media scenario 7.4.14 abp ananda
DESCRIPTION
Media scenario 7.4.14 Abp AnandaTRANSCRIPT
Quick Snapshot
Week 6 - 13’2014
MCCS
ABP ANANDAPeriod – Wk 6-13’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
36
9
20
% Genre Sh
Source : TAM Period : Wk 13’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year market shares marginally down by 10%
0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.09.1
% Genre Share
Wk 6-13'13 Wk 6-13'14
Source : TAM Period : Wk 6-13 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
31%
22%
18%
13%
9%7%
% Mkt. Share
Wk 6-13'14
Source : TAM Period : Wk 6-13’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 6-13’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
64 4
2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 4
2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 6-13’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 36% 25% 22% 22% 22%ABP Ananda 29% 41% 32% 31% 31% 32%Kolkata TV 21% 4% 23% 18% 18% 17%News Time Bangla 7% 15% 16% 9% 9% 10%RPLUS 16% 1% 4% 13% 13% 13%High News 8% 4% 0% 7% 7% 6%
ABP Ananda performing on News Bulletins,
Interviews/Portraits & Sports/Magazines
Source : TAM Period : Wk 13’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Film based MagazinesKol TV scoring from Cartoons/Animations
Week13'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS
News Bulletin 20% 37% 6% 19% 9% 9%
News Headlines 55% 0% 0% 32.7% 0% 13%
Cartoons/Animation 34% 2% 0% 37% 27% 0%
Sports Magazines 32% 47% 4% 0% 4% 14%
Interviews/Portraits/Discussions 19% 30% 0% 25% 17% 9%
Film Based Magazines 45% 3% 1% 10% 0% 42%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 13’2014
Date Time FromTime To Programme Genre TVT 000s
28 Mar 14 22:28 22:51 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 14625 Mar 14 18:58 20:24 PROTI POKHE Talk Shows/Chat 14525 Mar 14 20:28 20:52 ABP ANANDA KHABAR News Bulletin 13525 Mar 14 23:28 23:52 PROTI POKHE Talk Shows/Chat 12425 Mar 14 23:56 00:24 PROTI POKHE Talk Shows/Chat 12126 Mar 14 22:58 23:22 ABP ANANDA KHABAR News Bulletin 12128 Mar 14 19:58 20:52 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 11628 Mar 14 22:58 23:23 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 11226 Mar 14 19:58 20:28 ABP ANANDA PROGRAM News Bulletin 10925 Mar 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 100
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