news of the week 28.2.13 abp ananda
Post on 16-Apr-2017
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Quick Snapshot
Wk 8 -2013
MCCS
ABP ANANDAPeriod – Wk 8’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Vs. last week Bengali News genre grew by almost 7%
Bang
la G
EC
Bang
la ..
.
Bang
la M
ov.
Bang
la M
...
0
10
20
30
40
50
37
13
3 1
% Genre Sh.
Source : TAM Period : Wk 8 2013
Vs. last week Bangla GEC showing decrease of 9%Time spent on the genre has increased by 4 mins.
Bengali news genre showing a growth of almost 31% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
7.3
9.6
% Genre Share
Wk 1-8'12 Wk 1-8'13
Source : TAM Period : Wk 1 – 8 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
30%
24%21%
13% 12%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013
ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.8 5.5 4.8 4.4
2.2
CS 4+
Reac
h in
Mn.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.3 5.0 4.4 3.92.0
CS 15+
Reac
h in
Mn.
Source : TAM Period : Wk 1-8 2013
ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 19 38 39 24 24 24ABP Ananda 26 39 37 29 29 29Kolkata TV 25 11 8 22 21 22News Time Bangla 14 12 14 14 14 14RPLUS 16 1 2 12 12 12
Source : TAM Period : Wk 1-8 2013
Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be
specified for the channel.
Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film based magazines
News Time Bangla with Sports Magazines .
ABP Ananda scoring high on
interviews/Portraits/ Discussions/Talk
shows/Chat shows
Source : TAM Period : Wk 8’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
A
ABP Anand
aKolkata TV
News Time Bangl
aRPLUS Grand
Total
News Bulletin 14% 21% (26%) 25% 14% 268Cartoons/Animation 0% 4% (54%) 43% 0% 53News Headlines 7% 0% (93%) 0% 0% 50Interviews/Portraits/Discussions 37% (40%) 13% 6% 3% 32Reviews/Reports (63%) 15% 9% 5% 9% 23Sports Magazines 9% 21% 24% (34%) 12% 18Film Based Magazines 0% 9% (62%) 29% 0% 11Talk Shows/Chat Shows 2% (98%) 0% 0% 0% 11
Live Telecast/Sports 0% 0% 0%(100%) 0% 6
Thank You
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