news of the week 3.5.13 abp ananda
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News of the week 3.5.13 abp anandaTRANSCRIPT
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Quick Snapshot
Wk 17 -2013
MCCS
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ABP ANANDAPeriod – Wk 17’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre showing a gain of 62%
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
33
12
3 1
% Genre Sh
Source : TAM Period : Wk 172013
GEC & Movies down by 9 % 17% respectively whereas Music showing increase of 10%
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Bengali news genre showing a growth of almost 19% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.3
8.7
% Genre Share
Wk 10-17'12 Wk 10-17'13
Source : TAM Period : Wk 10-17Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
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VS. last week ABP Ananda showing increase
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
30%
26%
18%
15%
11%
% Mkt. Share
Wk 10-17'13
Source : TAM Period : Wk 10-17’2013
Time spent of ABP Ananda has increase due to the “Chit Fund Case”
Protipokhe talk show doing exceptionally well for the channel
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 55 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.1 4.84.1 3.9
2.1
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 10-17’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel WBrest 1 Mn.+ WB .1 to 1 Mn. Kol All IndiaWB East24 GHANTA 33 41 23 27 28 28ABP Ananda 38 42 31 34 34 34Kolkata TV 12 6 18 15 15 15News Time Bangla 15 10 9 10 9 9RPLUS 2 1 19 14 14 13
Source : TAM Period : Wk 10-17’2013
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ABP Ananda performing on News Bulletin & Talk shows
Source : TAM Period : Wk 17’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre 24 Ghanta ABP AnandaKolkata
TVN T
BanglaRPLU
STotal
GRPs
News Bulletin 26% 35% 15% 12% 11% 260.99
News Headlines 21% 79% 29.22Interviews/Portraits/Discussions 60% 33% 7% 28.63
Talk Shows/Chat Shows 100% 28.11
Cartoons/Animation 4% 51% 44% 23.63
Sports Magazines 24% 27% 17% 20% 11% 13.32
Reviews/Reports 52% 34% 14% 12.85
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Thank You