next generation imaging informatics: identifying unmet needs in radiology
Post on 20-Aug-2015
966 Views
Preview:
TRANSCRIPT
Next Generation Imaging InformaticsFuturistic Tools to Address Unmet Market Needs
Rhenu Bhuller
Senior Vice President, Healthcare
Frost & Sullivan, Asia-Pacific
Mark DouganMark Dougan
Managing Director
Frost & Sullivan, Australia & New Zealand
Sponsored by GE Healthcare
© 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
Today’s Presenters
Rhenu has 20 years of experience in thehealthcare industry, including more than 10years of consulting expertise focusing onhealthcare technology, access and delivery. Shehas worked on product pipeline development,acquisitions, policies and new businessventures in major segments of healthcare withan experience base covering key healthcaresectors from medical technology,
2
sectors from medical technology,pharmaceuticals, aged care and healthcareservices. She has studied various healthcareand healthcare related industries and has asound knowledge of key emerging andestablished markets from public healthcarestructures and policy to end user and marketevaluations. Her strong base of knowledge oflocal and global best practices has provided aplatform for the various discussions she hasmoderated with both public and privatehealthcare sector participants.
Rhenu BhullerVice President, HealthcareFrost & Sullivan, Asia-Pacific
Today’s Presenters
Mark is Frost & Sullivan’s ANZ ManagingDirector. He has over 20 years ofmanagement and strategy consultingexperience, having worked for clients inthe UK, Continental Europe, NorthAmerica, Asia Pacific, Australia and NewZealand. His particular expertise is inmarket assessment and analysis; market
3
market assessment and analysis; marketentry and expansion strategies; customeranalysis and segmentation; competitivestrategy and M&A have awarded him aThought Leader’s position in theconsulting field.
Mark DouganManaging DirectorFrost & Sullivan, Australia & New Zealand
Agenda
Impact of disruptive technologies on medical imaging
Current state of medical imaging
Evolution in the radiologist’s role
Challenges faced by Australia radiologists in their daily practice
Impact of these challenges on the radiologists
4
The “Ideal” Workstation
CEO’s Perspective
Next Steps
Audience Opinion
Workflow transformation in the radiology department is imminentA. within the next 1 monthB. within the next 6 monthsC. within the next 1 yearD. within the next 5 years
E. over more than the next 5 years
5
Which of the following, according to you, have the greatest impact on
radiologists’ productivity?A. Lack of integration amongst imaging modalities
B. Lack of integration between imaging systems and other hospital systems
C. Switching between workstationsD. Logging in and out of applications
E. Inefficient automation of hanging protocols
Disruptive Technologies Will Transform Medical Imaging in the Near Future
2 Enhanced Systems Interoperability
1 Seamless Workflow Integration
Top 3 Market Needs
Identified by
6
Source: Frost & Sullivan
3 Advanced Imaging Analytics
Identified by Leading
Radiologists in Australia
4 Ubiquitous Service Delivery
Technological Sophistication is NOT an Indicator of Prudent Investment
Computed Tomography (CT)
Angiography
Positron Emission Tomography
(PET) for Cancer
Latest Imaging
Technologies
7
Source: Frost & Sullivan
Digital Mammography
Technologies Fail to
Produce the Expected
ROI
Evolution in the Radiologist’s Role Creates Unforeseen Pressures at the Workplace
Exponential increase in the volume of work
Increasing complexity
Growing need for improving education and
training
8
Increasing ER workload
Transforming relationships with doctors
Far better educated
patient base
Increasing presence in the
board room
Source: Frost & Sullivan
Dysfunctional Workflows are a Source of Frustration for Radiologists
Lack of
integration
Overexposure
Lack of
interoperabilityAustralian
Slow system
performance
Iss
ue
s a
nd
Ch
all
en
ge
s w
ith
Co
nve
nti
on
al
Ima
gin
g a
nd
Wo
rkfl
ow
To
ols
9
Source: Frost & Sullivan
Inconsistent
outputs
Poor image
quality
Lack of integration
between 2D and 3D
Australian
radiologists agree
there is significant
room for
improvement in
their current
imaging systems.Inadequate QA and
post-processing
Iss
ue
s a
nd
Ch
all
en
ge
s w
ith
Co
nve
nti
on
al
Ima
gin
g a
nd
Wo
rkfl
ow
To
ols
System Inefficiencies Cost 25% of a Radiologist’s Time in Australia
Material penalties as
part of National
Emergency Access Target
.....
The need to move between
different workstations
and modalities
Dearth of
Impact on Radiologists
Radiologists are caught in a vicious
10
Source: Frost & Sullivan
Unsatisfying conversations with patients and doctors
.....Pressures of multitasking
Dearth of sufficient patient
information
caught in a vicious cycle of mounting
stress and stagnant productivity that
influences their long term personal and
professional growth.
