Quick Snapshot

Wk 36-2013

MCCS

PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

ABP ANANDAPeriod – Wk 36’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

62 1

% Genre Sh

Source : TAM Period : Wk 36’2013

Bengali news genre showing a growth of almost 17% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.3

8.3

% Genre Share

Wk 29-36'12 Wk 29-36'13

Source : TAM Period : Wk 29-36ear : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

33%

25%

20%

12% 11%

% Mkt. Share

Wk 29-36'13

Source : TAM Period : Wk 29-36’2013

Among top 19 programmes list of the week, 17 programmes belong to ABP Ananda

Proti Pokha is the leading programme for this week

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

8 7

5 5

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

7 6

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 29-36’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 21% 36% 22% 24% 24% 24%ABP Ananda 32% 39% 24% 33% 33% 34%Kolkata TV 23% 8% 41% 20% 20% 20%News Time Bangla 9% 14% 11% 10% 10% 10%RPLUS 16% 2% 2% 12% 12% 12%

Source : TAM Period : Wk 29-36’2013

ABP Ananda performing on News Bulletin &Talk shows/chat shows

Source : TAM Period : Wk 36’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Reviews Reports & Sports magazinesNews Time Bangla on Cartoons/animations

Prog Genre24 GHANTA

ABP Ananda

News Time Bangla RPLUS

News Bulletin 30% 46% 14% 10%

Talk Shows/Chat Shows 4% 96% 0% 0%

Sports Magazines 37% 30% 25% 8%

Cartoons/Animation 0% 3% 97% 0%

Reviews/Reports 77% 17% 0% 6%

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