media scenario 25.11.13 abp ananda
DESCRIPTION
Media scenario 25.11.13 Abp AnandaTRANSCRIPT
Quick Snapshot
Week 39 – 46’2013
MCCS
ABP ANANDAPeriod – Wk 39 - 46’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
37
72 1
% Genre Sh
Source : TAM Period : Wk 46’2013
VS last year Bengali news neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
6.87.2
% Genre Share
Wk 39-46'12 Wk 39-46'13
Source : TAM Period : Wk 39-46year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
31%
21%19%
13%11%
4% 4%
% Mkt. Share
Wk 39-46'13
Source : TAM Period : Wk 39-46’2013
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 39-46’2013
ABP Ana
nda
24 G
HANTA
CTVN A
KD P
lus
High
News
News T
ime
Bangla
Kolka
ta T
V
RPLUS
02468 7
64 4 3 3 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
CTVN A
KD P
lus
High
News
News T
ime
Bangla
Kolka
ta T
V
RPLUS
0
2
4
66
5
3 3 3 32
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 28% 24% 19% 19% 19%ABP Ananda 29% 37% 31% 30% 31% 31%Kolkata TV 23% 7% 18% 20% 20% 21%News Time Bangla 9% 14% 17% 10% 11% 10%RPLUS 16% 1% 3% 12% 12% 12%CTVN AKD Plus 3% 7% 7% 4% 4% 3%High News 3% 6% 1% 4% 4% 3%
Source : TAM Period : Wk 39-46’2013
ABP Ananda performing on News Bulletins
,Sports/Magazines, Comedies & Religious/ Devotional
Source : TAM Period : Wk 46’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
NT Bangla scored on Sports Magazines, Cartoons & Reviews/ Reviews/ Reports
Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUS Kolkata TVNews Bulletin 19% 32% 7% 22% 12% 8%Sports Magazines 3% 0% 0% 97% 0% 0%Cartoons/Animation 0% 0% 0% 64% 36% 0%Comedies 16% 79% 3% 0% 0% 3%Religious/Devotional 22% 26% 1% 26% 21% 4%Reviews/Reports 12% 14% 7% 35% 8% 24%
Top 10 Shows Across Bengali News Genre
Sno Channel Date Days Time From Time To Programme GenreTVT 000s
1 Kolkata TV 14 Nov 13 Thu 14:41 14:46 EI MAHURTA News Headlines 106
2 ABP Ananda 10 Nov 13 Sun 18:00 18:56 AKHUN KOLKATA News Bulletin 103
3 Kolkata TV 15 Nov 13 Fri 21:03 21:47 CHHOTA DON Reviews/Reports 101
4 ABP Ananda 10 Nov 13 Sun 18:59 19:24 ABP ANANDA KHABAR News Bulletin 100
5 ABP Ananda 16 Nov 13 Sat 15:59 16:24 ABP ANANDA KHABAR News Bulletin 98
6 ABP Ananda 16 Nov 13 Sat 13:58 14:25 ABP ANANDA PROGRAM News Bulletin 92
7 Kolkata TV 15 Nov 13 Fri 09:04 09:28 BANGLAR MUKH News Bulletin 89
8 ABP Ananda 14 Nov 13 Thu 23:28 23:55 SACHIN SANDHANE CHHOYE CHORITRO Interviews/Port 86
9 RPLUS 15 Nov 13 Fri 11:30 11:58 LIGHT CAMERA ACTION Film Based Maga 84
10 Kolkata TV 15 Nov 13 Fri 14:29 14:38 COLOUR BAR Different Magaz 84
5 programmes of ABP Ananda in Top 10
Source : TAM Period : Wk 46’2013
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