media scenario 28 2 14 abp ananda
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Media scenario 28 2 14 abp anandaTRANSCRIPT
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Quick Snapshot
Week 1 - 8’2014
MCCS
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ABP ANANDAPeriod – Wk 1 - 8’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
39
8
20
% Genre Sh
Source : TAM Period : Wk 8’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
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VS last year market shares marginally down
0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.68.9
% Genre Share
Wk 1-8'13 Wk 1-8'14
Source : TAM Period : Wk 1-8 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
29%
25%
20%
13%
8%
5%
% Mkt. Share
Wk 1-8'14
Source : TAM Period : Wk 1-8’14
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ABP Ananda leading in both TG’s
Source : TAM Period : Wk 1-8’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
4 3 32
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66 5
43 2
1
Reach in Mn
TG: 15+ CS
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ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 1 -8’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 40% 27% 25% 24% 25%ABP Ananda 27% 39% 28% 29% 30% 30%Kolkata TV 23% 3% 27% 20% 20% 20%News Time Bangla 7% 13% 16% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 5% 4% 0% 5% 5% 5%
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ABP Ananda performing on News Bulletins & Film Based
magazines
Source : TAM Period : Wk 8’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations & Sports/Magazines
Week 8'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS
News Bulletin 22% 37% 21% 9% 12%
News Headlines 61% 0% 32% 0.0% 7%
Cartoons/Animation 30% 2% 44% 25% 0%
Reviews/Reports 44% 30% 3% 3% 20%
Film Based Magazines 22% 23% 23% 13% 19%
Sports Magazines 10% 6% 58% 5% 20%
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Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 8’2014
Date Time From Time To Programme TVT 000s22/02/2014 19:58:00 20:22:00 ABP ANANDA PROGRAM 23822/02/2014 18:58:00 19:52:00 ABP ANANDA PROGRAM 17222/02/2014 20:28:00 20:50:00 ABP ANANDA PROGRAM 13320/02/2014 23:28:00 23:39:00 MUKHOMUKHI MITHUN CHAKRABORTY 13220/02/2014 18:58:00 19:52:00 MUKHOMUKHI MITHUN CHAKRABORTY 13120/02/2014 22:58:00 23:22:00 MUKHOMUKHI MITHUN CHAKRABORTY 11417/02/2014 23:58:00 0:27:00 ABP ANANDA KHABAR 11221/02/2014 23:28:00 23:52:00 PROTI POKHE 11019/02/2014 23:28:00 23:51:00 PROTI POKHE 11019/02/2014 18:59:00 20:24:00 PROTI POKHE 109
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Thank You