new way of book expereince
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New way of book experience
2014, 09, 01
고종현 | Jong H. Ko
c: 010 5137 0371 e: goodgoingko@gmail.com
New way of book experienceTechnology to use case, use impact
New way of book experienceTechnology to use case, use impactUser experience
New way of book experience
1999
19602004
Observing user behavior
socialmediapearls
New way of book experience
Technology is normal “New Normal”
Information flow network
Market into “Floating network”
Mobile behavior Social network Digital contents
Network Information Visualizing Collaboration
socialmediapearls
New way of book experience
Technology is normal “New Normal”
Information flow network
Market into “Floating network”
Mobile behavior Social network Digital contents
Network Information Visualizing Collaboration
Boston consulting group
VUCA; New Normal Volatility : 불안정한Uncertainty : 확신할수 없는
Complexity : 복잡한Ambiguity : 흐맅한
New way of book experienceStockholders relation
UserProvider
UserProviderUser
Traditional
Recent
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent
Stockholders relation
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent
Stockholders relation
Platform
New way of book experienceStockholders relation to network
“Olga Kay” a million subscribers… “Michell Phan” net value $3Million
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent Platform
Stockholders relation to network
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent
ReaderPublisherWriterBook industry
Platform
Stockholders relation to network
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent
ReaderPublisherWriterBook industry
Platform
Stockholders relation to network
New way of book experience
UserProvider
UserProviderUser
Traditional
Recent
ReaderPublisherWriterBook industry
Platform
Platform
Stockholders relation to network
New way of book experienceStockholders relation to network
Amazon, iBook… NaverPost
Aggregator +
Self publishing
New way of book experienceStockholders relation to network
SAXO.com
Aggregator +
Self publishing
New way of book experienceStockholders relation to network
SAXO.com
Aggregator +
Self publishing
New way of book experienceDisrupting industries
Shop Commercial Banking Hotel TV Transportation
Amazon Facebook Paypal Airbnb TVing Uber
New way of book experienceDisrupting industries
Shop Commercial Banking Hotel TV Transportation
Amazon Facebook Paypal Airbnb TVing Uber
Publishing ?
New way of book experienceDisrupting industries
Shop Commercial Banking Hotel TV Transportation
Amazon Facebook Paypal Airbnb TVing Uber
Publishing ?Volatility : 불안정한Uncertainty : 확신할수 없는
Complexity : 복잡한Ambiguity : 흐맅한
VersatilityNo correct answerPersonalizedUnpredictable
Alternatives Prototype
New way of book experienceDisrupting industries
Shop Commercial Banking Hotel TV Transportation
Amazon Facebook Paypal Airbnb TVing Uber
Publishing ?Volatility : 불안정한Uncertainty : 확신할수 없는
Complexity : 복잡한Ambiguity : 흐맅한
VersatilityNo correct answerPersonalizedUnpredictable
Alternatives Prototype
“Most fit-able industry for New Normal”
New way of book experienceMost fit-able industry for New Normal
확장 창조
관리 적응
Pro
du
ct
User
작가, 장르… 확장 가능
타분야로의 확장
미사용자를 위한 어트랙션 확보
New way of book experience
ReaderPublisherWriterBook industry Platform
확장 창조
관리 적응
Pro
du
ct
User
작가, 장르… 확장 가능
타분야로의 확장
미사용자를 위한 어트랙션 확보
Most fit-able industry for New Normal
New way of book experienceStakeholders map
ReaderPublisherWriter
New way of book experienceStakeholders map
New way of book experienceStakeholders map
독자 작가
Royal
일반
잠재
Publisher
New way of book experienceStakeholders map
Promoter
편집디자이너
독자 작가
Royal
일반
잠재e-pub tech
편집자
Publisher
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재e-pub tech
편집자
Publisher
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Print on demand
e-pub tech
편집자
Publisher
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Print on demand
e-pub tech
편집자On-site On-line
Website
ebookBookcard
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Print on demand
e-pub tech
편집자On-site On-line
Collaborative Writing
Book info web/ system icon
책을 사다 + Signature = 선물
Website
Podcastebook
BookcardConference
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Print on demand
e-pub tech
편집자On-site On-line
Where to buy a book?
