next generation communication · communication, leadership, technology, & work. age numbers...

by Ryan Jenkinsrj@ryan-jenkins.com / www.ryan-jenkins.com/bal

truths / trends / tips

NEXT GENERATION communication

Today’s generations

by Ryan Jenkins

truths / trends / tips

NEXT GENERATION communication

rj@ryan-jenkins.com / www.ryan-jenkins.com/bal

4

3

1 generationsunderstanding the Millennials

communication3 connection truths, trends, & tips

q&A

today’s agendaBuckle up and buckle down

2 SHIFTING PERSPECTIVEScommunication, leadership, technology, & work

Age Numbers

GenERATION Z < 15 50+ millionMillennials 15-35 80 million

Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*

G.I. Generation 91+ 60 million*

THE Generations

13% 30%

18%39%

Millennials Gen X Boomers Builders

2015 workplace4 generations representin’

25%

75%

Millennials Other Generations

2025 workplaceOh the places they’ll go

63%

of Millennials HAVE A BACHELORS DEGREE MAKING THEM THE MOST EDUCATED

GENERATION EVER.

some statsHmmmm…

70%

of Millennials across the globe might ‘reject’ traditional business to

work independently.

50%

of Millennials believe their organization

could do more to develop future leaders.

ofMillen

nialevolution the

A millennial’s journeySoooo that’s what happened

2015

2009

2008

2007

20051988

2003

2001

2000

Millennials area critical mass

of changeagents.

(you know it’s true)

4

3

1 generationsunderstanding the Millennials

communication3 connection truths, trends, & tips

q&A

today’s agendaBuckle up and buckle down

2 SHIFTING PERSPECTIVEScommunication, leadership, technology, & work

Meaningful Work

High Pay

Sense of Accomplishment

High Responsibility0 13 25 38 50

12

11

48

11

3

24

27

30

MillennialsNon-Millennials who manage Millennials

communication disconnectDefining career success

builders boomers genX millennials

formal, respectful

formal, directinformal, flexible

informal, authentic

phone email email & texttext, Facebook,

instagram & Tumblr

Need background info & details

Keep professional

Need options & zero meetings

Want brevity, real time & quick

responses

summ

ary

view

attit

ude

communicationShifting perspectives

builders boomers genX millennials

endure it respect it ignore it choose it

honor respect autonomy equals

no news is good news

feedback once per year

routine Check-ins

Constant feedback

summ

ary

view

attit

ude

leadershipShifting perspectives

builders boomers genX millennials

no tech some tech high tech all tech

hinderance enhancer balancer amplifier

hope to outlive it

want to master it

want to enjoy it

need to employ it

summ

ary

view

attit

ude

technologyShifting perspectives

builders boomers genX millennials

responsibility a placeA means to

an enda vehicle

lifer Defined by it a tool fulfilling

lucky to have a job

loyalty is rewarded

Work hard, play hard

work smart

summ

ary

view

attit

ude

WORKShifting perspectives

4

3

1 generationsunderstanding the Millennials

communication3 connection truths, trends, & tips

q&A

today’s agendaBuckle up and buckle down

2 SHIFTING PERSPECTIVEScommunication, leadership, technology, & work

“EVERYONE

COMMUNICATES,FEW CONNECT.

John C. Maxwell

79%

of Millennials would rather be mobile than static while

working.

communication statsHmmmm…

80%

of U.S. Executives find communications across

generations to be the most challenging workplace issue.

56%

of millennials won’t accept jobs from

companies that ban social media.

3connections

and tips fortruths, trends,

transformative

(in a digital age)

And now…Drum roll please

90%of all text messages are read within 3 minutes.

poll answerAha!

Nothing but the truthtruth #1

(great minds think alike)

REQUIRESCONNECTING

COMMONALITY

What is your preferredway to communicate

at work?

Trend #1the Digital Divide

Millennials non-Millennials

Connecting requires commonalitytip #1

PreferTO

defer

62%of email is first opened on a mobile device.

poll answerEureka!

No time for darestruth #2

simplicity(keep it simple silly)

REQUIRESCONNECTING

Do you agree that the way we consume information

has changed?

+ =

Trend #2Consumption shift

tech Social stream economy

Connecting requires simplicitytip #2

SimplifyTO

Amplify

40%of global YouTube views are consumed on a mobile device.

poll answerYahtzee!

truth #3

authenticity(you are the only you)

REQUIRESCONNECTING

It ain’t no lie

Do you ever check yourwork email in bed in the morning

or evening?

Trend #3Work-life integration

work

Life

now

work Life

then

Connecting requires authenticitytip #3

authorityauthenticity

earns

75%of users access twitter through mobile.

poll answerGreat Scott!

BONUS: truth #4

frequency(instant gratification nation)

REQUIRESCONNECTING

Take it to the bank

What goes throughyour mind when your manager

isn’t speaking to you?

Trend #4Real-time feedback

Connecting requires frequencytip #4

feedback

Favorfrequent

3321 COMMONALITY

prefer to defersimplicity simplify to amplify

communication recapSoak it in

authenticity authenticity earns authority

connections

and tips fortruths, trends,

transformative

(in a digital age)frequency favor frequent feedbackBonus

Identify one area whereyou need to sharpen your

Your turnThe pressures on…

communication.

4

3

1 generationsunderstanding the Millennials

communication3 connection truths, trends, & tips

q&A

today’s agendaBuckle up and buckle down

2 SHIFTING PERSPECTIVEScommunication, leadership, technology, & work

STAY CONNECTEDOr else

webwww.ryan-jenkins.com

emailrj@ryan-jenkins.com

slideswww.ryan-jenkins.com/bal

“happiness only

real whenShared.Chris McCandless

why it mattersInfluence requires others

Thank youy’all rock!

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-we-talk-about-work/

Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/