news of the week 20.9.13 abp ananda
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News of the week 20.9.13 Abp AnandaTRANSCRIPT
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Quick Snapshot
Wk 37-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.
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ABP ANANDAPeriod – Wk 37’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
73 1
% Genre Sh
Source : TAM Period : Wk 37’2013
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Bengali news genre showing a growth of almost 14% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.0
7.9
% Genre Share
Wk 30-37'12 Wk 30-37'13
Source : TAM Period : Wk 30-37 year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
33%
24%
20%
12%11%
% Mkt. Share
Wk 30-37'13
Source : TAM Period : Wk 30-37’2013
Among top 20 programmes list of the week, 16 programmes belong to ABP Ananda
Proti Pokha is the leading programme for this week
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
7 7
5 5
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 6
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 30-37’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 20% 35% 26% 23% 23% 23%ABP Ananda 31% 42% 30% 33% 34% 33%Kolkata TV 23% 8% 30% 20% 20% 21%News Time Bangla 9% 15% 13% 10% 10% 10%RPLUS 17% 1% 1% 13% 13% 13%
Source : TAM Period : Wk 30-37’2013
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ABP Ananda performing on News Bulletin &Talk shows/chat shows
Source : TAM Period : Wk 37’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Sports magazinesNews Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS
News Bulletin 28% 44% 14% 14%Talk Shows/Chat Shows 4% 96% 0% 0%Sports Magazines 26% 38% 24% 11%Cartoons/Animation 72% 12% 7% 10%Reviews/Reports 0% 0% 100% 0%
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Thank You