10,535,280.00
ADVERTISING PLAN
Magazines• Consumer
• Business to Business
Website
Radio
Brochures
Stationary
Point Of Purchase Display
BUDGET FOR ADVERTISING
Glam-our
$800,000
Vogue $1,100,000
Allure $700,0
00
Website $15,000Professional Beauty; $32,125
Modern Salon $48,000
Sta-tionary $727,0
00
Celebrity 1,000,000
Royal-ties
382,500
Radio 340,000
Budget 10,500,00
ADVERTISING VENUESMAGAZINES
Consumer Magazines
6 Month Run
Vogue Glamour Allure
B2B Magazines1 Yr Run
Professional Beauty
Modern Salon - Salon Today
Website
E-Commerc
e
Design Hosting
Maintenance
WEBSITE PLANS
Website costs $15,000 all inclusive 1-yr Maintenance
www.MarleyOne.com
National Radio
Local Radio
RADIO
Target Radio Market
CELEBRITY SPOKESPERSONCHRISTINA SHEDD
Christina SheddSupermodel/Actress
Has appeared in the following movies
"Elves"
"Failure to Start"
"Bridge to Nowhere“
”No Man" Along with many others..
PRODUCT PACKAGING IDEASROUGH SKETCHES
PRODUCT PACKAGING IDEASROUGH SKETCHES
WEBSITE BANNER SKETCHES
POINT OF PURCHASE DISPLAY
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