Collaborative Writing
Book info web/ system icon
책을
Website
Podcastebook
Bookcard
Character 3D printing
Book cafe
Book hotel
Conference
책마을
보고싶은만큼만 프린트
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Publisher
Print on demand
e-pub tech
편집자On-site On-line
Where to buy a book?
Collaborative Writing
Book info web/ system icon
책을
Website
Podcastebook
Bookcard
Character printing
Book cafe
Book hotel
Conference
책마을
보고싶은만큼만 프린트
Medium; Easy way to write and collaborating
Crowd funding; Kickstarter, Seth Godin
Harvard Business Review; Various activities
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Publisher
Print on demand
e-pub tech
편집자On-site On-line
Where to buy a book?
Collaborative Writing
Book info web/ system icon
책을
Website
Podcastebook
Bookcard
Character printing
Book cafe
Book hotel
Conference
책마을
보고싶은만큼만 프린트
System or browser icon; realtime information
Circa; Reading guide
Paper; SNS in book
Wibbitz; Video & read
News Digest; Just text
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Publisher
Print on demand
e-pub tech
편집자On-site On-line
Where to buy a book?
Collaborative Writing
Book info web/ system icon
책을 사다 + Signature = 선물
Website
Podcastebook
Bookcard
Character printing
Book cafe
Book hotel
Conference
책마을
보고싶은만큼만 프린트
WikiLinks; Visual info
Linkedin; Write on profession
FridgePoem; Gamification
Werdsmith; Writing
3D printer Character sales
New way of book experienceStakeholders map
Artist
건축가
Promoter
편집디자이너
독자 작가
Royal
일반
잠재
3D printingBeacon
Publisher
Print on demand
e-pub tech
편집자On-site On-line
Where to buy a book?
Collaborative Writing
Book info web/ system icon
책을 사다 + Signature = 선물
Website
Podcastebook
Bookcard
Character printing
Book cafe
Book hotel
Conference
책마을
보고싶은만큼만 프린트
dal.komm Cafe; a cup of music cafe
Beacon; Where is book store…
Contextual selection suggestion on your context
Mega news; Print on demand
New way of book experiencePain points
Read Write
Experience
시간 확보 구매
Share
Search몰입
Pain points
Behavior Model
blurred R&R
New way of book experienceFuture benefit
New way of book experienceFuture benefit
Product
New way of book experienceFuture benefit
CultureKnowledge
ProductX
New way of book experienceFuture benefit
CultureKnowledge
ProductXNumber
Idea
New way of book experienceFuture benefit
CultureKnowledge
ProductXNumber
IdeaEmotion++
New way of book experience
Future benefit
CultureKnowledge
ProductXNumber
IdeaEmotion++
“ServiceDesign”
BMW 지면광고 | BMW Tower Record | Tower Record demographics에 대한 그래픽 | socialmediapearls Boston consulting group | New normal “Olga Kay” a million subscribers | Youtube “Michell Phan” net value $3Million | Youtube Amazon Kindle | Amazon SAXO: Magnus Christensson, presentation at Next Berlin Service Design 2013 Medium | Medium Kickstarter, Seth Godin편 | Kickstarter Harvard Business Review | Harvard Business Review Circa | Circe Paper | Paper Wibbitz | Wibbitz News Digest | News Digest WikiLinks | WikiLinks FridgePoem | FridgePoem Linkedin | LinkedIn Werdsmith | Werdsmith Beacon (IDEO) | IDEO Urban Daddy | Urban Daddy Dal.Komm cafe | Dal.Komm cafe Mega news | Mega news Kodak Bankruptcy: Magnus Christensson, presentation at Next Berlin Service Design 2013
References
New way of book experience2014, 09, 01
고종현 | Jong H. Ko
c: 010 5137 0371 e: goodgoingko@gmail.com
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