nick mattia | director of sales understanding today’s more tech savvy & cost conscious...

Nick Mattia | Director of Sales

Understanding Today’s

More Tech Savvy& Cost Conscious

Environment

Facial Plastic Surgery patients gather information from physicians and the following:

‣ Online 60%‣ Referrals/info from friends 53%‣ Social media 47%‣ Online chat rooms/forums 30%

The Pursuit of Information

Source: 2013 AAFPRS Membership Study

Note: Multiple sources could be checked on answer

Not Having a Social Media Presence is a Missed Opportunity

‣ Listen and learn about patient needs

‣ Interact and develop relationships with existing and potential patients

‣ Help patients find and consider your practice over the competition

‣ Build awareness and thought leadership in your local community

Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

Social Media can be a Manageable Time Commitment

21 + Hours

16 to 20 Hours

11 to 15 Hours

6 to 10 Hours

1 to 5 Hours

0 Hours

17%

8%

11%

26%

36%

2%

Source: 2013 Social Media Marketing Industry Report by Social Media Examiner

‣ In a survey of over 3,000 marketers, 62% said they spend between 1 to 10 hours per week working on social media

‣ For consumer marketing (B2C), Facebook, blogging, Twitter, LinkedIn and YouTube were the top five platforms used by marketers, with Facebook leading the pack at 67%

Benefits of Social Media Marketing

‣ Additionally, at least 62% of businesses with 10 or fewer employees agreed social media also reduced marketing expenses

‣ The top two benefits of social media marketing indicated by marketers are increasing exposure and increasing traffic

Source: 2013 Social Media Marketing Industry Report by Social Media Examiner

Build a Presence Through Simple Content

Your office build credibility and convey how it cares about patients by:‣ Positioning your industry expertise ‣ Addressing concerns‣ Sharing compliments ‣ Providing examples of care

Develop content your existing and/or potential patients may be looking for including:‣ New services or programs‣ Breaking news within your industry‣ Available payment options, such as the

CareCredit health & beauty credit card

Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

CareCredit Saves You Time by Putting it all in One Place:

Advertising Toolkit‣ Logos, copy suggestions and

CareCredit application links

‣ Sample Facebook® posts andsample Twitter ® tweets

‣ Banners and buttons you can add to your marketing can make it easier for your patients to learn about and apply for the CareCredit health and beauty credit card

Online Tools to Provide Insights

‣ Google Insights for Search™ service

‣ Facebook™ Reports‣ Hootsuite™

Tracking‣ CareCredit Reports

Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

CareCredit has free reporting tools for enrolled AAFPRS practices on a wide variety of topics including:

‣ Customized Practice Performance Review

‣ Custom Apply Link‣ Available Credit Report‣ Provider Locator‣ And much, much more

Sample Customized Practice Performance Review Report

Available credit can help patients move forward with procedures and treatments without further

delay

934

$156,920,262

$2,755,388

49,604

* Subject to credit approval

SAMPLE

Additional Consumer Insights Reporting:Consumer Confidence Index (CCI)

July

13'

August

13'

September 1

3'

October 1

3'

November 1

3'

December 1

3'

January

14'

Febru

ary 14'

Marc

h 14'

April 14'

60657075808590

Source: The Conference Board Consumer Confidence Index

‣ The U.S. Consumer Confidence Index (CCI) is an indicator designed to measure consumer confidence in the economy

‣ Household survey of consumer opinions on current conditions and future expectations of economy

Facial Plastic Surgery Patient Concerns

Top 3 patient concerns noted by AAFPRS

Members:

‣ Results‣ Cost‣ Recovery time

Source: 2013 AAFPRS Membership Study

When facial artistry andfinancial flexibility come together,

it’s a beautiful thing.

For More Information:

Email: nmattia@carecredit.com

Visit Us: CareCredit Booth #501