news values in digital age
Post on 24-Jan-2017
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Jagannath Institute of Management Sciences,
Lajpat Nagar
Teaching Core News Values in the Digital Age
Dec 9, 2016_Dept of Mass Communication (FDP)
Five Core Elements•Timeliness•Proximity•Prominence•Consequence •Human Interest
Eg of Core Elements•Timeliness: You can apply for your passport
at a post office soon• Proximity:
- 3 chopped bodies in 10 days: Delhi cops probe serial killer twist
- Delhi Metro's Phase 4 to get govt. nod this week
•Prominence: Cyrus Mistry converted group into personal fiefdom: Tatas
Impact , Human Interest
Tech in Media Processes
Newsrooms Today
Converged Newsroom
Impact of Tech DiffusionParticipatory Clients•Interactive Audiences•Interactive Readers•Interactive Viewers
Medium is no more the messageEmergence of Citizens Journalists
Train Future Journalists• Keep pace with technological advances• Well versed with divergent tools that facilitate news distribution• Explore ways to utilize news distribution tools effectively• Equip them to perform in challenging media environments
Who are we training?Cross Platform Journalists: So they•Meet consumer needs on demand•Innovate to fulfill a sense of immediacy•Understand the dynamics of interactivity
What is in it for me + Infotainment = TRPs
Pertinent Questions are…ₓ Not whether traditional news
values hold good for New Media√ Degree of relevance of traditional news values√ How to use traditional news values to generate engaging content√ What news values are more relevant for New media
Findings…•Fundamental news values guide journalists’ decision making processes•Tech is a means, not an end
- It doesn’t determine our goals- It helps us accomplish them
Role of Educators in Convergence Environ
Minimize intricacy of digital media platformsTech Tools are secondary to journalistic valuesCore responsibilities of media professional: • Serve communities of citizens• Collect, Interpret and Share Info• Provide Info to help them conduct their lives
Conclusion
Digital Platforms • Propel the message• Are simply modes of transmission• Don’t Negate Core Journalistic
News Values
Marketing-Centric Approach to Journalism
Target Aud: Students / Millennials (1982-2002)•Can be reached through similar interests•Are multi-taskers who are always online•See social media as a tool of:- Social connectivity in their busy schedules- Fostering Fellowship and community
How to reach your TA:Rich Narratives assist in garnering clout
among Millennials
Thank You
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