Is Healthcare IT Really Helping Healthcare Providers Meet their Goals?
5 Goals of Healthcare IT
Improve access, safety and quality of care
Ensure accountability of care
How can Imaging Workflow
11
Drive evidence-based care
Reduce cost of care
Enhance the experience of care
Workflow Solutions
Meet these Goals?
Source: Frost & Sullivan
The “Ideal” Workstation―Seamless Workflow Integration
Multiple imaging modalities
Clinical and hospital information systems
12
Personally Controlled Electronic Health Record (PCEHR)
Other hospitals and healthcare providers
Volume of data
Source: Frost & Sullivan
The “Ideal” Workstation―Enhanced Systems Interoperability
Imaging modalities
Analytics software
Single sign-on
Touch screensImage
interactivity
Non-imaging devices
13
Voice recognition
Uniform interfaces
The End Goal is to Reduce “Mouse-Clicks”
Source: Frost & Sullivan
The “Ideal” Workstation―Advanced Imaging Analytics
Image View
Imaging
• Image quality• background color• Simultaneous views across multiple modalities
• Integrated clinical applications – oncology quantification, auto-bone removal, vessel analysis, density analysis
14
Imaging Analytics
Workflow
auto-bone removal, vessel analysis, density analysis• Supported accurate CAD markers• Case-based analysis
• Integrated pre- and post-processing• Individualized hanging protocols• Machine learning• Automated exam setup
Source: Frost & Sullivan
The “Ideal” Workstation―Ubiquitous Service Delivery
Other
patients
Government
Social networks
15
Source: Frost & Sullivan
Healthcare
payers
Pharmaceuticals
and medical device
companies
Care providers
Medical Imaging Companies are Listening to Their Customers
Company Breakthrough Product
GE Healthcare
Universal Viewer - Intuitively brings together 3D post-processing powered by AW, breast imaging tools, enhanced streaming performance, and patient history on an easy-to-use, unified reading desktop. A choice of web-based and zero footprint clients provides enterprise-wide access, allowing users to retrieve patient data from PACS, RIS, EMR, and HIS across a range of platforms. Includes intelligent productivity tools like smart reading protocols.
16
Source: Frost & Sullivan
Philips
AlluraClarity – The company received FDA approval for its latest low-dose X-ray imaging system that promises to transform interventional radiology by providing exceptional image quality using significantly low doses of radiation. Its flexible digital imaging pipeline can be tailored for specific applications in cardiology and neurology. Philips also plans to double R&D investment in new-age healthcare technologies.
Siemens
MAGNETON Essenza with Tim+Dot – The Dot® technology (day optimizing throughput) improves productivity by eliminating the need to reposition coils and enables personalization of exams based on patient needs.syngo via WebViewer VA11 – helps access images directly on an iPad.
CEO’s Perspective
2
Technological sophistication without improvements in workflow is meaningless.
1Prudent investment in imaging IT is a board room decision. Get the radiologist involved!
17
2 improvements in workflow is meaningless. Productivity is the name of the game.
3Next generation imaging tools are here. Have you made the right investment?
Source: Frost & Sullivan analysis.
Challenges Faced by Australian Radiologists While Working with Conventional Imaging Workflow SolutionsIn-depth insights into the most pressing market needs in radiology
Medical imaging has been a torch-bearer for technological advancements in
the healthcare industry. Rapid technological advancements and high rate ofadoption lead to an acceleration of innovation and swift replacement of
technology. To continually progress with this rapid evolution in medicalimaging, GE is working real time and more directly with end users across the
globe to design a healthy future. This GE sponsored Frost & Sullivan
whitepaper identifies key issues that impact the day-to-day performance of
19
whitepaper identifies key issues that impact the day-to-day performance ofradiologists in Australia and the consequences of these issues on their
productivity.
You can download a complimentary copy of this whitepaper from www.frost.com or email us at
asiapacific@frost.com
Next Steps
Develop Your Visionary and Innovative SkillsGrowth Partnership Service Share your growth thought leadership and ideas or
join our GIL Global Community
20
Join our GIL Community NewsletterKeep abreast of innovative growth opportunities
Email: asiapacific@frost.comPhone:+603 – 6204 5800
Rate this presentation
Growth Forecasts?
Competitive Structure?
Emerging Trends?
What would you like to see from Frost & Sullivan?
21
Emerging Trends?
Strategic Recommendations?
Other?
Please inform us by “Rating” this presentation.
Follow Frost & Sullivan on Social Media
http://www.facebook.com/FrostandSullivan
http://www.linkedin.com/companies/4506
22
http://twitter.com/frost_sullivan
http://www.linkedin.com/companies/4506
http://www.slideshare.net/FrostandSullivan
top related