Quick Snapshot

Wk 33 -2013

MCCS

ABP ANANDAPeriod – Wk 33’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

9

2 1

% Genre Sh

Source : TAM Period : Wk 33’2013

Bengali news genre showing a growth of almost 24% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.2

9.0

% Genre Share

Wk 26-33'12 Wk 26-33'13

Source : TAM Period : Wk 26-33Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

35%

26%

18%

10% 10%

% Mkt. Share

Wk 26-33'13

Source : TAM Period : Wk 26-33’2013

Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

77

5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

6.55.8

4.0 3.9

1.7

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 26-33’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+2009EASTWB AI24 GHANTA 22% 38% 32% 26% 26% 26%ABP Ananda 33% 41% 36% 36% 36% 35%Kolkata TV 22% 7% 18% 18% 18% 18%News Time Bangla 9% 13% 13% 10% 10% 11%RPLUS 13% 1% 1% 10% 10% 10%

Source : TAM Period : Wk 26-33’2013

ABP Ananda performing on News Bulletin ,Sports

Magazines, Interviews/discussion & Talk

Shows

Source : TAM Period : Wk 33’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Interviews/Portraits/discussions

Genre24 GHANTA

ABP Ananda

News Time Bangla

RPLUS

News Bulletin 29% 40% 18% 13%Interviews/Portraits/Discussions 46% 46% 0% 9%Talk Shows/Chat Shows 0% 100% 0% 0%Cartoons/Animation 0% 20% 80% 0%Sports Magazines 22% 36% 24% 18%Reviews/Reports 72% 14% 6% 8%

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